B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. When companies try to do their own PR, it often falls through the cracks CLICK TO TWEET.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Fortunately, though, Company B has recently done some credible work for an Asian-based automaker. Mark has a problem. Enter the PR Firm.

Agency 96

Agency Automotive Company Mobile 96

Cision

JUNE 30, 2017

Around here, “change,” “transformation” and “taking it to the next level” are terms used daily — and we’re embodying these ourselves as a company with the help of a fresh new look and an official NYSE ticker symbol. It’s an exciting time. It is the most effective way to drive customer trust and engagement.

Communications 0

Communications Publicity Media Measurement 0

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. PR gives voice to brands.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Maybe the company has weathered some bad PR and it’s looking for a reputation lift. Successful PR plans work to convey messages and stories that are – at least to a degree – ownable by the company or brand in question. They involve tailored messages. They’re well resourced.

Strategy 220

Strategy Measurement Advertising Advertising 220

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Critical Mention

FEBRUARY 4, 2020

Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. The company’s News section is an excellent place to visit when seeking the latest updates in PR announcements, awards and coverage. Their blog covers topics from PR tips, company culture, social media and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Shift Communications

FEBRUARY 2, 2016

With a host of media, advertising and adtech companies on the roster, many of our teams at SHIFT are grappling with stories relating to how native advertising is impacting these industries. According to an Advertising Age poll from this time last year, nearly two-thirds of marketers planned to increase their native spend.

Advertising 60

Advertising Advertising Print Pitching 60

Shift Communications

DECEMBER 4, 2017

Companies at their apogee today may find themselves at their perigee within months. While companies may be publishing more of these than ever, their impact continues to lessen every year. Reputation Is Brand. Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising.

Trends 161

Trends Publicity SEO Advertising 161

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. More established companies may elect to focus on awards that have an editorial component; that is, awards produced or sponsored by media outlets. Most importantly, awards represent a third-party endorsement.

Case Study 136

Case Study B2B Conference Industry 136

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Since then I’ve worked on boards and as an advisor to a lot of companies that are about technology empowering marketers through technology.

Banking 199

Banking Marketing Measurement Leadership 199

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. A sustained B2B PR program can correct misimpressions and offer an up-to-date picture of the company and its offering. Perception lags reality.

Education 178

Education B2B Employee Crisis 178

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Like many PR professionals, we’ve had experience with web-based rumors that threaten a brand’s reputation. Attribute everything.

Publicity 120

Publicity Storytelling Journalism Viral 120

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. The average person may not feel particularly attached to a cleaning company, but the creation of this hashtag brings an interactive element to the rather humdrum topic of personal hygiene. Highlight company culture for recruiting.

B2B 139

B2B Brand Branding B2C 139

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 8) “Consult, coach, teach.”.

Employee 150

Employee Print Writing Survey 150

ImPRessions - Crenshaw Communications

MAY 29, 2018

The fortunes of a company and its PR agency are inextricably linked, and a good PR team must have the confidence and courage to deliver bad news when necessary. A company’s message can be a powerful differentiator, and it should show in its communications, from social media posts to CEO bylined articles.

Apparel 160

Apparel Construction Agency Interviews 160

Critical Mention

OCTOBER 29, 2019

In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. For example, a company that sends out a press release for a restaurant’s grand opening should include specific details such as where and when the event is.

Radio 92

Radio Television Social Media Sports 92

Cision

AUGUST 9, 2016

I was captivated by the idea of people getting paid to tell a company’s story. I thought to myself: “Everything we do is storytelling!” What role does social media play in reputation and crisis management today? Social media influence on brand reputation cannot be understated in this regard.

Crisis 0

Crisis Reputation Study Social Media 0

Cision

NOVEMBER 10, 2015

Negative perceptions, wary passengers and media ready to pounce at any sign of a ship problem plagued the brand and contributed to its highest volume of conversation about the company, but also its highest negative sentiment ever. Most companies stop talking after the crisis,” Frizzell says. That’s wrong. And over-communicate they did.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Burrelles Fresh Ideas

MAY 23, 2023

This trend is expected to continue, with more travel companies offering customized itineraries and immersive cultural experiences. But other less-traveled-to areas within the industry can still benefit from spending on PR, marketing communications and advertising. Their campaign indeed brings that to life!

