Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 179

Reddit Software B2B Technology 179

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Here are some tips from Crenshaw’s own Conferences and Awards Manager for filling the trophy case. Major trade conferences and trade associations like IAB (Interactive Advertising Bureau) also dole out awards. Most importantly, awards represent a third-party endorsement. PR tips for winning awards.

Case Study 136

Case Study B2B Conference Industry 136

PRSay

OCTOBER 3, 2023

APR, director of the Stan Richards School of Advertising & Public Relations at the University of Texas, said, “Why aren’t there more people of color in public relations? At the same time, however, the company would send its employees intranet announcements that only involved company personnel at the level of director or above.

Education 100

Education System Financial Conference 100

PRSay

APRIL 5, 2023

Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures. Looking ahead to 2026 the results are similar, but the highest growth in spending is foreseen in events and conferences, MAT releases (sponsored content) and influencers.

Survey 86

Survey Measurement Employee Retail 86

Maxim Behar

SEPTEMBER 5, 2021

- The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media. He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. Otherwise, you will just advertise an empty space.

Meeting 98

Meeting Advertising Advertising Agency 98

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Join Us for the Marketing AI Conference (MAICON). Invest in your future!

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

JUNE 13, 2023

Attend conferences. This company makes the key cards that many corporations use to give employees office access. Takeaway: Credibility is an existential threat to journalism – and always has been. When you pitch a story, you need to be credible too. Do your industry reading. Listen to industry podcasts. Watch useful webinars.

Journalism 136

Journalism Media Relations Report Media 136

5W PR

DECEMBER 19, 2016

One place where effective usage matters is advertising. While shopping, customer’s purchasing decisions and even their searches can be used to individualize the types of advertising they see. They can have business meetings over Skype or other video conference servicing. An office isn’t even a requirement.

Social Media 87

Social Media Communications Media Skype 87

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 13) “They don’t understand how important it is to have good digital communications tools in an effort to reach all employees in the company.”. In addition, below is a representative sample of their answers.

Corporate 79

Corporate Communications Survey Employee 79

Deirdre Breakenridge

SEPTEMBER 26, 2016

A colleague introduced me to Nicole Lee at an academic conference and she helped develop the survey instrument and with data analysis. “A new role that emerged in this study was that of an internal social media manager, which involves managing internal social media channels used to communicate with employees. – Nicole Lee.

Publicity 150

Publicity Policies Social Media Study 150

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” ” Who, me, a publicist? What he didn’t realize was that for some PR people, the term is faintly pejorative.

Publicity 245

Publicity Public Affairs Agency Corporate 245

The Awards Blog

SEPTEMBER 9, 2019

Many corporations view applying for industry awards as a bit too self-promotional, a waste of critical advertising budget, and far too time-consuming. Receiving an award can increase brand awareness, fuel your advertising and content marketing programs, and even assist with sales enablement. Why enter an award program?

Case Study 66

Case Study Conference Advertising Advertising 66

Sword and the Script

JANUARY 29, 2019

As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. 1) Not an open house; think: mini-conference. Consider transforming an open house into an event with a conference-like feel. Some of those ideas turned out to be pretty good.

Resources 79

Resources Creativity Publicity Local 79

PR 20/20

MAY 8, 2019

Marketing Artificial Intelligence Conference (MAICON). And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. Marketing Artificial Intelligence Conference (MAICON). advertising, content marketing, ecommerce, email, social media, website, etc.),

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Join Us for the Marketing AI Conference (MAICON). Invest in your future!

Financial 52

Financial Conference Agency Resources 52

Critical Mention

AUGUST 20, 2020

Even though many public meetings, events and conferences have been canceled, communication is still evolving. PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. Talk Like Ted. Take a break from staring at the screen and open up the Talk Like Ted book.

Resources 136

Resources Communications Education Guidelines 136

Cision

NOVEMBER 1, 2016

We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. Wouldn’t you MUCH rather be able to lay claim to sales conversions than just media impressions or, worse, advertising equivalencies? We Don’t Have Budget for Software or Social Media Advertising.

How To 120

How To Software Analytics Google 120

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. appeared first on Public Relations Sydney.

Marketing 99

Marketing Advertising Advertising Comparison 99

Shift Communications

OCTOBER 7, 2014

What social media guru Ekaterina Walter aptly called the “newsfeed mentality” at last month’s FutureM conference lies at the very heart of RTM. As Walter also noted at the conference, the average modern adult’s attention span is between 2.8 Empower employees and agencies to be impulsive and take ownership of content.

