Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. Facebook overhauls its privacy setting. The launch of LinkedIn Marketing Labs. YouTube analytics added a new ‘First 24 hour’ data metric.

Social Media 118

Social Media Trends Media YouTube 118

The Proactive Report

NOVEMBER 21, 2022

With the goal of creating a community they could listen to Rosetta Stone started a Facebook page and actively gathered a large number of their customers there. Rosetta Stone had always marketed their language courses to people who wanted to learn another language for practical reasons: doing business in another country or foreign travel.

Social Media 162

Social Media Media Analysis Data 162

NewsWhip

APRIL 29, 2021

Angry Facebook reactions to the announcement. Facebook reactions were a key indicator in gauging how the public felt about this announcement. The top Facebook post came from Real Madrid , where their announcement of the Super League saw 261k engagements. This post saw 35.2k “love” reactions in comparison to only 464 “angry.”

Crisis 114

Crisis Sports Media Facebook 114

Bianchi Biz Blog

SEPTEMBER 23, 2021

Facebook: [link]. Facebook: [link]. Facebook: [link]. Facebook: [link]. Facebook: [link]. Munro is widely sought and quoted by major business and automotive media on EVs and other automotive technologies. How to Contact: YouTube: [link]. Website: www.leandesign.com. Twitter: [link]. LinkedIn: [link]. InsideEVs US.

YouTube 63

YouTube Automotive Energy Mobile 63

NewsWhip

APRIL 28, 2021

The chart above shows the total engagement (which comprises Facebook likes, comments, and shares, Twitter influencer shares, and Pinterest pins) to web coverage of the Oscars over the last 48 hours on the day of the event through the following day. NewsWhip users can access the dashboard here. million in 2020 to 2.9

Publicity 78

Publicity Comparison Pinterest Web 78

Cision

APRIL 29, 2015

Facebook sharing started picking up around lunchtime and increased steadily throughout the afternoon on April 27. The Future of Cancer: Closer to a Cure [4.26.2015] – Facebook: 1,107 and Twitter: 144. It’s always good to have context to understand the significance of a story. Want to win some good coverage?

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

5W PR

JANUARY 25, 2022

It’s not always easy for B2B companies to get the reach and engagement they want on social media, especially in comparison to their B2C counterparts. These strategies include using a chatbot on (Facebook or Instagram) that will engage potential customers.

Brand 60

Brand Branding B2C B2B 60

Stephen Waddington

FEBRUARY 4, 2019

Digital marketers have grown up with real time data provided by platforms such as Google and Facebook. Podcasting analytics are awkward by comparison. Chat rooms, Facebook communities, Twitter hashtags, audio comments, and surveys are all common means of engaging and quantifying listeners.

Measurement 90

Measurement Analytics Comparison Data 90

Cision

JUNE 29, 2015

Forty-one percent of people polled access news via Facebook each week, more than twice the usage of its nearest competitor—YouTube. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

Critical Mention

FEBRUARY 18, 2021

Not only has Hulu received more mentions, but analytics from the platform demonstrates that the number of positive sentiments has increased substantially in comparison to the weekend before the release. Many viewers have been riveted by the documentary and the sentiment scores are further supporting that expression.

Media 113

Media Comparison Radio Sports 113

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Email has 3 times as many users as Facebook and Twitter combined ( KissMetrics ). When was the last time you had a personal conversation on Facebook?

Blogging 183

Blogging Comparison eBook Case Study 183

NewsWhip

JANUARY 27, 2022

The brand’s new addition generated less public interest in comparison to KFC’s launch, netting just over 10k engagements to articles written about it since the beginning of January. engagements.

Instagram 148

Instagram Comparison Web Product Launch 148

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Many social media managers use the 70-30 rule when it comes to creating shareable content for sites like Twitter and Facebook. Look here for a side-by-side comparison to see which tools can up your game. Rethink the 70-30 rule. The guideline recommends that 70% of social content be non-brand focused and 30% brand-focused.

