PRSay

JUNE 9, 2021

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. Publicis Health acted solely as an advertising agency. Publicis Health, part of Publicis Groupe S.A.,

Crisis 164

Crisis Ethics Publicity Marketing 164

5W PR

JANUARY 22, 2019

When a message goes out, is it public relations or advertising? If that sounds a lot like advertising to you, that’s understandable, because advertising does seek to perform some of those same functions and create some of those same results. While PR and advertising do often intersect, there are some key differences.

Advertising 74

Advertising Advertising Enterprise Print 74

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Five crisis PR first responses. Southwest later showed good taste along with solid PR judgment by suspending its marketing and advertising. Facebook dodges blame.

Crisis 136

Crisis Privacy Airlines Facebook 136

Reputation Us

MAY 7, 2020

Financial crisis – Sadly, not sure if any leaders emerged there. As it pertains to crisis response, we want to recognize the front-line health care providers (i.e., clothes, materials), we encourage you to take a closer look at how these heroes act during a crisis. CA Riots – Community leaders. Happy Nurses Week!

Crisis 88

Crisis Financial Banking Community 88

Melissa Agnes

AUGUST 14, 2014

I’m always interested in seeing what’s being studied in universities these days, as well as the academic’s approach to the theoretical side of crisis communication, and so this day of observation and interaction was very fascinating for me. In terms of the crisis communication research.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Agility PR Solutions

DECEMBER 5, 2019

The case of obtuse and presumably misintended offense, imperceptive to some but plain as day to others, is representative of a new breed of sensitivity that will apparently take some people, including some advertisers, […]. The post Is Peloton crazy for not apologizing for that ad—or is it creating a new era of crisis response?

Crisis 117

Crisis Advertising Advertising Publicity 117

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Are they only dealing with crisis PR in this sick time?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The move to ban third-party cookies has precipitated an “identity crisis” in digital advertising. It will revive contextual advertising and give rise to new data targeting tools. The bits of code have long been used to track web visits and collect data to drive ad targeting.

Trends 385

Trends Employee Viral Advertising 385

5W PR

JUNE 24, 2019

The modern-day news cycle means that industry stories don’t stay under wraps for long, and for many brands, it is only a matter of time before they find themselves dealing with one form of PR crisis or another. Countless PR crises today arise from the tone-deaf language in advertising or social media campaigns. Be Transparent.

Crisis 76

Crisis Ethics Employee Advertising 76

Cision

NOVEMBER 10, 2015

Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Most companies stop talking after the crisis,” Frizzell says. brand in consumer perception,” a feat which took half the time it has taken other crisis-stricken major brands. That’s wrong. And over-communicate they did.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Mark My Words

NOVEMBER 24, 2017

Crisis and brand publicity specialist Mark Borkowski believes those earnings will suffer over the coming months if advertisers pull out. “I I think he will take a hit,” he told Mirror Online, predicting Maynard will be flung into a “short-term financial crisis.” The Mirror, 24 November 2017.

Advertising 60

Advertising Advertising YouTube Financial 60

PR in High Definition

APRIL 23, 2020

Many of us have noticed an influx of marketing emails and social media adverts, but the research revealed that the majority of consumers (62%) actually don’t want brands to stop advertising. The post Communicating in a global crisis appeared first on Firefly Communications. Top tips to tackling these troubling times.

Crisis 71

Crisis Communications Airlines Web 71

Prohibition

FEBRUARY 25, 2021

The Superbowl is a prestigious and renowned event for any brand to advertise at due to its popularity and large engaged audience. Whether it’s an oversight or lack of research, it has cost them millions in advertising – which they’re unlikely to have seen much benefit from. How can you prevent an influencer marketing crisis?

Crisis 62

Crisis Marketing How To Advertising 62

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. The right advertising generates reach and frequency of message to inform specific audiences. A sudden market shift or crisis. A new product launch.

Marketing 310

Marketing Product Launch Corporate Viral 310

Sword and the Script

JULY 25, 2017

To my astonishment, the audio recording on USA Today was preceded by an advertising spot by NBC for a premier golf championship. In my mind, this is an example of just how dark, twisted and distant advertising has become with automation. Go peruse a few tragic headlines and see what sort of advertising is adjacent. Another ad.

Advertising 62

Advertising Advertising Viral Video 62

Reputation Us

APRIL 12, 2017

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. Regardless, this unique controversy has made me hit the pause button to remind businesses of all sizes of how to prepare and respond to a crisis in today’s viral media world. SPOKESPERSON.

Crisis 74

Crisis Airlines Viral Internal 74

ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. In a similar vein, Digiday hosts a conference focusing on programmatic advertising. Advertising Week. Digiday Programmatic Marketing Summit.

Conference 156

Conference Advertising Advertising Privacy 156

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. Others are hoping to restart events businesses that stalled during the COVID-19 crisis.

