ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Myth #2: PR is free advertising. Advertising, on the other hand, can be completely controlled in terms of content and placement. Whatever credibility may be sacrificed, advertising supplants with creativity, duration, repetition and precise targeting. Unfortunately, this is the lie that will not die.

Advertising 147

Advertising Advertising Pitching B2B 147

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

One in every 100” – so there’s definitely a lot left to learn. To heighten creativity. To increase PR, marketing, and advertising industry knowledge. OK, it’s actually more advertising and marketing news and trends, but it’s such a fun read, we highly recommend. The Grammarly Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Yeah, definitely. Source: Marpipe.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Yeah, definitely. Source: Marpipe.

Creativity 52

Creativity How To Engineering Advertising 52

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. How much coverage did you receive for all those press releases and interviews that your agency secured?

Measurement 49

Measurement Analytics Google Agency 49

PR Conversations

AUGUST 3, 2016

Since his controversial interview with Business Insider UK , many people have shared their thoughts via social media, blog posts, articles and interviews. But not a peep from Roberts who ‘has been placed on leave’ One wonders where the public relations executives at Saatchi were during Roberts’ interview.

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

AUGUST 3, 2016

Since his controversial interview with Business Insider UK , many people have shared their thoughts via social media, blog posts, articles and interviews. But not a peep from Roberts who ‘has been placed on leave’ One wonders where the public relations executives at Saatchi were during Roberts’ interview.

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

AUGUST 3, 2016

Since his controversial interview with Business Insider UK , many people have shared their thoughts via social media, blog posts, articles and interviews. But not a peep from Roberts who ‘has been placed on leave’ One wonders where the public relations executives at Saatchi were during Roberts’ interview.

Interviews 40

Interviews Leadership Groups Advertising 40

wiredPRworks

AUGUST 2, 2016

AMA CEO Russ Klein Marketer’s Confidence Interview. I definitely believe behavior is predictive of future outcomes. I’m honored to have interviewed him and am delighted to introduce Russ to you!! Klein was responsible for the most highly recalled advertising campaign ever measured by Nielsen’s IAG Research; "Whopper Freakout”.

Leadership 40

Leadership Survey Enterprise Conference 40

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans.

Advertising 62

Advertising Advertising Social Media Pinterest 62

Sword and the Script

AUGUST 25, 2015

This is completely fixable with an audit, analysis and creative application. It’s not even content…if the definition requires someone outside the organization having even a mild interest in scanning the bulleted benefit points. Takeaway: This is the problem that has nagged advertising for ages. Lacks relevance.

Survey 60

Survey Content Marketing Report Corporate 60

Waxing UnLyrical

OCTOBER 17, 2011

Initiated by our brand team and creative agency Clemenger BBDO , we all worked together to develop a coordinated approach across all of our channels, including social media. From my perspective, developing our communications approach for our social channels was definitely the most challenging component.

Publicity 87

Publicity Banking YouTube Social Media 87

Maxim Behar

OCTOBER 15, 2023

Maxim: I decided to do advertising. Nobody knew what it was and I thought it might be interesting to do advertising. Advertising in 94-95 in Bulgaria meant making calendars, and pens with the name of the company on it. Then a guy from America came to interview me. And then I thought I could try something else.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Prohibition

MAY 4, 2017

Back in 2016, Bale joined over 150 fellow players in joining a new football related social media network, Dugout.com, a site dedicated to offering exclusive content, interviews and behind the scenes footage to news hungry fans. 5) James Rodriguez (@jamesdrodriguez) Twitter: 12.2m/Instagram: Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Waxing UnLyrical

JULY 18, 2012

That’s what’s going to distinguish you and get you the opportunity for what essentially amounts to free advertising. Unfortunately, I’ve also heard stories of people scheduling informational interviews and showing up unprepared (gasp). So I would say culture is definitely a big thing. Rachael Seda grew up barefoot in Hawaii.

Writing 94

Writing Interviews Industry Pitching 94

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. Thank you so much!

Newspapers 52

Newspapers Social Media Ethics Travel 52

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Measurement 40

Measurement How To Analytics Customer Service 40

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Creative Media Kit Ideas. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Brand Branding Reddit 78

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. We need to make advertising more like needs-addressing. Wait, Instagram.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Shift Communications

AUGUST 3, 2016

Let’s not forget the definition of the word goal: something that you are trying to do or achieve. Don’t Bury Creativity with Tactics. Influencer engagement: A top 10/20 media targets (outlets or individuals); track interactions (interviews, coverage or social shares). What is the point of this plan? Keep this short and sweet.

B2B 60

B2B Interviews Strategy Product Launch 60

Communications Conversations

MAY 3, 2017

But it can sometimes hinder innovation and creativity, and it definitely creates time and work. It definitely takes time, though. It’s increasingly important for all industries, but it’s particularly complex in healthcare due to evolving regulations and platform advertising rules.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. As a candidate, think about how you can apply curiosity at different points throughout the recruitment process; whilst job hunting, in your covering letter / email and during the interview itself. This is a question I am often asked.

Google 119

Google Data Government Social Media 119

Contently - Strategy

JANUARY 9, 2019

A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm. That approach lacks creativity and isn’t going to add much to your content strategy. If you don’t know who he is, your kids definitely do. Trust the video creators you hired.

Video 90

Video Brand Branding YouTube 90

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. So, I started off with a so-called advertising agency at the very beginning and then turned step by step. And this is the advertising, public relations, and digital. It's really a merger. How do you do a B2B PR?

B2B 52

B2B Communications Media Newspapers 52

Waxing UnLyrical

MAY 31, 2018

Contrary to popular belief, lawyers do not enjoy making your job harder by nixing your creative campaign ideas. Some content creators do post their pictures, videos and other content pursuant to a Creative Commons license. The most creative photo. Image: Ramdlon via Pixabay , Creative Commons License CC0.

Creativity 71

Creativity Video Interviews Blogging 71

MaccaPR

MARCH 14, 2016

With a white family, this spot would merely have been reminder advertising — and we would not be talking about it today.”. Yes, your ROI can definitely include sales. And I thought — these are the consumer impressions those advertisers are making! Consumers are much more interested in news than in paid advertising.

Brand 48

Brand Branding Advertising Advertising 48

Waxing UnLyrical

NOVEMBER 1, 2010

Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. Image: Felipe Venâncio via Flickr , Creative Commons The solution really comes back to education, doesn’t it? You tell me. Utopia aside. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Measurement 103

Measurement Education Facebook Course 103

Maxim Behar

FEBRUARY 14, 2023

The one and only dancing ensemble of such class - so professional, motivated, and creative, total cultural treasure. I have really interesting guests here from the advertising business. I went and the person I met there was Luis Bassat, number one expert in the advertising business in Spain, in Barcelona. From Spain”.

Local 59

Local Meeting Agriculture Newspapers 59

Sword and the Script

AUGUST 2, 2016

And so it is with great pleasure, I bring you another edition of the Off Script interviews series. 1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. What are we creating?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60