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Why Earned Media is More Important Than Ever

Critical Mention

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. SCHEDULE A DEMO.

Media 113
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PR’s First True Revolution

Maxim Behar

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. Yes, we can still write press releases and use communication channels to send our messages. However, those channels are of an entirely different type.

Print 64
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Everything You Need to Know About Earned Media

Critical Mention

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. The expansion of different media types opens the door for more people to write about your brand. Share Tweet Share. What is Earned Media?

Radio 104
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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

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Are You Fully Promoting your Brand?

Critical Mention

Advertise Strategically. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people. Associative Advertising: Analyze your audience and find ways to associate your organization and them on a personal level. SCHEDULE A DEMO.

Brand 100
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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147
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11 Benefits of Publishing a Press Release

PR Fuel

Writing a press release and distributing it through appropriate channels will gain you valuable exposure. By employing the right press release strategies, you can boost the corporate bottom line. By writing a press release and submitting it to the right places, you can build such a reputation. Still not sure?

Writing 95