ReimaginePR

JULY 25, 2018

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. There’s an extensive science behind it.

SEO 211

SEO Tools Engineering Google 211

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 3) Earned media improves advertising effectiveness.

Study 139

Study Media Relations Media Measurement 139

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. To get on a customer’s radar, product managers first need the buy-in of marketing, sales and other internal audiences,” explains Alexa. “We If these sound familiar to what you face as a marketer, you’re not alone. The answer: Together.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Sword and the Script

SEPTEMBER 30, 2017

He lists four-way CMOs can help drive revenue that includes: “…a mix of both left-brain and right-brain skills to their job – to not only engage audiences, but leverage data to impact the customer experience (CX). Data tells you what happened as opposed to what is going to happen. 3) Survey: B2B Marketing Looks to Build an Audience.

Marketing 62

Marketing B2B Content Marketing Survey 62

Prohibition

NOVEMBER 16, 2022

Digital PR involves creating content campaigns around unique data pieces, interactive content onsite, newsjacking techniques, and other strategies to increase awareness and gain high-quality backlinks. Combining SEO and content marketing will increase your online presence, as the reach is much greater from higher rankings.

Digital PR 62

Digital PR Brand Branding SEO 62

Sword and the Script

JULY 31, 2018

In this era of marketing, we should add a fifth reason: 5) To buy an audience. Businesses rent audiences all the time with advertising. At its core, advertising is selling access to an audience another business built and owns. When done properly , it becomes its own channel and powerful addition to the marketing mix.

Publicity 60

Publicity Software Government Content Marketing 60

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Dive.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PR 20/20

JANUARY 14, 2021

HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. As HubSpot’s first-ever agency partner in 2007, we might be biased, but the data says it all. Databox pulls data from all active tools, so we can have a holistic (and very visual) view of performance.

Technology 65

Technology Marketing Tools Google 65

Cision

DECEMBER 12, 2015

Do the marketing tools and tactics you use actually keep your brand top of mind? It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). A brand journalism program, like any marketing strategy, must include goals, metrics and outlined measurement tactics. Want proof?

Journalism 120

Journalism Brand Branding Writing 120

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

JANUARY 3, 2023

Both PR and marketing are concerned with promoting an organization or individual, but they go about it in different ways. Marketing is focused on promoting a product or service in order to sell it. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales.

Interviews 99

Interviews Publicity Technology Social Media 99

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Just before you tie down the exact detail for content take a look at this research from content share experts BuzzSumo. The 20 most engaging types of content. We have access to a lot of data!

Tools 136

Tools Publicity SEO Measurement 136

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. I love traditional marketing automation. Career paths will evolve. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Cision

AUGUST 29, 2015

Currently, brands like Acura, GE, Delta Airlines, Lexus and Prudential have shown confidence in the platform by purchasing advertising, but to keep its advertisers Slate will have to show the true performance of its podcasts. By making your current followers aware of new content, you will likely see an increase in subscribers.

Measurement 120

Measurement Airlines Advertising Advertising 120

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. Influencer Marketing. Download it now and learn how to revitalize your brand blog, engage prospects and nurture them into customers through compelling content.

Trends 120

Trends Leadership Small Business Analytics 120

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. Disclosure: LiveIntent is a Contently customer.). What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy.

Brand 71

Brand Branding Marketing Facebook 71

The Proactive Report

FEBRUARY 3, 2015

In the ‘old days’ advertising and marketing a SuperBowl commercial was prized because it had the most eyeballs and the most engaged audience. The game has indeed changed – it takes smart, creative ideas, excellent execution and real-time interaction to win this race.

Digital PR 100

Digital PR Social Media Media YouTube 100

PR 20/20

SEPTEMBER 5, 2018

The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? Gartner forecasts global business value derived from AI is projected to reach $1.9

Conference 59

Conference Marketing Analytics Case Study 59

Contently - Strategy

FEBRUARY 22, 2023

Adobe, for instance, live streams classes for illustration, photography, and graphic design taught by influencers in the creative space. To promote your livestream , start advertising it two weeks in advance, and then send out a reminder a week before the livestream, and then a day before, and then two hours before.

