Onclusive

APRIL 12, 2018

We started down a path to renew our brand work over two years ago, which has been instrumental in changing the way we go to market by providing information on services we offer to satisfy a set of customer needs vs. telling customers what we do. AirPR: How do you know if your efforts are working?

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Content Marketing Interviews Marketing Leadership 170

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. So, how do you get it right when it comes to content marketing?

Content Marketing 62

Content Marketing Marketing Social Media Video 62

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. It is also comfortable for most marketing professionals because they can still control it completely.

Advertising 195

Advertising Advertising Marketing How To 195

Cision

MAY 25, 2015

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. for a while now in the communication world, but the PR industry is finally starting to realize that creating and owning content to tell a story is a great complement to more traditional methods.

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Content Marketing Marketing Storytelling Video 120

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Click to enlarge.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 86

Content Marketing Marketing SEO Video 86

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Voice search is reshaping how people seek information because of its ease of use and flexibility. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. billion by 2024.

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SEO Reputation Local Consumer 339

Shift Communications

OCTOBER 21, 2014

This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. The reminder?

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Content Marketing B2B Marketing Measurement 160

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

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How To Guidelines Content Marketing Video 177

Remote PR Jobs

SEPTEMBER 25, 2023

We like articles that introduce new ideas and advance conversations around topics and trends that engage our readers–think op-ed rather than content marketing. HOW TO SUBMIT Submitted articles must be 600–900 words.

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Company How To Leadership Pitching 100

Cision

DECEMBER 29, 2015

People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Episodic Content

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

ReimaginePR

JULY 11, 2016

You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. content marketing strategy.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Cision

AUGUST 23, 2017

People have started to react much more strongly to different types of information. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. By now you must know how to use emotions. So, how do you measure online sentiment?

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Digital PR How To Small Business Analysis 251

5W PR

MAY 6, 2022

PR is all about sharing the right information with the right people and at the right time. SEO and Content Marketing. PR can help with the company’s search engine page ranking (SERP) and content strategy by being a source of brand awareness, website authority, and driving organic traffic.

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How To SEO B2C Content Marketing 88

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

5W PR

DECEMBER 19, 2023

By combining these quantitative and qualitative measures, you can paint a clear picture of the stunt’s effectiveness, informing future marketing strategies and PR endeavours. About the Author: Sean Begg Flint is the founder of Position Digital , a digital marketing agency for ambitious ecommerce, B2B, tech and purpose-led brands.

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How To Ethics Measurement Creativity 78

Cision

JUNE 2, 2015

Interactive content collects a very different kind of data. It provides a digital dialogue where the prospect gives us an incredible amount of information. Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” Stand out with your content marketing.

Content Marketing 120

Content Marketing Marketing SEO Education 120

Cision

JULY 6, 2017

But, you don’t want to put all of your coveted information and expertise on the web for just anyone to find. Sometimes it’s important to collect quality information about your audience — before handing over the goods. For those unfamiliar with marketing speak, this process is known as collecting leads.

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Blogging How To Privacy Mobile 168

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. Not sure how to distribute press release materials? How will the information you’re providing appeal to their needs? Consider the publications they choose to read when searching for information or products, too.

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How To Guidelines Writing Pitching 104

Cision

JULY 25, 2017

Additionally, every outlet profile offers information about the company, their audience size and awards won. 81 percent of marketers rate earned media as being more effective or as effective as paid media coverage. The post How to Growth Hack a Successful Backlink Strategy appeared first on Cision. Earned Media Builds Trust.

Strategy 257

Strategy How To SEO Engineering 257

MaccaPR

JANUARY 29, 2021

That was surely the case when our public relations agency hosted Joe Pulizzi, the Amazon best-selling author of “Killing Marketing,” “Content Inc.” ” and “Epic Content Marketing” and founder of the Content Marketing Institute, in our almost-monthly Sharper Angle webinar series.

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Content Marketing Marketing Energy Internal 62

Contently - Strategy

JANUARY 25, 2023

What does voice search mean for content marketers in 2023? But first, let’s connect the dots between voice search and digital marketing. Voice Search & Digital Marketing: What’s the Connection? As a consequence, you need to optimize your content to ensure rank in voice search results.

SEO 88

SEO How To Mobile Engineering 88

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. But 2021 begs a different question: How do you develop a great email newsletter? Damn near every marketer uses email as a marketing channel. ” Turns out, a lot of marketers are feeling like Dante.

How To 142

How To Content Marketing Banking Advertising 142

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Indeed, having a thorough understanding of the potential benefits can help to inform the goals for community engagement.

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Community How To Marketing Data 90

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

We ask a thousand questions when onboarding a new client, and the answers inform our plan. To determine which marketing assets could become useful for the PR plan, see this earlier post on how PR and content marketing work together. If so, what are the sales goals, and where can PR make an impact?

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Writing How To Pitching Privacy 136

PR 20/20

MARCH 12, 2019

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. 1) Content Requirements at Every Stage of the Sale.

Content Marketing 60

Content Marketing Study Marketing B2B 60

PR 20/20

JANUARY 6, 2023

You can also add these keywords to your existing website content to help boost its search engine ranking. We recommend incorporating keyword research into your content marketing plan to ensure everything on your website resonates with your audiences. But how can you get started? Keep your website simple.

Engineering 86

Engineering SEO How To Resources 86

Landis PR

NOVEMBER 15, 2021

” It is sharing information with an audience that is actionable, useful and predictive. So, how do you start to be a voice that is heard and trusted? The post How to Build Thought Leadership appeared first on Landis PR. Photo courtesy of Unsplash. Brianne Murphy Miller, LCI. Great ideas in a vacuum are useless.

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Leadership How To Trade Shows Pinterest 98

Cision

NOVEMBER 7, 2016

When trying to build structure for a content piece, you can probably visualize how effectively centering and right-aligning something might create an interesting contrast in a piece. Contextual linking is a good thing for content (it separates the information from the hot takes). Left align. Right align.

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How To Tools SEO System 308

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. Savvy consumers have access to more information than ever, and digital avenues are ever-evolving.

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Shift Communications

FEBRUARY 20, 2019

For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. Senior Marketing Strategist.

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Trends Industry Wikipedia How To 142

Cision

JULY 24, 2017

They inform, challenge and inspire, unfortunately, event speaker announcements are often less than inspirational. This format provides a lot of information which can help readers decide if the event is a good fit for their company. Pro-tip: Great content comes out of conference speeches, and great content is inherently sharable.

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Trade Shows How To Conference Examples 209

Stern + Associates

JUNE 15, 2017

My last blog highlighted the basics of why your content needs graphics, but while informative, it wasn’t prescriptive. I outlined the benefits of design for your content marketing strategy –. The post How to Design Powerful Visual Content appeared first on Stern Strategy Group.

How To 71

How To Content Marketing Groups Strategy 71

Cision

JUNE 10, 2016

Information at that time was a one-way direction – top down. Beginning with the family structure, the original organizational chart, Mattison called out the innate rules of human behavior that affected how these generations grew up communicating. The world they’ve grown up in is that of the Information Age. The Hierarchy Model.

How To 120

How To Marketing YouTube Study 120

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60