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 Corporate Reputation is Important to Marketing

5W PR

What’s a reputation worth? Companies that aren’t prepared for a crisis can watch their sales go off the cliff, their stock price take a plunge, and even permanently shut some, if not all their doors. When it comes to a potential door-shutting crisis, keep the Scout motto in mind — “Be prepared!”. Building A Corporate Reputation.

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Building Trust & Connections: Authenticity’s Role in PR

Burrelles Fresh Ideas

Honest communication builds credibility and trust , which goes a long way with everyone involved with your organization (both internally and externally). Authenticity is crucial because misinformation or inauthentic communication can quickly damage a brand’s reputation. During a crisis, being honest and transparent is paramount.

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How to Prepare a PR Crisis Plan

Prohibition

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

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Essential Rules for Preventing a PR Crisis

5W PR

The modern-day news cycle means that industry stories don’t stay under wraps for long, and for many brands, it is only a matter of time before they find themselves dealing with one form of PR crisis or another. Countless PR crises today arise from the tone-deaf language in advertising or social media campaigns. Be Transparent.

Crisis 76
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Actual and perceived crisis 24/7. “A More internal comms. Crisis after crisis.

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LISTEN UP! How Listening Reveals and Strengthens Reputation

Reputation Us

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. LISTENING REVEALS YOUR REPUTAION.

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Preparing for a Hard Landing: Today’s Crisis PR 101

Reputation Us

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. Regardless, this unique controversy has made me hit the pause button to remind businesses of all sizes of how to prepare and respond to a crisis in today’s viral media world. SPOKESPERSON.

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