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AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284
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Advertising is Dead—Exploring the Future of Paid, Owned and Earned Media

Cision

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? While the event covered a wide range of topics, one common theme was the shifting balance of the marketing mix between paid, earned and owned media. As a veteran of the marketing industry, Akeroyd argues that it is all about attribution.

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Is Content Marketing Better than Advertising?

Sword and the Script

The news article is based on data in a report by software company ScribbleLive titled, “ The Eclipse of Online Ads.” As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. There’s a large body of work on these pages dedicated to content marketing.

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Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

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Pan for Media Gold with Newswhip Social Data

Flack's Revenge

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. Sure, if you are a content marketing or social media jock, or work for a publication, it makes perfect sense. Despite the imperative to get more data-driven, I was just not getting it.

Data 159
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5 Amazing Facts You Must Know About Facebook Advertising

Cision

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. Facebook makes money by selling advertising. And then…no one sees it.