Travel 40

Travel Tourism Airlines Hotels 40

Cision

JANUARY 6, 2017

That is how we created the three pillars of storytelling, country building and club making. It is profound to step back and witness the storytelling that we have created over 30 years and for so many companies. That includes the guest experience, the environment, advertising and social media.

Retail 225

Retail Consumer Brand Branding 225

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. That’s fantastic!” “We

Media 202

Media Storytelling Technology Data 202

The Hoffman Agency

MARCH 20, 2017

Public relations (PR) is very much about reputation management. Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., advertisements). Like our peers in the advertising industry, we share that same goal of making our clients appear successful, exciting and relevant.

Publicity 63

Publicity Construction Agency Advertising 63

PR in High Definition

NOVEMBER 17, 2017

It’s not only Facebook that is hoping to clear the smoke screen around its advertising. Twitter has also just launched an Advertising Transparency Centre after its potential role in helping to promote Russian-backed content. A continuous message will also help to build up recognisability and eventually, trust.

Policies 72

Policies Facebook Advertising Advertising 72

Sword and the Script

SEPTEMBER 6, 2016

Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. These experiences changed the course of her career, exposed her to the BurrellesLuce clipping service as a client, and eventually led up to her employment with the company.

Measurement 60

Measurement Course Advertising Advertising 60

ReimaginePR

AUGUST 15, 2016

While you can build a business that you’re proud of, the brand’s reputation is ultimately in the perception of your customers— both prospective and otherwise. Online advertisements. Host a company-wide party for your employees. Build It For The People. Your social media pages and profiles: LinkedIn. Your email signature.

Employee 120

Employee Social Media Education Brand 120

David PR Group

AUGUST 4, 2014

My last post focused on how storytelling needs to return to marketing , but we also need to develop our distribution channels so our story is widely consumed by our target audience. It’s a viable way to get your story told, even if it might feel more like advertising and less like publicity. How do you do it? –John.

Television 76

Television Groups Storytelling System 76

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 194

Writing Communications Marketing B2B 194

Ethical Voices

JUNE 13, 2022

I also started an angel investment company, and we do a lot of work in the real estate space. When I started my agency 20 years ago, I started it because I worked at an advertising agency, and I had to promote everything that got put on my desk. I started my own agency, NKPR, 20 years ago. We work in Canada and the US.

Ethics 52

Ethics Real Estate Agency Company 52

MaccaPR

JUNE 1, 2016

Over the last eight years, he has shifted his focus away from news reporting, opting instead to develop a series of businesses that offer innovative executions of news and brand storytelling. For advertisers, the relevancy of an ad is measured by the amount of clicks it generates. See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

Waxing UnLyrical

DECEMBER 7, 2016

This is especially useful for larger companies that require cross-functional input and approvals. The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. Or, perhaps a better question is: What would you gain?

Employee 40

Employee LinkedIn Engineering Leadership 40

Sword and the Script

MARCH 22, 2016

His company has previously conducted PR firm billable hour survey research for the larger agencies. Technology is a competitive advantage until everyone else has it – and PR doesn’t have a reputation as an industry of early adopters. The advertising pitch today has transition to a talk about storytelling.

Survey 60

Survey System Trends Small Business 60

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. which is what all fiction books do, right?

Marketing 251

Marketing Resources Content Marketing Leadership 251

Karen Freberg

JUNE 24, 2019

For example, for the summit, we had a full agenda filled with amazing speakers from agencies, platforms, and companies to share their insights, expertise, and advice on how we can come together and solve the problems and address opportunities. Unilever and P&G are two companies that are doing this for their brands across the way.

Education 64

Education Creativity Pinterest Facebook 64

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. Many companies operate in a crowded environment prone to fast changes and quick obsolescence. PR lets you play with the big boys.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 165

Reputation Public Affairs Advertising Advertising 165