Cision

DECEMBER 29, 2015

People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Episodic Content

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Onclusive

JUNE 24, 2020

In addition to organic search optimization, two other methods of promotion include distributing your content on your social media channels as well as asking staff to promote to their personal networks – and both of these tactics are free. Measure and improve. The five strategies shared in this blog series can help you do just that.

Strategy 418

Strategy Media Advertising Advertising 418

ReimaginePR

JULY 11, 2016

You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. content marketing strategy.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

We ask a thousand questions when onboarding a new client, and the answers inform our plan. Get on the same page as marketing. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. Is there a need to build or improve reputation?

Writing 136

Writing How To Pitching Privacy 136

Contently - Strategy

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization.

Analytics 119

Analytics Content Marketing SEO Data 119

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

PR 20/20

MARCH 12, 2019

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Read on to see how Cathy navigates the digital landscape to cultivate change at CMI. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Shift Communications

SEPTEMBER 17, 2014

Use this information to cater your posts and content to your audience. By using paid advertising, you can target a specific audience to boost readership and gain followers. Marketing Coordinator. Blogging Content Marketing Metrics blogging building audience' Tori Sabourin.

Blogging 161

Blogging How To SEO Analytics 161

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site.

Blogging 62

Blogging Google SEO Writing 62

The Resolution Blog

MAY 17, 2017

PR, influencer outreach, content marketing, link-builders, social and digital marketing set-ups are all winning communications briefs. How can PR agencies compete? Find out how your work affected this. Gain access to your client’s analytics to review this information. With better measurement. Sign up here.

How To 120

How To Measurement Financial Report 120

Sword and the Script

FEBRUARY 16, 2021

Overall, respondents indicated “my employer” was the most believable source of information. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Golden Rules for Building Trust through Content.

Government 139

Government Survey Ethics Media 139

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Handpicked Related Content. How to Pick the Right B2B PR Agency For You. Handpicked Related Content. How to Score in B2B Media Relations. Myth #4: PR is just advertising. PR goes way beyond advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

JANUARY 19, 2016

ET, Joe Pulizzi, founder of Content Marketing Institute, will discuss how to attract a loyal audience and impact the bottom line with content. Marketing with compelling content gives us an opportunity to be found, build an audience and turn that audience into loyal subscribers who know, like and trust us.

Content Marketing 120

Content Marketing Advertising Advertising Meeting 120

Prohibition

DECEMBER 30, 2018

But when using LinkedIn for a B2B marketing campaign, where do you start? How to choose the right LinkedIn approach for your business? LinkedIn Advertising provides you with three distinct formats of advertising – Sponsored Content Ads, Text Ads, and InMail ads. What are sponsored content ads on LinkedIn?

LinkedIn 67

LinkedIn B2B How To Marketing 67

Cision

OCTOBER 14, 2016

“Statistics and data can inform direction and planning. C-Suite executives and team members alike can benefit from a communications dashboard or regular reports that demonstrate the impact of PR efforts and marketing campaigns.” Look at the marketing campaigns you have that have netted positive results.

Marketing 120

Marketing How To Measurement Instagram 120

The Hoyt Organization

JANUARY 8, 2024

They’re also the first generation to be truly globalized as they have grown with access to information from all corners of the world at any given time. Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience.

Consumer 89

Consumer Social Media Education Advertising 89

Cision

JANUARY 5, 2016

Gone are the days of pushing your brand’s message to your audience through traditional advertising. But how can you tell stories that will still generate leads and drive results? Here are three ways your brand will benefit from implementing your program: Want to find out how to start your brand journalism program?

Journalism 120

Journalism Brand Branding Storytelling 120

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. So Alexa recently indulged my questions about the challenges product managers face and how we can work better together. When a brand offers a range of products, some may get lost in the marketing shuffle. “To Step 4: Collaborate on content.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

PR Fuel

AUGUST 12, 2021

About 70% of US companies actively invest in content marketing, too. Consider adding press releases to your content marketing strategy this year. You don’t have to learn how to write a press release alone! In fact, 61% of customers have made a purchase after reading blog content.

