Cision

JUNE 29, 2015

Forty-one percent of people polled access news via Facebook each week, more than twice the usage of its nearest competitor—YouTube. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. In the end, we pared the tactics to a Facebook call-to-action and a strategically located photo opportunity outside a flagship store that featured – what else?

Writing 130

Writing Comparison Product Launch Leadership 130

Cision

APRIL 4, 2016

We have three to five distinct peer groups on Facebook (plus oftentimes our mom), and we consider how the content that we post will be received by the people we are connected with online. However, for utilitarian purchases socially-transmitted content is as effective as unsolicited or incentivized advertising to elicit a positive response.

Viral 120

Viral Journalism Advertising Advertising 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

We know they are rare in comparison and that is what makes them so important to acknowledge. 45% of people watch more than an hour of Facebook or YouTube videos a week. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. Video is never, ever going away.

YouTube 136

YouTube Training Video Survey 136

ImPRessions - Crenshaw Communications

JUNE 2, 2016

Is there paid advertising? For early stage companies, it may be advisable to have a healthy mix of paid and earned media on key social platforms, due to precise targeting ability as well as lower costs in comparison to traditional outlets. It was a chance for our client to own the topic and the entire event, and he did.

Conference 120

Conference Comparison Leadership Instagram 120

Shift Communications

JULY 29, 2015

This has caused quite a bit of consternation in the mainstream media; terms such as “turnaround” and comparisons to MySpace, Friendster, and Bebo have been alleged. First, expect advertising revenue and options to continue improving. First, expect advertising revenue and options to continue improving.

Twitter 60

Twitter Social Media Mobile Media 60

Shift Communications

OCTOBER 28, 2015

The more effective Twitter is at advertising, the more ad revenue it collects. The more effective Twitter is at advertising, the more marketers can rely on the service to ensure that marketing messages are reaching audiences. However, the way in which Twitter interacts with your audiences may be changing.

Twitter 60

Twitter Analytics Comparison Mobile 60

Waxing UnLyrical

MARCH 11, 2013

On CPM : A3 It’s a step above AVE’s as it attempts to look at value & get PR on a level playing field with advertising #measurepr. CPM IS an advertising metric, comparison WILL be made #measurepr. Twitter Facebook Google+ LinkedIn Share This Too: Richard Bagnall Returns to #measurePR (Pt.

Handbook 81

Handbook Comparison Advertising Advertising 81

MaccaPR

APRIL 20, 2016

From the streaming world of Periscope, the instant videos of Snapchat and now the introduction of Facebook Live, live video provides customers with exclusive access to brands in a way that other social platforms cannot deliver. Many Social Media Marketers Unsure, but Still Investing in Facebook. population will use #Facebook.

Social Media 48

Social Media Trends Media Facebook 48

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. This report does seem to be very self-serving for Google, to simply sell more advertising. The Christmas advertisement delivered 0.3% I mean seriously?

YouTube 28

YouTube Advertising Advertising Television 28

ReimaginePR

MAY 23, 2016

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Conventional Rhetoric vs Storytelling: A Quick Comparison. Anyone in this position usually changes the channel after a few seconds of curiosity pass; at least I know I do. Click Here. He just won’t stop talking!

Storytelling 159

Storytelling Comparison Case Study Brand 159

Waxing UnLyrical

OCTOBER 28, 2016

When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. shonali a4: word counts, number of posts/tweets by the brand, and wait for it, comparison to ave. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content.

Measurement 40

Measurement Comparison Banking Print 40

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Prohibition

MAY 28, 2021

Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans. Because of this – it’s crucial that advertisers remain up-to-date with the most recent updates across all social media platforms. LinkedIn social media advertising.

Advertising 62

Advertising Advertising Social Media Pinterest 62

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Online advertising has changed. Where is your paid content?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

MAY 14, 2019

The pie chart provides an aggregate view: The bar chart provides a monthly comparison which I think helps you get focused on the events that tip the share of voice balance in your favor: 4) Giving PR the capacity for marketing attribution. Onclusive is on all the major social media channels: Twitter , Facebook and LinkedIn. Read Me!