Video 89

Video Strategy Marketing Instagram 89

Prohibition

MARCH 16, 2021

Finally, we asked marketers what channels are set to be their key focus throughout 2021. We’ve already discussed the need for budgets to work harder and marketing to be more accountable, so it was perhaps unsurprising to see content marketing (23%), integrated marketing campaigns (21%) and paid social media (18%) emerging top.

Social Media 62

Social Media Trends Consumer Video 62

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. Your work is repetitive, rote and/or data intense. Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. Will people (e.g. will I) lose my job to AI?

Analytics 65

Analytics Data Pinterest System 65

Sword and the Script

FEBRUARY 15, 2020

Content production to grow 25%. “58% 58% of those surveyed planning to increase their content production in 2020 by at least 25%, relative to 2019.”. 21% of respondents cited a skills gap as the top barrier to using technology in marketing. Data overload (20%), too many options (18%) and lack of integration (17%) followed.

Study 78

Study Marketing Brand Branding 78

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism.

Survey 102

Survey Report Media B2B 102

Sword and the Script

AUGUST 25, 2015

The organization published a well-written press release that drew me in and pointed to one overarching conclusion: Most view their content marketing process as ad hoc, decentralized and driven by internal stakeholder interests. Content marketing is maturing slowly and steadily.

Survey 60

Survey Content Marketing Report Corporate 60

Solo PR Pro

NOVEMBER 17, 2015

It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets. The Communications Director from Indiana University took a keen interest in what I’m doing with the study and data.

Creativity 40

Creativity Public Affairs Policies Survey 40

Critical Mention

DECEMBER 6, 2019

Captivate your audience by targeting specific details that relate to them on your website, social media posts, emails, advertisements and landing pages. There are endless ways to get creative and interact with your specified audience.

Strategy 83

Strategy Communications Marketing Social Media 83

Sword and the Script

DECEMBER 30, 2017

A Data-Driven Answer for B2B]. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]. Last year an advertising spot during the Super Bowl cost $5 million. And it’s about time.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Cision

JUNE 14, 2016

Does your content provide value or fall short? Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. How do you envision the future of marketing communication? Your audience will only be interested if your brand has something unique today.

Healthcare 0

Healthcare Creativity Consumer Government 0

PR 20/20

SEPTEMBER 5, 2018

The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? Gartner forecasts global business value derived from AI is projected to reach $1.9

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

FEBRUARY 11, 2017

Podcasts have been on a winning streak for some time now, as data from Edison Research suggests. Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). 1) Marketing Audibles for Audio Search. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Prohibition

MARCH 16, 2021

Finally, we asked marketers what channels are set to be their key focus throughout 2021. We’ve already discussed the need for budgets to work harder and marketing to be more accountable, so it was perhaps unsurprising to see content marketing (23%), integrated marketing campaigns (21%) and paid social media (18%) emerging top.

Trends 62

Trends Social Media Consumer Video 62

PR 20/20

MARCH 21, 2017

It then offers content marketing management and measurement to illustrate how content marketing impacts company goals. The service leverages machine learning to analyze writing samples and identify the most qualified writers on any given topic, reducing the cost and labor required to produce content.

Marketing 42

Marketing Analytics Analysis Technology 42

Bad Pitch Blog

DECEMBER 15, 2014

I''m creative! It''s designed to help startups with marketing tasks like Search Advertising, Content Marketing and what it calls "PR and Media" read: media relations. Medium: Learn enough about the areas of marketing outside your core expertise that it helps you do better work. I''m a strategic thinker!

Newspapers 77

Newspapers Customer Service Google Journalism 77

Sword and the Script

JULY 2, 2019

Chat systems have certainly seen adoption rate grow to the extent some see them as a way to replace gated content. To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. new research from staffing firm The Creative Group shows.

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 20, 2022

A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing. I also believe savvy content marketers are going to pay more attention to distribution – the who and how of content consumption.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

OCTOBER 22, 2019

16% on marketing analytics. “As As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. The biannual survey queried 341 senior marketers about an array of topics including budget.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

SEPTEMBER 24, 2016

The Struggle is Real in B2B Content Marketing [UML]. Marketing ROI: You Can’t Buy a Beer with an MQL [UML]. Working with the Advertising Machines . To have a clear conversation with me Richard the consumer – you would have to process huge amounts of data. Does your B2B PR machine bring creative ideas?

Marketing 60

Marketing Creativity B2B Ethics 60