ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

There are plenty of other reasons for close communication between client and agency, of course. Even more than marketing or advertising, a PR budget can use an advocate inside the corporation. All agency teams appreciate a client who trusts us enough to let us in on even confidential or sensitive moves in advance.

Agency 223

Agency How To Construction Advertising 223

Shift Communications

SEPTEMBER 17, 2014

Of course, there are strategies to give them a gentle nudge every now and then, but we’ll cover that further down in the post.). Implement SEO best practices ( start here ) and avoid tactics that will get your site on Google’s bad side. Once your content is established and SEO is in check, the next step is to share.

Blogging 161

Blogging How To SEO Analytics 161

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Firms blur lines across advertising, marketing, social media, event planning, content creation and more. This year we were especially psyched to take advantage of free online courses that really upped our game. Another contender is Hootsuite Academy, which offers two online training courses, although users pay for certification.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

APRIL 11, 2023

AI input optimization could evolve into a marketing specialization in the same way SEO did. That’s the whole point of advertising: control and visibility. Employee comms platform Staffbase announced it is offering free online training courses for internal communicators. Any “paid” placement ought to be guaranteed.

Software 78

Software Company Pitching Training 78

Ishmael's Corner

FEBRUARY 23, 2015

I spoke on “PR and SEO. In the course of preparing for the talk, I had a Mt. Imagine the advertising world foisting the term “organic media” on the PR industry to replace “earned media.” Yet, we allow the SEO cartel to not only define paid search, but also the non-paid version by “organic search” or “natural search.”.

SEO 60

SEO Google Exercises Video 60

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Advertising Age Online. Seo by the Sea. Advertising Week. Adweek Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Presspage

NOVEMBER 13, 2017

SEO When we talk about Google, then SEO is definitely a topic that we should address. While SEO-friendliness involves many technical and editorial actions, having your news included in Google News will have a positive effect on your SEO. Does your newsroom: Allow you to categorise your content?

Google 94

Google Guidelines SEO Engineering 94

Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. A quick course on IoT architecture and fundamentals such as this one from Zeolearn will give you further direction for research, applications and implementation. He specializes in SEO and Content Marketing activities.

Digital PR 251

Digital PR How To Small Business Analysis 251

The Resolution Blog

DECEMBER 17, 2015

Go to any publisher advertising rate card and you’ll find the unique user figure rarely changes so is this a true representation of who viewed our coverage? When people share your PR coverage on social networks it not only increases awareness for your client, the SEO value (from the link) also strengthens. In short, no.

Measurement 120

Measurement Analytics SEO Google 120

Sword and the Script

OCTOBER 13, 2020

That’s true of course, but the average word count is merely a byproduct of the effort that goes into effective blogs The blog posts of that length take an average of four hours to write (or more). But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results.

B2B 150

B2B Study Blogging Marketing 150

Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. But, of course, your work has just begun. Step 5: Distribute Your Content with Paid Advertising. This may sound like a tall order to fill. I promise you can do it. Do it well. And have some significant results. Cool, right?

Exercises 198

Exercises Google Writing Blogging 198

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. When you compare PR to advertising, SEO, Facebook, etc., Programmatic advertising is machine-to-machine communication. SEO is machine-to-machine communication as well. Humans do not scale.

Advertising 60

Advertising Advertising SEO Software 60

Stuart Bruce

OCTOBER 6, 2016

The areas where PR agency people want more training are SEO (38%); paid search (30%) and paid social media activity (26%). For agency people, when asked about their three top sources for social media education, expert blogs are the most popular (64%); followed by conferences and events (44%) and external training courses (35%).

Training 119

Training Digital PR Media Training Education 119

PR Fuel

NOVEMBER 24, 2020

Master SEO. Building your SEO and rankings in search engines is a long game, but if you want to get on top and stay on top, you need to figure it out. A PR professional will be able to help you determine the best time to drop your new product advertisement or your big black Friday sale. Timing is Everything. Conduct a PR Audit.

Publicity 52

Publicity SEO Advertising Advertising 52

Sword and the Script

MAY 11, 2019

3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks. The study analyzed media clippings supplied by Hotels.com and AT&T to see if the media coverage improved advertising effectiveness – and that seems to be what happened.

Study 140

Study Media Relations Media Measurement 140

5W PR

MAY 18, 2018

A few years ago, when companies wanted to generate more leads for their website, they’d simply start publishing banner advertisements on other relevant websites or paying for pop-ups. Today, old-fashioned advertisements stick out like a sore thumb. After all, influencer marketing is essentially word-of-mouth advertising.

Instagram 60

Instagram Marketing Advertising Advertising 60

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. In general, a thought leadership piece is not an advertisement. Of course, none of the above will matter if your company’s executive doesn’t have something to say!

B2B 147

B2B Leadership Customer Service eBook 147

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Organic SEO.