Social Media 120

Social Media Media Comparison Guidelines 120

NewsWhip

JUNE 6, 2022

Before we wrap up this analysis, it’s worth looking at the top link posts on the platform, to draw something of a contrast with what performs best on Facebook. Of course, it’s not a direct comparison in this case, as here it’s at the post level rather than the url level, but it serves as a worthwhile proxy nonetheless.

Reddit 78

Reddit Community Analysis Comparison 78

Sword and the Script

JANUARY 7, 2020

This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. You can monitor Twitter, Facebook, YouTube and Instagram. For example, I applied a filter to change the search results to only those where the “T” in tenable is capitalized.

Tools 82

Tools Comparison Media System 82

Maxim Behar

NOVEMBER 22, 2023

Making that comparison is a bit of figurative thinking. I know a lot of people who say they ban their kids from Facebook or Instagram. Maxim: We all work with AI there's no way we can work against it. But again, you drive a car, you have a traffic light, and you must stop. You must have a driver's license. It's not knowledge.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Sword and the Script

JULY 20, 2021

Comparisons between solution types. Typically, B2B audiences are on LinkedIn, but depending on your industry or location they may prefer Facebook. Here are some ideas for information to include in your content to help nurture the reader through the buyer’s journey: Common buyer challenges, with information about the industry landscape.

B2B 172

B2B Company Marketing SEO 172

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

We know they are rare in comparison and that is what makes them so important to acknowledge. 45% of people watch more than an hour of Facebook or YouTube videos a week. It’s also very important to tap and train media spokespeople at the beginning of an engagement. Video is never, ever going away.

YouTube 136

YouTube Training Video Survey 136

ImPRessions - Crenshaw Communications

JUNE 2, 2016

For early stage companies, it may be advisable to have a healthy mix of paid and earned media on key social platforms, due to precise targeting ability as well as lower costs in comparison to traditional outlets. Use of a paid media amplification service like Taboola can also be a budget-friendly way to amplify branded content.

Conference 120

Conference Comparison Leadership Instagram 120

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. In the end, we pared the tactics to a Facebook call-to-action and a strategically located photo opportunity outside a flagship store that featured – what else? Make it flexible.

Writing 130

Writing Comparison Product Launch Leadership 130

Critical Mention

JULY 1, 2019

If anybody in the marketplace disputes this fact, we encourage you to take a no-obligation demo of our platform and make the comparison yourself. Critical Mention is the leader in broadcast media intelligence and monitoring.

Print 101

Print Comparison Social Media Media 101

Ishmael's Corner

JUNE 16, 2015

When it came time for the Endicia blog team to draft the annual shipping carriers’ rates comparison blog post, it was critical for this post to land high on the SERP (search engine results page). When you click to the website’s page, you’ll find the nitty gritty, which includes: Social Media Shares (Facebook, Twitter and Google+).

SEO 60

SEO Tools Comparison Google 60

Shift Communications

DECEMBER 23, 2014

The report, developed by the Times to assess its standing in the media marketplace, showed a plummeting online readership and embraced a difficult truth: that reach, engagement and reader retention is a serious issue for the paper, especially in comparison to new digital publishers like Buzzfeed.

Comparison 94

Comparison Measurement Engineering Blogging 94

Cision

APRIL 4, 2016

We have three to five distinct peer groups on Facebook (plus oftentimes our mom), and we consider how the content that we post will be received by the people we are connected with online. Also, you should probably share this post on Facebook. Berger terms this phenomenon “self-enhancement.” ” 4. doi:10.1002/pa.1471.

Viral 120

Viral Journalism Advertising Advertising 120

Waxing UnLyrical

OCTOBER 28, 2016

When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. shonali a4: word counts, number of posts/tweets by the brand, and wait for it, comparison to ave. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content.

Measurement 40

Measurement Comparison Banking Print 40

Waxing UnLyrical

MARCH 11, 2013

CPM IS an advertising metric, comparison WILL be made #measurepr. So if you’d like to throw your hat in the ring to get a free copy of the book, just head over to my Facebook Page and share your best measurement tip with us. Twitter Facebook Google+ LinkedIn Share This Too: Richard Bagnall Returns to #measurePR (Pt.