Case Study 117

Case Study Software Data Web 117

Flatiron Communications

SEPTEMBER 30, 2015

’ A lot of it looks like advertising. ” How does it fare in comparison to Huffington Post which has thousands of unpaid “expert” contributors subjectively advocating their POV’s? The bylines are tucked away in the top left corner. Companies may call this ‘content.’

Enterprise 28

Enterprise Comparison Guidelines Software 28

Presspage

NOVEMBER 6, 2017

What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Putting a dollar value on media coverage and using it to compare with advertising costs is problematic for a number of reasons. The same goes for social media coverage.

Measurement 97

Measurement Comparison Advertising Advertising 97

Sword and the Script

DECEMBER 20, 2022

As Meta (Facebook) languishes, new platforms are emerging to meet the opportunities ahead. This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. A reset on advertising spend. AI writes the editorial calendars.

Marketing 189

Marketing Content Marketing Data Social Media 189

Communications Conversations

JULY 18, 2017

Yes, Musical.ly–not Instagram, Snapchat or Facebook is the app of choice among these young people. Now, those stats pale in comparison to platforms like Snapchat (301 monthly active users), Instagram Stories (200 million monthly active users) and even Twitter (313 million active monthly users). 40 million active users.

Instagram 60

Instagram Comparison Video Marketing 60

Maxim Behar

SEPTEMBER 4, 2023

There are billions of people in the world and millions of people who suddenly found themselves with access to sharing media content in their hands - mainly Facebook, as a platform for more detailed sharing of opinions and heated arguments, but also Instagram, Tik-Tok and Twitter, and most of them just didn't know what to do with them.

Social Media 52

Social Media Media Writing Web 52

Waxing UnLyrical

JULY 18, 2011

Where does the mainland Europe market fit into this US/UK comparison? That said, there are lots of very creative people in the UK and great things going on in tech (like Tweetdeck ), creative ( Moshi Monsters ), as well as advertising and PR. MM: I’m loving the Intel Facebook Museum of Me at the moment. CK: See above.

Creativity 74

Creativity Local Comparison Groups 74

NewsWhip

JUNE 23, 2021

Facebook is where advocacy takes place. If Twitter is a quarter of Americans, Facebook’s going to be 80% of Americans. If Twitter is a quarter of Americans, Facebook’s going to be 80% of Americans. So, you need a strategy for Facebook that’s much more oriented towards communicating with the public.

Data 78

Data Media Analytics Energy 78

Sword and the Script

DECEMBER 24, 2019

“Journalists again cited Twitter as the most valuable to them (up from 70% last year), followed by Facebook (up from 22% last year),” according to a survey of reporters by Muck Rack. Advertising is a distant third. 32) The cost of advertising in the Super Bowl. 9) Senior marketers expect budgets to grow.

Marketing 78

Marketing Publicity Survey Study 78

Cision

JULY 25, 2016

As an example, there are a lot of people that spend some portion of their time on Facebook every week. Facebook is the dominant social network in terms of nearly every metric (except engagement, which is dominated by Facebook-property Instagram). Do superusers do what you want them to do?

Facebook 120

Facebook Instagram Measurement Twitter 120

Cision

AUGUST 8, 2016

“(During the Ferguson, Missouri riots) Millions of tweets were apparently sent during this day where people were concentrating on what’s going on, and I switched to Facebook in the middle of all of this. And on Facebook, this whole event that had consumed my Twitter feed didn’t exist.” billion monthly users ( 1.13

Instagram 120

Instagram LinkedIn Advertising Advertising 120

ImPRessions - Crenshaw Communications

APRIL 21, 2017

The Murdoch sons, who reportedly made the final decision to let O’Reilly go, might have made the decision under duress, given the number of advertisers who left the show, but we still give them credit for doing the right thing. And when will people learn to stay far away from any comparisons to Nazi Germany?

Airlines 136

Airlines Comparison Facebook Video 136

Stephen Waddington

NOVEMBER 19, 2017

Facebook has a strong and growing platform of services including Instagram and WhatsApp. Two billion monthly Facebook users generate a huge amount of data. Action: Explore the native planning tools on platforms such as Google or Facebook as a means of characterising and understanding a public. #5 Facebook has achieved the reach.

Publicity 164

Publicity Ethics Data Community 164

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

Ethics 52

Ethics Communications Print Television 52