Rock the Status Quo

DECEMBER 1, 2016

Facebook Preferred Audience. When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. When users spend more time on their wall, Facebook can show more ads and make more money. Here’s why.

Facebook 100

Facebook Banking Retail Local 100

Rock the Status Quo

DECEMBER 1, 2016

Facebook Preferred Audience. When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. When users spend more time on their wall, Facebook can show more ads and make more money. Here’s why.

Facebook 100

Facebook Banking Retail Local 100

Stephen Waddington

JUNE 2, 2018

Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report. 4 Voice innovation Voice recognition services have crossed the 95% accuracy threshold deemed acceptable for consumer usage.

Report 92

Report Trends Retail Marketing 92

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this.

Social Media 87

Social Media Media Mobile SEO 87

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2019

Facebook’s clumsy handling of its data privacy scandals has been a PR and government relations disaster. As a retailer and also a marketplace, Amazon has steadily grown its digital advertising business and now may pose a real threat to Google and Facebook. Big Tech’s reputation has taken a beating lately.

Privacy 165

Privacy Retail Government Google 165

Konnect Agency

JANUARY 21, 2021

While brick and mortar locations shuttered and traditional in-person sales declined, e-commerce thrived as consumers turned to their smart phones, computers and tablets to place their grocery orders on Instacart, order household essentials on Amazon and more. Consideration. The consideration phase is highly focused on repeated exposure.

Consumer 52

Consumer Marketing Social Media Instagram 52

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. His work mainly focuses on uncovering key consumer insights through primary research and social listening, that are used to drive, shape, and validate sharp integrated communications strategies.

Consumer 78

Consumer Measurement Local Data 78

Shift Communications

APRIL 27, 2015

Facebook released its earnings report for Q1 2015, with the latest updates to the largest social network’s statistics. Facebook holds onto its title as not only the world’s largest social network, but the world’s largest virtual nation. Above, the Middle East and Africa represent continued growth for Facebook.

Mobile 60

Mobile Facebook YouTube Video 60

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62

Konnect Agency

JANUARY 17, 2020

Brands are continuing to expand marketing strategies to utilize influencers for a wide range of tactics including advertising, content creation, events and more. As consumers grow increasingly wary, they’re seeking reviews from people they trust when making purchasing decisions. How can marketers achieve this objective?

Social Media 87

Social Media Trends Media Instagram 87

5W PR

NOVEMBER 23, 2021

07 percent for Facebook. But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

MaccaPR

JUNE 23, 2021

Here are five takeaways from the Maccabee PR agency’s recent Sharper Angle virtual event with two remarkable panelists – Leah Broeders, PR, Partnerships, Promotions and Licensing Associate Director of Post Consumer Brands and Johnna Rossbach, Senior Connected Marketing Manager with Pacific Foods. #1: 1: Leaning into the Power of PR .

Marketing 62

Marketing Retail Consumer Trends 62

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. Take a look at Kohl’s Twitter replies and Facebook replies , and you’ll see that many customers use social media to resolve their issues with the brand.

Social Media 120

Social Media Facebook Print Advertising 120

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. For one thing, a new generation of consumers are demanding more than just a bigger smartphone or a new flavor of sparkling water.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Mark My Words

OCTOBER 25, 2021

Campaign Two very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints recently. BrewDog, the self-styled punk brewer, displayed some softer edges this week after finding itself on the wrong side of an Advertising Standards Authority (ASA) ruling. And that seems an even poorer strategy.

Strategy 60

Strategy Marketing Insurance Insurance 60

Solo PR Pro

JULY 3, 2019

E-Commerce is still gaining on brick and mortar retailers, but the growth is slowing. E-commerce and Online Advertising. Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Privacy Concerns and Their Impact on Advertising. Facebook Stories viewership grew to 1.5

Report 45

Report Privacy Pinterest Retail 45

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. What this retailer is saying is that it is worth 10 percent of their retail cost to understand the referral channel that your order came from. Referral codes.

