Communications Conversations

NOVEMBER 16, 2022

Similarly, “Instagram” and “Facebook” are not social media skills. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising. Creative Eye/Design/Photography/Video.

Social Media 174

Social Media Media Analytics Data 174

Solo PR Pro

APRIL 19, 2016

Have you heard of Facebook Lead Ads? Facebook Lead Ads are a huge deal, and although they’ve only been around for several months, the results are in: implementing this new ad format as part of your paid Facebook marketing strategy can boost results by 50% or more. Are you using them for your business and/or for your clients?

Facebook 40

Facebook Mobile Advertising Advertising 40

Karen Freberg

MAY 11, 2020

I love how Later and Taylor Loren really went ahead of the curve here and provided a free resource here for educators, students and professionals to use TikTok for business! Twitter Flight School has been around for a while now, but got an update with their latest features and areas in advertising, measurement, and content creation.

Education 59

Education Social Media Media Resources 59

Sword and the Script

MAY 11, 2019

But it’s not impossible, and there are a lot of resources and ideas for understanding the impact. In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. 3) Earned media improves advertising effectiveness. 1) Earned media is sales enablement. emphasis added].

Study 139

Study Media Relations Media Measurement 139

Konnect Agency

DECEMBER 8, 2021

As with any advertising campaign, it is important to start by developing the right strategy to include multiple ads and audiences to ensure you are best reaching viewers in every step of the buyer’s journey from prospecting to retargeting. Our full-funnel strategy brought in over $117,000 in sales with a ROAS of over 6.6x!

Social Media 59

Social Media Agency Media Pinterest 59

Critical Mention

NOVEMBER 20, 2020

In case you aren’t convinced you should consider working with influencers just yet, here are a few other reasons this type of creative partnership can bring value to your business. Some companies have even seen upwards of $18 in earned media value. Reach a Wider Audience. Based on the influencer’s stats (i.e. Trust in your Brand.

Tourism 157

Tourism YouTube Radio Social Media 157

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. Brand shaming has become commonplace.

Storytelling 78

Storytelling Internal International Social Media 78

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Those insights will lead to better briefs to inform creative and content. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up. Digital media is booming. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

PR 20/20

SEPTEMBER 8, 2021

Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses. iPhone, Alexa, Netflix, Spotify, Facebook, Amazon, Gmail). We will, in large part, continue to function independently.

Financial 98

Financial Conference Agency Resources 98

Communications Conversations

JUNE 30, 2016

And they all begin and end with the word: “Facebook.” ” In all seriousness, Facebook, LinkedIn, Twitter, Instagram and Snapchat are probably the most discussed–with Facebook leading the way by a large margin. They’re continuously releasing new advertising products. Not surprising, right?

Pinterest 97

Pinterest Social Media Tools Media 97

Contently - Strategy

SEPTEMBER 10, 2020

In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars.

Brand 118

Brand Branding Marketing Facebook 118

PRSay

MAY 25, 2018

And then the podcaster will get more downloads and be able to present that higher number to advertisers. I suggested that she include the size of her organization’s social media following (they’re fortunate to have 7 million Facebook fans) and hint that she’d use them to drive traffic to resulting stories. Do some research.

Pitching 109

Pitching Nonprofit Media Relations Social Media 109

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. We’ve curated the best starter resources we’ve found into the Ultimate Beginner’s Guide to AI in Marketing , which you can access for free online. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Doctor Spin

DECEMBER 22, 2023

Shep Gordon is a well-known figure in the entertainment industry, renowned for his innovative and creative approach to public relations and talent management. It was an overt challenge to advertising and public promotion norms, fitting perfectly with the rebellious and boundary-pushing brand that Cooper and Gordon were building.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Onclusive

JUNE 14, 2017

Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right?

Marketing 170

Marketing Measurement Trends B2B 170

ReimaginePR

JULY 25, 2016

Facebook currently claims 1.09 Bonus: When you’re ready to get started with the platform of your choice, download this resource and we’ll walk you through it. As the largest social networking site, it’s no surprise that I’m recommending Facebook. Facebook is also the most versatile when it comes to posts.

Social Media 120

Social Media Technology Pinterest How To 120

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. How is technology being used in public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

PR 20/20

SEPTEMBER 8, 2021

Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses. iPhone, Alexa, Netflix, Spotify, Facebook, Amazon, Gmail). We will, in large part, continue to function independently.