Handbook 81

Handbook Comparison Advertising Advertising 81

MaccaPR

APRIL 20, 2016

From the streaming world of Periscope, the instant videos of Snapchat and now the introduction of Facebook Live, live video provides customers with exclusive access to brands in a way that other social platforms cannot deliver. Many Social Media Marketers Unsure, but Still Investing in Facebook. population will use #Facebook.

Social Media 48

Social Media Trends Media Facebook 48

Beyond PR

SEPTEMBER 26, 2017

At the other extreme, you have erratic social media users who will infrequently use social media except to occasionally promote posts, exclusively on Facebook and Twitter. They especially favor Facebook and Twitter and use these inconsistently for promotion and engagement. They prefer Facebook and Twitter. Does Industry Matter?

Journalism 63

Journalism Social Media Study Comparison 63

ReimaginePR

MAY 23, 2016

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Conventional Rhetoric vs Storytelling: A Quick Comparison. Anyone in this position usually changes the channel after a few seconds of curiosity pass; at least I know I do. Click Here. When is this guy going to take a break?

Storytelling 159

Storytelling Comparison Case Study Brand 159

Solo PR Pro

AUGUST 28, 2014

Do these allow for an apples-to-apples comparison between insurers? If you’re looking for immediate answers to your questions and real-time access to wisdom from veteran pros, join us as a Premium member of Solo PR Pro - our private Facebook group is available 24/7. How can an insurance broker be helpful? Chat Highlights.

Insurance 69

Insurance Insurance Ethics Comparison 69

Shift Communications

MAY 28, 2015

The greatest hidden power of Twitter Audience Insights, however, is comparison. Finally, the most savvy, data-driven marketers and communicators will compare their Twitter Audience Insights with their Facebook Audience Insights. For example, choose your followers and your organic audience. How do they differ? How are they different?

Twitter 60

Twitter How To Marketing Wireless 60

Contently - Strategy

OCTOBER 9, 2019

By comparison, 50 percent of B2B marketers use social listening, which makes me want to abandon my job, hotwire a SpaceX shuttle, and give that whole astronaut dream another shot. Because data without the context of customer empathy is like buying someone a present based solely on the data from their Facebook profile.

Marketing 82

Marketing How To B2B Exercises 82

Sword and the Script

JUNE 7, 2022

There’s no mention of salary comparisons, which is a long-standing issue in PR. The most valuable social networks for PR pros are Twitter (73%), LinkedIn (73%), Facebook (60%) and Instagram (58%), according to a survey by Muck Rack. It also found “61% of our staff have said they have had average or worse mental health.”.

Software 85

Software Internal International Pitching 85

Beyond PR

JUNE 23, 2016

So, we create specific content for Facebook, Twitter, and especially our website. By comparison, TV stations in Cincinnati, Ohio (the 36th largest broadcast market) vie for their share of 868,900 household viewers during any given newscast. Our goal is to create the number one baking community online.”.

Video 73

Video Marketing YouTube Comparison 73

Shift Communications

OCTOBER 28, 2015

For comparison, above I put Twitter and Facebook side by side to showcase new vs. returning audiences by channel, this year and last year. However, the way in which Twitter interacts with your audiences may be changing.

Twitter 60

Twitter Analytics Comparison Mobile 60

Prohibition

NOVEMBER 9, 2021

Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. The fact that many platforms (such as Facebook Ads) provide alternative styles of paid advertising in comparison to organic advertising means that your paid social ads will have greater potential for success.

Advertising 62

Advertising Advertising Social Media Strategy 62

Shift Communications

JULY 29, 2015

This has caused quite a bit of consternation in the mainstream media; terms such as “turnaround” and comparisons to MySpace, Friendster, and Bebo have been alleged. The story in the news is that growth is… lackluster: Twitter’s growth quarter over quarter was an anemic 0.66%, a gain of about 2 million users.

Twitter 60

Twitter Social Media Mobile Media 60