Engineering 120

Engineering How To Measurement Analytics 120

Shift Communications

OCTOBER 9, 2014

million pieces of content on Facebook. Facebook does this mechanistically, as those of you who operate Facebook Pages on behalf of your brand well know. Facebook does this mechanistically, as those of you who operate Facebook Pages on behalf of your brand well know. In one internet minute, people share 2.4

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Rock the Status Quo

JANUARY 1, 2015

Wouldn’t that make an epic impression on consumers? Instead of burning up their budgets on advertising, it would be fantastic to see them invest in building their communities. Is it simply a consumer sharing love for the product? And seriously, it would take virtually NO effort. Wouldn’t it be fun? Recognize them.

Brand 100

Brand Branding YouTube Social Media 100

Stephen Waddington

JANUARY 27, 2019

It provides data and insights about the content that people are consuming around the internet. How to run PESO campaigns on the main social media platforms This week I wrote about how-to run ads and promoted content from £1 per day on Facebook, Google, LinkedIn and Twitter. added a white space feature to its Currents tool.

Handbook 60

Handbook Instagram Government Community 60

Beyond PR

MARCH 20, 2018

If users show interest in so much as a pair of socks online, those socks will inundate their Facebook feed for weeks — never mind a big-ticket item like a couch or a car. As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them.

Privacy 69

Privacy Brand Branding Instagram 69

MaccaPR

DECEMBER 10, 2014

-based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.”

SEO 98

SEO Interviews Blogging Engineering 98

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

PR in High Definition

FEBRUARY 18, 2019

That’s a simplified breakdown of the process that consumers and businesses go through when they want to learn more about a product or service they might purchase and the company they’re purchasing from. Research in 2017 established that online reviews impact purchasing decisions for 93% of consumers and 92% of businesses.

Engineering 67

Engineering Reputation Social Media SEO 67

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president.

Agency 100

Agency Advertising Advertising Twitter 100

PR Fuel

JUNE 26, 2020

Earned media coverage for your product or service (by sending out a press release) is often more effective than paying for advertisements. Regardless of whether you’re writing a press release for a government agency, non-profit, or retailer, your first step should be to consider your target audience.

How To 53

How To Writing Guidelines Television 53

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. Brands market their products using a variety of tactics, including advertising, sales promotion and social media.

Measurement 100

Measurement Advertising Advertising eBook 100

Flatiron Communications

FEBRUARY 2, 2019

_Amazon is an advertising company. _Amazon is a retailer. What are they and why can they be more cost-effective for brands seeking consumer engagement? _. _. The ease with which malleable consumers share unverified “news”. . _ The ease with which malleable consumers share unverified “news”. Q10) True or False?

Media 41

Media Public Affairs Journalism Retail 41

Flatiron Communications

OCTOBER 22, 2015

What’s more, I didn’t expect the products I referenced to friends and business associates to be served up as promoted or sponsored posts in my Facebook newsfeed or Instagram and Twitter streams. Google-owned YouTube, perhaps, but even that still gives me the heebie-jeebies. This week I mentioned The RealReal in a business email.

Privacy 28

Privacy Google YouTube Advertising 28

Waxing UnLyrical

JUNE 4, 2014

Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Retail companies the world over are taking to holistic commerce and everything it brings to the table. Holistic media and commerce.

Mobile 101

Mobile Community System Social Media 101

PR Breakfast Club

MAY 12, 2014

In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “ consuming tequila has some serious health benefits.” The Federal Alcohol Administration Act strictly prohibits misleading health-related claims on alcohol labels and advertisements. Bull’s Cough Syrup claimed to cure ugliness.

Chemicals 50

Chemicals Pitching Study Journalism 50

Waxing UnLyrical

MAY 31, 2018

Here’s an example: supermarket chain A&P had to pay $102,000 in fines for failing to advertise the “no purchase necessary” method of entry for their giveaway as prominently as they’d advertised how people could enter by buying merchandise. In one recent case, clothing retailer Lord & Taylor paid fashion in?uencers

Creativity 71

Creativity Video Interviews Blogging 71

Cision

JULY 20, 2015

Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). ” Triggers are prompts which remind us of something else: peanut butter reminds us of jelly, pepperoni reminds us of pizza, et cetera. Pump It Up.

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Around 57 percent of retail brands said they notice average order values increase when users watch just one video they’ve produced – and sales totals double when people have watched 10 or more videos ( LiveClicker ).

Video 40

Video YouTube Web Case Study 40