Publicity 48

Publicity Advertising Advertising Tools 48

Prohibition

FEBRUARY 11, 2021

Whilst this may have left marketers in times gone by full of dread, contemporary SEO Agency marketing professionals were already on the front foot. Of course, the content that’s served to them must be on the money in terms of relevancy and providing real added value. What are the top B2B marketing tactics for 2021?

B2B 62

B2B Strategy Marketing How To 62

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? SEO is snake oil. – SEO. – print advertising.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Shift Communications

MAY 3, 2016

In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. At various points during the day we discussed existing courses and the skills students were learning.

Technology 60

Technology Marketing eBook Training 60

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

PR Fuel

OCTOBER 26, 2021

Of course, you’ll want to ensure your press release has the right information, is written effectively, and is distributed to the right channels. Remember that many types of paid advertising can be pricey — particularly if your small business doesn’t have a huge marketing budget. So it’s worth considering.

Writing 103

Writing Consumer Small Business Reputation 103

Shift Communications

DECEMBER 28, 2016

First and foremost, we prioritize learning about both new and existing tools such as Google Analytics, social advertising, survey best practices and keyword/SEO research, to name a handful. Prioritize and share.

Technology 83

Technology Facebook Measurement Policies 83

Sword and the Script

SEPTEMBER 6, 2016

These experiences changed the course of her career, exposed her to the BurrellesLuce clipping service as a client, and eventually led up to her employment with the company. 1) What has changed the most about PR over the course of your career? Good PR most often occurs over the course of time – it’s not a short-term deal.

Measurement 60

Measurement Course Advertising Advertising 60

Solo PR Pro

MAY 8, 2018

As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise. Direct advertising. Search Engine Optimization (SEO). In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Community relations. Corporate communications. Event planning. Fundraising. Journalism.

Public Affairs 40

Public Affairs Internal International Community 40

Waxing UnLyrical

APRIL 21, 2011

Of course, this is merely my opinion, but having seen a number of blogs that don’t seem to do this, I thought it time to tell the rest of you grasshoppers why this is important. It’s pretty simple to set that up, as this tutorial on All in One SEO from wpbeginner explains. What plugins such as AiO SEO, etc.,

SEO 82

SEO Engineering Blogging Google 82

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). The summary of statics from last year is also an interesting read: 33 Statistics Summarizing the Year 2017 in Public Relations, Content Marketing, Social Media and SEO. Talk to Us !

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

NOVEMBER 23, 2019

Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. Most marketers used paid media to fuel owned media. 84% of B2B marketers use paid distribution channels for content marketing purposes. The metrics content marketers track.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Waxing UnLyrical

JUNE 6, 2011

Of course, this is merely my opinion, but having seen a number of blogs that don’t seem to do this, I thought it time to tell the rest of you grasshoppers why this is important. It’s pretty simple to set that up, as this tutorial on All in One SEO from wpbeginner explains. What plugins such as AiO SEO, etc.,

SEO 71

SEO Engineering Blogging Google 71

Prohibition

JULY 14, 2017

Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. Related Posts SEO Advice and Reports 45 Are you looking for your company or client to appear at the top of Google searches? But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Prohibition

JANUARY 20, 2021

This makes PR teams experts at selling in stories, arranging interviews and securing features for your brand that leads to increased brand awareness, boosts SEO and can drive traffic to your site. 3) It can offer a new perspective. By hiring a PR agency, you will get a fresh set of eyes looking at your business and your objectives.

Company 62

Company Software Crisis Management Agency 62

PR Fuel

JUNE 26, 2020

Earned media coverage for your product or service (by sending out a press release) is often more effective than paying for advertisements. Keep the “5 Ws” in mind: who, what, when, where, why, and of course, how. The problem is most people don’t know where to start. First, check that your release is as clear and concise as possible.

How To 54

How To Writing Guidelines Television 54

5W PR

MAY 18, 2018

Of course, before any company jumps head-first into their new experiential campaign, it’s important to think about the benefits that these tactics can bring to a brand. As the digital world continues to evolve, experiential marketing transforms with it, introducing new concepts all the way from AI, to virtual reality.

Company 96

Company Marketing Social Media Analytics 96

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 94

Agency Trends Marketing Survey 94

Ishmael's Corner

JANUARY 27, 2015

In the course of delivering a freezer to a couple in Dripping Springs, Texas, the driver from a Sears Hometown Store accidently ran over and killed the family dog. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. It’s a Bird. It’s a Plane.

Industry 60

Industry Storytelling Journalism Corporate 60

Landis PR

JANUARY 16, 2024

Now, of course, these events are more like conferences, but the real purpose is to spend a couple of days together so that people can become friends and can share sensitive information about their businesses. To date those in-person meetings form the backbone of our network. Our members come together twice a year.

Agency 59

Agency Internal International Meeting 59