Marketing 138

Marketing Conference Trends Viral 138

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. What is public relations?

Interviews 106

Interviews Publicity Technology Social Media 106

The Proactive Report

JUNE 18, 2021

It was like “Old Home Week” with panelists I’ve known for many years and shared a stage with at many conferences. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” And we had fun. The media is a target audience.

Small Business 213

Small Business Fashion Groups Local 213

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. Claims of sexual harassment by an employee might trigger this response plan. Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

JUNE 1, 2016

PRSA members (337) joined members of 13 other professional associations in the fields of advertising, public relations and journalism who responded to a national survey conducted by the Lillian Lodge Kopenhaver Canter for the Advancement of Women in Communication at Florida International University.

Survey 60

Survey Study Training Leadership 60

Waxing UnLyrical

FEBRUARY 24, 2016

In addition, there are other brands that advertised during football’s biggest night that you may want to check out. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. Providing feedback in a visual way.

Customer Service 40

Customer Service Employee Internal International 40

PRSay

OCTOBER 7, 2018

Every Friday, Jonathan Mildenhall has a conversation with himself about whether he’s treated his coworkers and employees with kindness and decency over the past week. This is his 24th PRSA Conference. “Once you are conscious of those, my goodness you can really use it to guide a lot of key decisions about your career.”

Conference 124

Conference Creativity Internal International 124

Ethical Voices

JULY 25, 2022

How to make your employees understand and live your values. There were plenty of advertising firms who maybe dabbled in PR or marketing agencies that did light PR, but no one who was really owning that specialist category as an agency. This past year, I was chair of conference. Ethics and predatory lending.

Ethics 82

Ethics Training Real Estate Agency 82

Communications Conversations

SEPTEMBER 1, 2016

And, according to Smith & Beta’s “State of Advertising Talent Report”, I may be right. According to the report, “agency employees frequently rely on sources other than their employers to learn how to do their jobs. Only 9% said management imparted those skills, and another 9% relied on events or conferences.”

Company 60

Company Case Study Internal International 60

Solo PR Pro

APRIL 26, 2016

Find a long-time collaborator – If your skills and goals align, there is always a possibility your intern could become a longer-term employee or subcontractor. Jennifer had always been a Facebook wiz, and in the years that followed she further strengthened her prowess in social media advertising and analytics (as well as other offerings).

Internal 40

Internal International Conference Energy 40

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. With that being said, while I can’t give a full recap of every presentation and speech given at this year’s PRSA conference, I can share with you some of my favorite highlights.

Conference 120

Conference Internal International Data 120

Solo PR Pro

JANUARY 14, 2020

I've had one client 20+ years that began when I did volunteer PR at a large conference the now-client chaired. He was the art director at an advertising agency and not even the person who made the decisions about marketing/PR, but he introduced me to the people who do. You likely have skills many businesses/clients will appreciate.

Insurance 110

Insurance Insurance Banking Groups 110

Cision

OCTOBER 16, 2017

So, if you look at certain industries where marketing is such a beast from a paid media perspective, and in terms of the millions and millions that are getting pushed in monthly around advertising, in a lot of cases communications might be managed as somewhat of a discrete function because the discipline is very different.

Media 202

Media Storytelling Technology Data 202

PR Conversations

MARCH 8, 2016

Beverley was researching Mabel for an historical presentation at the Annual Conference of the Dietitians Association of Australia in May, and had a gap in her knowledge after Mabel’s return to the US in 1932. In 1942, Mabel was one of thirteen women seconded to the Government to lead a salvage campaign among housewives.

Publicity 40

Publicity How To Newspapers Radio 40

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. That’s a form of advertising called retargeting and Cision is bringing this to PR. 3) Meltwater updates UX, adds new projects feature.

Internal 65

Internal International Data Media 65

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Online advertising has changed. Here ex-PR consultant and CoverageBook team member Laura Joint shares her best tips in how to ace your first meeting. Where is your paid content? The results?

Tools 136

Tools Publicity SEO Measurement 136

Ethical Voices

AUGUST 22, 2022

It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders. We need to create awareness around the norms in professional communication, marketing, advertising, and leadership around how we create a message, messaging, positioning, and core strategy.

Ethics 76

Ethics Communications Agency Technology 76

Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. This makes it really important to get the most out of these events – and there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows. A half year later my employer was acquired.

Blogging 74

Blogging B2B Content Marketing Trade Shows 74