NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. He also addressed the Cannes Lions International Advertising Festival. But for your next presentation, whether it’s for your board, potential investors or the sales team, avoid the typical canned corporate talk that sticks to the facts. Let me tell you about one such story.

Storytelling 199

Storytelling Reddit Video Creativity 199

5W PR

MARCH 11, 2024

As traditional advertising tactics lose their shine, the rise of influencer marketing is a beacon in the digital chaos. No longer do consumers have to look to faceless corporations monotonously chanting their messages into the void. Storytelling, not selling Forget the hard-sell tactics of the past.

Marketing 78

Marketing Guidelines Fashion Data 78

Presspage

JANUARY 23, 2024

It offers PR and communications professionals a detailed guide to improving their storytelling (Control), strengthening collaboration (Connect) and reaching a wider audience with news and stories (Communicate). Today, the company is a partner to PR professionals, spokespersons and communications teams around the world.

Software 78

Software Internal International Digital PR 78

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions. Visual storytelling will be better and easier.

Trends 185

Trends Storytelling Corporate Leadership 185

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends. content marketing (64%).

Survey 97

Survey Media Relations Corporate Communications 97

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. Perfect the Art of Storytelling.

Brand 126

Brand Branding Storytelling Analytics 126

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. Legos' Corporate History Video. Source: Unzipped ). Branded History Museums.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. Storytelling brings brands to life.

Brand 149

Brand Branding Storytelling B2B 149

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. As “the father of advertising” David Ogilvy said: “When you advertise fire extinguishers, open with the flames.”. Master the Art of Storytelling.

Storytelling 138

Storytelling Case Study Writing Banking 138

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

It’s not hard to envision the rows of self-checkouts in stores, corporate chatbots, and fleets of driverless trucks, because it’s already happening. That means creative work, like generating innovative ideas for programs, and like — storytelling. And the heart of public relations is in storytelling.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Ishmael's Corner

MAY 13, 2018

The Art Of Storytelling In Business Communications And Public Relations. The post Communications at Its Best Serves as the Conscience of the Company appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Company 167

Company Communications Storytelling Facebook 167

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Ishmael's Corner

APRIL 14, 2015

This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. Will Advertising Disappear? So we’re switching toward what we call thought leadership, which is we sell sponsorship of conferences, with white papers, with online advertising as well.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR. The Earned Media Paradox. Brands vote with their dollars.

How To 223

How To Marketing Storytelling Measurement 223

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. It’s not just about content, or search, or conferences, or advertising, or a webinar, etc. 26) “I wish they understood the value of storytelling the way I do.”.

Corporate 73

Corporate Communications Survey Employee 73

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers.

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As channels, Connected TV (CTV) and streaming media (over-the-top, or OTT) surged this year, with more advertisers investing in these platforms than ever before.

Privacy 156

Privacy Advertising Advertising Data 156

Waxing UnLyrical

NOVEMBER 30, 2016

Stories are an essential component of our lives… and good corporate stories are perhaps some of the most powerful stories of them all. Why Storytelling is So Effective. After all, people show loyalty to other people – not to faceless corporations. Guinness is a brand who knows the power of emotional storytelling.

Storytelling 40

Storytelling Brand Branding Advertising 40

Shift Communications

OCTOBER 20, 2014

If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling. Think you can’t apply compelling storytelling to “boring industries”? Other great examples of this?

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. An expression of corporate values. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Ishmael's Corner

JANUARY 24, 2016

The Art Of Storytelling In Business Communications And Public Relations. After deep study and discourse, the FTC delivered its enforcement policy on native advertising last month. The post This Type of Sponsored Content Freaks Out the FTC appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 60

Storytelling Advertising Advertising Policies 60

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Storytelling is a huge part of PR and video marketing offers exactly that. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging.

Video 62

Video Strategy SEO Engineering 62

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. Digital-first campaigns, influencer mapping and marketing are new ways of storytelling.

Local 109

Local Crisis Management Internal International 109

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 187

Marketing Content Marketing Data Social Media 187

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Becky Saeger, Board of Directors, E*Trade Financial. “I Analytics was still at the early stage.

Banking 199

Banking Marketing Measurement Leadership 199

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Corporate citizens need to be the change they want to see. Automobile companies (and the military) are the largest advertisers on television. ACL, Planned Parented hood and four million people marched after Trump was indoctrinated.

Report 225

Report Media Advertising Advertising 225

Communications Conversations

OCTOBER 25, 2017

It means thinking about how you use your corporate blog (or, starting a corporate blog). It means thinking about ways to use paid social advertising to distribute your messages. It even means thinking about influencers as a conduit to your audiences when it comes to corporate storytelling. Radically.

YouTube 121

YouTube Television Banking Corporate 121

Cision

MARCH 30, 2016

Prior to the recent announcement, Instagram had previously let advertisers extend videos to 60 seconds, but now it’s anyone’s game. Billboards, people, advertisements, your friend, your boss. People are constantly trying to put information in front of us,” Steve Clayton, Chief Storyteller, Microsoft. Longer Videos.

Instagram 120

Instagram Video Brand Branding 120

Stephen Waddington

NOVEMBER 27, 2018

2 Investment in public relations CEOs continue to increase financial investment in their corporate reputation. The ownership of storytelling is allowing us to outpace other marketing rivals. #4 They see a growing market, and growing opportunities for their companies. #2 The agility of public relations is proving its strength.

Report 85

Report Analysis Financial Reputation 85

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Deirdre Breakenridge

NOVEMBER 16, 2016

The PRTech ecosystem only included a small swarm of companies when we first started AirPR, and now it spans more than 80 , including things like corporate newsroom publishing platforms (Pressvine), visual storytelling tools (Canva), and measurement and analytics tools (what we do). SFM: Yes, exactly.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. PR grows more in demand. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Artificial intelligence also has the potential to revolutionize journalism.

Publicity 167

Publicity Social Media Television Measurement 167