Waxing UnLyrical

NOVEMBER 30, 2016

Stories are an essential component of our lives… and good corporate stories are perhaps some of the most powerful stories of them all. Why Storytelling is So Effective. After all, people show loyalty to other people – not to faceless corporations. Guinness is a brand who knows the power of emotional storytelling.

Storytelling 40

Storytelling Brand Branding Advertising 40

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Becky Saeger, Board of Directors, E*Trade Financial. “I Analytics was still at the early stage.

Banking 199

Banking Marketing Measurement Leadership 199

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. PR grows more in demand. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

MARCH 30, 2016

Prior to the recent announcement, Instagram had previously let advertisers extend videos to 60 seconds, but now it’s anyone’s game. According to Instagram’s announcement: “We want to bring you fun, flexible and creative ways to create and watch video on Instagram. Billboards, people, advertisements, your friend, your boss.

Instagram 120

Instagram Video Brand Branding 120

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 16) Creativity as an employable skill.

Survey 104

Survey Marketing B2B Content Marketing 104

Mark My Words

JUNE 30, 2017

Do you confuse your branded storytelling with your sponsored content? To paraphrase a corporate cliché the contents of content is content. Storytelling needs to be experiential because we don’t have time for books. Creativity: anything but. Are you disruptive or merely a dial-mover? How old is too old to be millennial?

Storytelling 74

Storytelling Creativity Corporate Data 74

Cision

NOVEMBER 10, 2015

After carefully highlighting Carnival brand improvements, such as the industry first “Great Vacation Guarantee” and implementing a blue ribbon advisory board, Carnival brought in a dynamic change agent: a new CEO to tell the corporate story – Arnold Donald. Consider a change maker to help effectively tell your brand story.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

The script runs the gamut of creative and powerful wordplay, including scholarly quotes from the poet Marguerite de Navarre and lots of German and French bons mots. As we have noted , the best way to improve writing is to read a variety of texts, from creative to journalistic. In this case, we add, and watch certain films.

Film 136

Film Local Leadership Radio 136

Waxing UnLyrical

JUNE 5, 2018

– Digital and visual storytelling. In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Cision

OCTOBER 16, 2017

So, if you look at certain industries where marketing is such a beast from a paid media perspective, and in terms of the millions and millions that are getting pushed in monthly around advertising, in a lot of cases communications might be managed as somewhat of a discrete function because the discipline is very different.

Media 202

Media Storytelling Technology Data 202

ImPRessions - Crenshaw Communications

MARCH 1, 2017

If you’re thinking the medium is best suited to advertising, think again. But the tour needn’t be other-worldly to get attention; even corporate headquarters can be intriguing if you’re visiting Uber. And, even if you’re not, there are ways to make office work or any Snapchat video more creative and fun.

Video 120

Video B2B B2C Survey 120

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. That is how we created the three pillars of storytelling, country building and club making. It is profound to step back and witness the storytelling that we have created over 30 years and for so many companies.

Retail 225

Retail Consumer Brand Branding 225

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. It also gives us a wide paintbrush to be creative and unique in how we engage with our key audience. Introduce yourself – who are you and what do you do? At SA, I lead a team of PR dynamos.

Measurement 65

Measurement Course LinkedIn Banking 65

PR Conversations

JANUARY 29, 2016

Indeed, barely a week seems to go by before someone is reported to have sold everything they own to travel the world, recording their adventures via vlogging, vining, instagramming, etc – with an eye on securing corporate sponsorship and online celebrity fame. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Doctor Spin

MAY 30, 2023

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. He regularly used innovative and creative advertising techniques to capture the public’s attention. Phineas Taylor (P.T.)

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 189

Marketing Content Marketing Data Social Media 189

MaccaPR

MARCH 12, 2019

Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. One StoneArch client mentioned on your website surprised me – Best Buy.

Agency 54

Agency Healthcare Interviews Insurance 54

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. If your business has the creative budget, consider creating the captions while finalising the content to ensure the text completely matches what people are saying in the video. The solution is captions.

Video 62

Video Social Media Instagram Media 62

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends. content marketing (64%).

Survey 98

Survey Media Relations Corporate Communications 98

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Return of increased PR budgets.”

Writing 192

Writing Communications Marketing B2B 192

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.

Conference 59

Conference Consumer Social Media Google 59

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers.

Corporate 274

Corporate Leadership Advertising Advertising 274

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. She manages a staff of 13 individuals and provides the final approval for all creative content.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong.

Survey 71

Survey Trends Communications Storytelling 71

Landis PR

JULY 31, 2023

Solid storytelling, writing and editing skills are still very much in demand. Sometimes all it takes is a single word or idea to get the creative juices flowing. AI tools can’t handle the nuance that comes with providing sound strategic counsel. Linda explained that, although tools like PressPal.Ai

Communications 97

Communications Marketing Pitching Technology 97

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Brand Branding Reddit 78

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. It delivered on all fronts — as an apology to customers and franchise owners, as a creative expression of frustration, and a show of brand personality. Nike scores with Kaepernick.

Fashion 255

Fashion Reputation Social Media Brand 255

The Resolution Blog

JULY 30, 2019

To shine against all the noise, you need to be extra creative. Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. If you’re struggling too, talk to someone.” This shows that?—?when when relevant?—?brands

Instagram 120

Instagram Examples Brand Branding 120

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. Corporate email systems filter out most externally originated messages, commercial or otherwise. A second constant is messaging.

Marketing 62

Marketing B2B Print Technology 62

Maxim Behar

MARCH 6, 2022

So, I started off with a so-called advertising agency at the very beginning and then turned step by step. And this is the advertising, public relations, and digital. Of course, advertising, says we will be the leaders because we have media budgets, we communicate with media on a financial basis. It's really a merger.

B2B 52

B2B Communications Media Newspapers 52

Rock the Status Quo

FEBRUARY 3, 2015

Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president. Put on your storytelling cap and head over to my website to choose your questions! She serves on the board of New York Women in Communications, Inc.

Agency 100

Agency Advertising Advertising Twitter 100

Sword and the Script

DECEMBER 8, 2015

One of the more interesting aspects of the programs transition for me has been the advertising model. NPR produces this podcast and generally takes a sample of those 15-minute TED talks that center on a similar concept – leadership, creativity or overcoming adversity – and wrap them into an hour long podcast exploring the subject in depth.

Radio 60

Radio Content Marketing Marketing Education 60

5W PR

MARCH 11, 2024

As traditional advertising tactics lose their shine, the rise of influencer marketing is a beacon in the digital chaos. No longer do consumers have to look to faceless corporations monotonously chanting their messages into the void. Open communication, mutual respect, and an appreciation of their creativity are key.

Marketing 78

Marketing Guidelines Fashion Data 78