Financial 52

Financial Conference Agency Resources 52

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Marketers will likely gravitate toward tracks including: Advertising and brand experience. These four September days are for you—the product manager, the creative marketer, the start-up founder.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

DECEMBER 30, 2019

I appreciate your comments by email, Facebook and Twitter. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team.

Government 103

Government Education Print Ethics 103

Cision

NOVEMBER 6, 2015

Organizations with complex products or services can become a valuable resource on YouTube, especially if they make their videos easy to find with good descriptions and metadata. Are there videos of people using your product in creative or offbeat ways that you can promote?

Video 120

Video Trends YouTube Television 120

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Advertising Age Online. Advertising Week. Creativity Unbound.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Karen Freberg

MARCH 24, 2020

I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices. The second part of the title of the book focuses on creative innovations to evidence-based practices. We have a lot of resources, exercises, activities, case studies, and stories to share. BIG ANNOUNCEMENT.

Case Study 60

Case Study Creativity Study Course 60

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. a) Reaching B2B decision makers on Facebook with detailed targeting.

Advertising 36

Advertising Advertising B2B Facebook 36

PR 20/20

MARCH 21, 2017

For instance, Facebook already offers suggested advertisements for your business page and dynamic ads for large product catalogs. And Persado ’s cognitive content platform uses natural language processing to generate display and Facebook ad copy. Recommend strategies and allocate resources. Manage digital ad campaigns.

Marketing 42

Marketing Analytics Analysis Technology 42

PR Job Coach

MAY 16, 2010

Increasingly search engines like Google and Bing are becoming the first destination of choice for companies and their search firms and human resource professionals when looking for people to recruit or vetting job candidates. Become part of social media platforms like Facebook, MySpace, Linkedin, Plaxo, Ning, etc.

Engineering 158

Engineering How To Google Web 158

Cision

APRIL 25, 2016

Often you’ll read that Facebook is a “pay-to-play” platform for businesses. million active users on the Facebook platform, but with Facebook Page reach in the single digits (at best) it is generally thought that it is necessary to allocate dollars to communicate on Facebook. There may be 1.5

Facebook 120

Facebook Advertising Advertising Measurement 120

Waxing UnLyrical

JANUARY 29, 2019

The technology has become the backbone of online interactions with prospects and customers, and it has the potential to be resource saving as a result. As the design of a web page requires creative talent, some human input is essential, regardless of the effectiveness of the technology being employed. Feature #6: Social Media.

Marketing 67

Marketing Web Software Technology 67

Waxing UnLyrical

JUNE 15, 2016

But after digging through old poems and short stories I wrote as a teenager, my creative juices started flowing. ” But creative passion can appear out of the blue! My base was growing and engagement was high, allowing me to cross promote the Kickstarter campaign through the Facebook community – driving traffic back and forth.

Community 40

Community Facebook Writing Local 40

Sword and the Script

FEBRUARY 6, 2018

To prove otherwise, she pulled out her phone, opened up Facebook, scrolled to find the article and then handed me the phone. He then injected this gossip into Facebook and drew visceral reactions from people like my friend – which the algorithm rewarded with more exposure. Trust and the Unlikely Reinvention of Advertising [UML].

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Waxing UnLyrical

OCTOBER 17, 2011

Over the past three-four years, we witnessed the rapid adoption of social media sites like Twitter and Facebook and, consequently, a growing number of our customers talking about our business online. We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. How valuable was that time spent listening?

Publicity 87

Publicity Banking YouTube Social Media 87

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. Image: Bess-Hamiti via Pixabay, Creative Commons License CC0. Twitter Facebook Google+ LinkedIn The post How Do You Build A Brand?

Brand 74

Brand Branding Banking Financial 74

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

JUNE 1, 2015

The Art of Repurposing Content – 5 Creative Tips for Content Marketers. Why: “Time and resources are finite. Twitter Facebook Google+ LinkedIn Monday Roundup: Evaluating Content. Why: “Repurposing content in a way that creates value works great. ” 3. ” 6. 3 Steps to Efficient Content Amplification.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Pay-per-click (PPC) advertising costs might increase. Click here to try reconnecting the live stream. | pts Settings.

Google 101

Google Nonprofit Engineering SEO 101

Cision

APRIL 18, 2016

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

Facebook 0

Facebook Mobile Analytics Advertising 0

Waxing UnLyrical

APRIL 21, 2011

“These short paragraphs are webmasters opportunity to advertise content to searchers and let them know exactly what the given page has with regard to what they’re looking for. If, for example, you’re having your excerpts pulled for your site, you’d want creative copy that might not be optimized for search.&#.

SEO 82

SEO Engineering Blogging Google 82