Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Measure the Sentiment That Matters. So, how do you measure online sentiment?

Digital PR 251

Digital PR How To Small Business Analysis 251

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content. Empty #measurepr.

Measurement 40

Measurement Comparison Banking Print 40

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures.

Publicity 167

Publicity Social Media Television Measurement 167

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Estimated audience is another effective way to measure the reach of an earned media event. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

PRSay

OCTOBER 25, 2017

3 Ways to Maintain Control of Your Corporate Social Media. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. pictured above ), during an Oct.

Social Media 119

Social Media Conference Media Corporate 119

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter. Effective measurement isn’t easy.

Marketing 81

Marketing Measurement Government Report 81

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. So how do you now measure the validity of this content? Image: Thinkstock.

Measurement 40

Measurement System Blogging Facebook 40

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. That’s the sort of information you need for PR measurement and to mathematically calculate ROI (where ROI = return/cost x 100). Identifying backlinks.

Technology 169

Technology Publicity Software Pitching 169

Cision

APRIL 18, 2017

Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating. Step 5: Distribute Your Content with Paid Advertising. This is the first step in showing that PR is a revenue-driver, and not just another corporate expenditure.

Exercises 198

Exercises Google Writing Blogging 198

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. I appreciate your comments by email, Facebook and Twitter. Advertising value equivalent (AVE) is at the sharp end of this issue. PR is a social science. She always improves my work.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it! – Digital and visual storytelling. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Prohibition

MAY 9, 2018

In fact, embracing the use of an influencer can be more impactful when it comes to corporate communications. Just like you prioritise the trade media, corporate influencers should be respected and prioritised as part of your campaign activity. In what capacity should you work with a corporate influencer? Make it measurable.

B2B 48

B2B Marketing Strategy Corporate 48

Prohibition

MAY 9, 2018

In fact, embracing the use of an influencer can be more impactful when it comes to corporate communications. Just like you prioritise the trade media, corporate influencers should be respected and prioritised as part of your campaign activity. In what capacity should you work with a corporate influencer? Make it measurable.

B2B 48

B2B Marketing Strategy Corporate 48

Cision

MAY 2, 2016

Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google. Native advertise through a third-party. Twitter Cards. Connect & discover: The Twitter story in 1:40 [link].

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

SEPTEMBER 10, 2016

It’s hard to measure but there’s negative consequences for not doing it.”. ” Certainly, the digital fingerprints of the web provided better mechanisms to measure indicators in these areas. This is because the digital skillset in large corporate businesses is abysmal. It’s a page from the CMO playbook!

Marketing 60

Marketing Measurement B2B Content Marketing 60

ImPRessions - Crenshaw Communications

MAY 15, 2018

Despite these missteps, Zuckerberg’s well-executed TV apologies and a flow of news about Facebook’s fresh privacy measures have helped it bounce back, at least in valuation. Southwest later showed good taste along with solid PR judgment by suspending its marketing and advertising. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

Waxing UnLyrical

FEBRUARY 13, 2013

Last week, my friend Geoff Livingston joined us for the bi-weekly #measurePR Twitter chat. what good and bad measurement looks like, and what PR pros must learn to do from the measurement point of view. On Q2 (why he believes social is moving more in the direction of advertising than PR): A2 Pt.

Strategy 75

Strategy Measurement Twitter LinkedIn 75

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. Why: “Our mission is to educate about measurement best practice. To make sure no one thinks of PR measurement as a ‘nice to have’ rather than a critical business activity,” says the incredible Barry Leggetter , CEO of AMEC. Here you go. ” 2.

Education 40

Education Measurement Government Interviews 40

ISEBOX

NOVEMBER 30, 2015

Solid communications professionals coordinate with the marketing and sales team to discuss how their public relations strategy is going to fit in to the corporate strategy. 4) You don’t measure. A PR Pro knows how to leverage Twitter and LinkedIn to find the right reporter for their story. 1) You have no plan!

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Waxing UnLyrical

NOVEMBER 7, 2016

Since then, I’ve been increasingly impressed with her commitment not just to measurable public relations, but to smart Social PR itself. Measurement! The Master Course doesn’t simply explain what to measure, but walks you through the process of goal setting, messaging and delivery, and then how to tie outcomes back to the goals.

Measurement 65

Measurement Course LinkedIn Banking 65

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth. FY 2019 Achievements.

Television 60

Television Radio Analytics Government 60

Beyond PR

SEPTEMBER 29, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. This has resulted in it receiving a backseat to paid media in most corporate budgets. The result was an all-boats-rise in the advertising market. percent in 2017, hitting $83 billion.”

Media 57

Media Advertising Advertising Measurement 57

Sword and the Script

SEPTEMBER 6, 2016

Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results. Off Script #7: Lou Hoffman on PR and Storytelling.

Measurement 60

Measurement Course Advertising Advertising 60

Waxing UnLyrical

JANUARY 17, 2014

Here’s some of what we chatted about, and Eric had some great one-liners: On the state of PR and the measurement thereof: A1: PR has a BIG image problem. Eric then made a statement that caused a lively debate regarding the value of measurement: A1. Twitter Facebook Google+ LinkedIn #measurePR Recap: Chatting with Eric Wittlake.

Measurement 72

Measurement B2B Community LinkedIn 72

Waxing UnLyrical

MARCH 11, 2013

This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services. Here are a few excerpts.

Handbook 81

Handbook Comparison Advertising Advertising 81

Waxing UnLyrical

AUGUST 15, 2016

Angela Jeffrey, vice president of ABX Advertising Benchmark Index. After a lifetime in public relations and measurement, I joined ABX to expand my experience into the paid media world. Learn more about, and talk to, Angie on LinkedIn , Twitter , or Facebook – trust me, this is one lady you really want to get to know!

Advertising 40

Advertising Advertising Course Training 40

Waxing UnLyrical

JUNE 15, 2015

Valuing quality journalism in corporate publishing. If it is going to be compelling, there needs to be a population of quality content creators like journalists and photographers and designers,” says Paul Edwards as he explores journalism in corporate publishing. Measurement in #PR – Social Network Analysis.

Conference 40

Conference Analysis Journalism Employee 40

Cision

APRIL 20, 2015

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. Mistake #9: You aren’t measuring what matters. “Measuring is essential; you are not producing content merely for fun.”

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 99

Interviews Publicity Technology Social Media 99

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. I would advise marketers to measure twice and cut once. Can you say more about how corporations and associations can realize this vision? The Digital Transformation of the Modern Corporation.

Leadership 40

Leadership Survey Enterprise Conference 40

Waxing UnLyrical

MARCH 31, 2019

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Can AI Improve PR? This experience is normal.

Analytics 65

Analytics Data Pinterest System 65

Sword and the Script

SEPTEMBER 19, 2017

This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. – print advertising. – pay per click advertising. The rule is: if you can’t measure the results, eliminate it. You can connect with Larry on Twitter , LinkedIn and his blog.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

APRIL 5, 2016

LinkedIn Marketing Solutions Blog: B2B Beat: CMOs Invest in Social But Do They Measure Its Impact? What’s the engagement rate of a brand page on Facebook that doesn’t advertise? But even paid social has a challenge: advertising annoys users. However, only a fractional 2.8% Rent Media for Owned Media Purposes. Or near-zero.

Mobile 60

Mobile Survey Marketing B2C 60

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? SocialMadness assesses social media performance using a proprietary algorithm based on Facebook, Twitter, and LinkedIn engagement, as well as direct votes in the name of specific companies at the #SocialMadness website. At the start.

Journalism 70

Journalism Local Social Media Twitter 70