Report 122

Report Media Journalism Privacy 122

Mark My Words

SEPTEMBER 22, 2022

iNews There have been “crisis talks” with ITV bosses over the claim of queue-jumping that reduced Holly Willoughby to floods of tears and damaged her £10m brand. After “crisis talks”, a damage-limitation dialogue with ITV is ongoing, with Willoughby continuing on air this week and telling friends she does not wish to quit.

Crisis 60

Crisis Comparison Reputation Social Media 60

Burrelles Fresh Ideas

JANUARY 16, 2024

Additionally, brands must be diligent in disclosing sponsorships and adhering to advertising regulations. Authenticity is critical in crisis management Authenticity becomes particularly crucial in times of crisis. During a crisis, being honest and transparent is paramount.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Walk the walk before you talk: International Women’s Day It was more an embarrassment than a crisis, but in March of 2022, hundreds of companies marked International Women’s Day with promotions or social posts of support. The smart play is to stand by a principled position with grace and weather the PR storm.

Banking 212

Banking Nonprofit Twitter Advertising 212

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. The Super Bowl stands as the high point of advertising, where companies vie for coveted spots to showcase their products to millions of viewers. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

Reputation Us

NOVEMBER 15, 2021

It only takes one crisis to permanently harm your company’s image. A reputational crisis can happen to any business of any size. An insurance policy covering reputational damage generally covers a company’s loss of profits and offers financial support for crisis management and efforts to restore its image—after the fact.

Insurance 97

Insurance Insurance Exercises Reputation 97

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. Maintaining a positive company image. Influencing across earned, owned, social and paid media.

Marketing 195

Marketing Measurement Advertising Advertising 195

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Myth #4: PR is just advertising. PR goes way beyond advertising. When you boil it down, advertising is paid visibility while PR is earned visibility. Crisis management. Handpicked Related Content. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Mark My Words

JULY 31, 2023

PR expert Mark Borkowski said bank bosses were guilty of using ’20th-century PR to deal with 21st-century crisis issues’ He told MailOnline: ‘Every crisis that leads to problems that will bring down people is down to hubris and the advice these people are getting. ’ .

Banking 60

Banking Crisis Advertising Advertising 60

Agility PR Solutions

AUGUST 24, 2020

The COVID crisis has devastated everything in society, including both our personal and professional lives. But it may be the latter that adjusts and recovers quicker, at least according to marketers in a new study from the Association of National Advertisers (ANA) and Truth Central, McCann Worldgroup’s global intelligence unit.

Company 140

Company Crisis Advertising Advertising 140

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect.

Marketing 195

Marketing Measurement Advertising Advertising 195

Mark My Words

AUGUST 1, 2023

PR expert Mark Borkowski said bank bosses were guilty of using ’20th-century PR to deal with 21st-century crisis issues’ He told MailOnline: ‘Every crisis that leads to problems that will bring down people is down to hubris and the advice these people are getting. ’ .

Banking 60

Banking Crisis Advertising Advertising 60

Agility PR Solutions

JUNE 12, 2023

Demographics Unmasked: How Male Consumers Shape Bud Light’s Narrative In the realm of marketing and advertising, data-driven insights are paramount to success. When it comes to maximizing sales, brands, advertisers, and media, brands need to tap into the power of consumer conversations.

Advertising 176

Advertising Advertising Data Consumer 176

Stephen Waddington

APRIL 14, 2020

The COVID-19 crisis has hastened the structural changes already underway in newsprint media. A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. The split in advertising is roughly equal. The numbers no longer add up.

Newspapers 102

Newspapers Print Crisis Local 102

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. The next time you see an advertisement in your stream on any social platform, just pause for a second and take a look at the comments. Image credit: Pixabay.

Advertising 60

Advertising Advertising Social Media Twitter 60

Melissa Agnes

SEPTEMBER 30, 2014

Two truths: Crisis prevention is the best form of crisis management. Whether we’re talking your marketing communications, your crisis prevention communications or your crisis management communications, this logic applies. Crisis Communications Food for Thought' ” – Albert Einstein.

Communications 234

Communications Crisis Management Crisis Crisis Communications 234

5W PR

OCTOBER 11, 2023

Career advancement Many PR job opportunities aren’t advertised. When a crisis occurs, especially one with international implications, having contacts in various regions can be critical for effective crisis management. The PR landscape is ever-evolving, and staying informed through these connections is crucial.

Publicity 103

Publicity Internal International Crisis Management 103

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Actual and perceived crisis 24/7. “A Crisis after crisis. Crisis interrupted.

Communications 120

Communications Crisis Internal International 120

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So and I understand, advertising is important to all of us. But why publicity is so valuable?

Publicity 130

Publicity YouTube Advertising Advertising 130