Writing 105

Writing SEO Pitching Engineering 105

5W PR

SEPTEMBER 9, 2021

However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge. However, not every business owner knows how to achieve that – that’s where DIY PR comes in.

Small Business 158

Small Business Publicity Social Media Web 158

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. Be authentic and let your voice show when writing.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. In PR, paid media is social media advertising, sponsored content, and email marketing. What is an Integrated PESO Model? Paid Media. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PR 20/20

JULY 6, 2020

Doing this for a quarter helped to re-establish good habits of following news and product updates across our tech stack, summarizing and sharing that information with the team, then making time for those important conversations to bring questions and ideas to the table. Content Marketing : Learn what content marketing is and how to do it.

Training 72

Training How To Course Software 72

Cision

NOVEMBER 2, 2015

Last week, I attended MarketingProfs B2B Forum, a place specifically geared to educate business-to-business marketers. There were many great speakers who shared gems of information. I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Want more media coverage for your brand?

B2B 120

B2B Marketing Content Marketing Technology 120

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. For PR professionals, integrating marketing and PR requires some additional skills that marketing professionals use every day.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Presspage

APRIL 6, 2018

As advertising and other marketing become less effective, content marketing is exploding. Come Tuesday April 17, 2018 at 6.15pm in the heart of North Beach San Francisco for an informal Media Salon. During this event, a panel of experts will discuss trends and effectiveness in corporate publishing strategies.

Company 92

Company Media Web Advertising 92

Prohibition

AUGUST 19, 2022

Podcasts can also serve as a largely informative method of media – allowing for experts to pontificate about their particular niche and whether it be historians delving into the battle histories of times of old or an astronomer explaining NASA’s latest finding. Why are podcast good for marketers?

Television 62

Television Advertising Advertising Instagram 62

Sword and the Script

AUGUST 17, 2019

The report aimed to understand how to cut through the noise – and polled 1,000 respondents to discover what drives “awareness, engagement and action” online. For B2B companies, earned media and branded content ranked the highest. So, given the results which one is better – PR or content marketing ?

Study 61

Study Survey B2B Advertising 61

Cision

OCTOBER 10, 2017

Let’s examine three ways of distributing content and how to get them up to date. It’s necessary to take a much more proactive approach to ensure your content gets seen by people who care about what you have to say. . Press Release Distribution. Check out this recent Instagram ad from Militza Yovanka. Influencer Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

Beyond PR

MAY 4, 2016

As children, we learn how to ask questions, share our opinions politely and work well with others. The same can be said for the marketing and PR industries, as we find ourselves challenged by the impact of buyer 2.0. The same can be said for the marketing and PR industries, as we find ourselves challenged by the impact of buyer 2.0.

Content Marketing 40

Content Marketing Marketing Strategy Resources 40

Cision

APRIL 18, 2017

Finally, for each subtopic, think about a specific piece of content you could create. As an example, if my topic was “blog posts,” I’d create a headline for my first piece of content in the main circle. In this case, I chose, “How to write blog posts that get read and shared.”. Image source: Spin Sucks). Capture blog post ideas.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

MAY 11, 2019

When you are looking for product information, you don’t want either of those things. Additional reading: PR Measurement: A Pulse Check on How Communicators Show Value. How to Generate Media Referenceable B2B Customers with a Blog. Additional reading: PR, Social Media and the Imperative of Content Marketing [UML].

Study 140

Study Media Relations Media Measurement 140

Waxing UnLyrical

APRIL 12, 2018

A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Sword and the Script

MARCH 27, 2018

As it’s noted in the analysis around the full report , “While publishers have made gains with paid digital subscriptions, content studios and native advertising, the last decade has been widely one marked with cuts to editorial staff.”. It’s almost always some manifestation of how the world as we know it is ending.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120