5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. Consumer Focused. Consumer Focused.

Company 88

Company Strategy Publicity Advertising 88

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. Our main target was the Effies, the premier awards show celebrating advertising effectiveness. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Get permission first.

Case Study 140

Case Study Study Video Writing 140

ImPRessions - Crenshaw Communications

MAY 21, 2020

It’s enough already, say consumers. A widely reported survey of 7000 consumers by Mitto suggests that a hefty chunk of the public is ready for brands to change the channel. moves in fits and starts toward a reopening of sorts, some companies are cautiously venturing back into the pre-pandemic waters. As the U.S.

Brand 296

Brand Branding Advertising Advertising 296

5W PR

NOVEMBER 20, 2019

When most people hear about PR and advertising, they assume it’s roughly the same thing. The starkest difference between them is that advertising is controlled media. The company creates a campaign and the materials for it before paying the media to share the campaign. PR is a fraction of the cost of advertising.

Advertising 88

Advertising Advertising Television Report 88

PRSay

APRIL 27, 2016

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. A look at current and past practices, such as product and company publicity, makes this evident. When does product publicity become native advertising? PR Teams – Be On Alert.

Advertising 90

Advertising Advertising Ethics Guidelines 90

NewsWhip

JUNE 2, 2020

CASE STUDY. Marketing and Advertising. Company Size. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors. The post Case Study Turbine Labs appeared first on Newswhip. Leigh Fatzinger, CEO and Founder. —. 25-50 employees.

Case Study 78

Case Study Study Viral Data 78

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Let’s take Facebook’s recent advertising campaign around Facebook Groups as an example. It’s made promises surrounding the consumer data privacy debate.

Advertising 68

Advertising Advertising Privacy Facebook 68

Onclusive

DECEMBER 19, 2019

I recently spoke to the CMO at a large industrial printer company, and she mentioned that they’re actively trying to speak to customers with voices beyond their own. As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. How could that be? The answer is control.

Marketing 195

Marketing Advertising Advertising System 195

Buzzstream

MARCH 12, 2020

It could be an influencer talking about an affiliated company or a prompt to download a free ebook in exchange for your email. . In addition, if you’re experiencing lower sign-ups, the barrier to entry may be too high for some consumers. We decided we wanted to pit a few advertising/marketing approaches against each other.

Advertising 131

Advertising Advertising Marketing Privacy 131

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Sponsored content is often confused with native advertising , but it’s actually a subset of it. The key difference is that native advertising looks more like a traditional ad and sponsored content is more like editorial. That’s why it offers a degree of credibility that some native advertising can lack. . Authenticity.

Advertising 334

Advertising Advertising B2B SEO 334

Remote PR Jobs

NOVEMBER 8, 2022

From sales to engineering, PR serves as a necessary link connecting a company’s work with the right audience for their product or service. Getting your company in front of the eyes and ears of your target audience has the power to create a greater demand and broader reach for your product or service.

Case Study 230

Case Study Engineering SEO Reputation 230

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.

Retail 170

Retail Brand Branding Privacy 170

Sword and the Script

NOVEMBER 23, 2021

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. A car dealership published an advertisement promoting several open sales positions. click image for higher resolution).

Leadership 150

Leadership B2B Study LinkedIn 150

Ethical Voices

MAY 18, 2023

The program included a keynote from Jonathan Schrag, the Deputy Climate Chief at the Office of Climate, Innovation and Resilience for the Commonwealth of Massachusetts, as well as the presentation of four academic research studies around the spread of climate misinformation. But the main focus of the event was the academic studies.

Ethics 80

Ethics Reddit Energy Advertising 80

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

PRSay

OCTOBER 4, 2021

15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications trends. Likewise, it’s important to educate organizations on the difference between earned media and advertising. Starting on Nov.

Media Relations 202

Media Relations Media Pitching Case Study 202

Communications Conversations

SEPTEMBER 14, 2022

Advertising photography – You know the shots. Yet, most of us realize this is not what most consumers want. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. This is just one study. Yet, brands continue to use it regularly in their social content.

Brand 215

Brand Branding Instagram Video 215

The Hoyt Organization

JANUARY 8, 2024

This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers. Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. Over half of Gen Z consumers are over the age of 18.

Consumer 90

Consumer Social Media Education Advertising 90

Sword and the Script

AUGUST 17, 2019

For B2B companies, earned media and branded content ranked the highest. How often should you publish on your company blog? The answer may well depend on how much traffic you want to glean: “With data showing that B2B companies that publish 16+ blog posts per month receive 3.5 Advertising is a distant third.

Study 61

Study Survey B2B Advertising 61

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust. PR is less expensive than advertising.

Advertising 62

Advertising Advertising Print Study 62

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

MARCH 11, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. The platform is now offering new advertising options, making it easier to reach specific customer segments.

Social Media 272

Social Media Trends Media Instagram 272

PRSay

AUGUST 25, 2020

Inequality anywhere is inequality everywhere,” said panelist Debbie Ebalobo, director of external and financial communications for the Coca-Cola Company. While there has been progress, companies need more LGBTQ leaders, she said. “I think there’s a big opportunity right now for LGBTQ inclusion,” he said.

Community 189

Community Brand Branding Advertising 189

Contently - Strategy

NOVEMBER 12, 2020

Along the way, I’ve probably consumed more pieces of branded content than anyone else. Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Content is the primary way that consumers have that crucial first impression with your brand.

Brand 145

Brand Branding Healthcare Enterprise 145

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. The percentage of change is notable too.

B2B 122

B2B Social Media Marketing Media 122

Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. According to the study: 90% are more likely to recommend that company to friends and family. 66% are more willing to share their data with a company they trust. 66% are more willing to share their data with a company they trust.

Brand 111

Brand Branding Survey Customer Service 111

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Advertising, for instance, can provide quick returns but these tend to evaporate once the campaign ends. Do traditional marketing methods work anymore?

B2B 77

B2B Trends Strategy Marketing 77

The Proactive Report

NOVEMBER 3, 2022

Marketing is the process of promoting, selling, and distributing a product or service, or the functions involved in moving goods from producer to consumer. If you were to send some promotional item, like a postcard, or an email, or put up a billboard, etc, that would fall under the umbrella of marketing or advertising. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

Buchanan PR

APRIL 12, 2023

We have all seen these terms tossed around about companies, in advertisements and throughout the media, but what do they really mean and why do they matter? Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals.

Publicity 79

Publicity Meeting Policies Employee 79

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with.

Publicity 163

Publicity Marketing Privacy Advertising 163

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Year of the employee.

Marketing 215

Marketing Content Marketing Social Media Employee 215

5W PR

AUGUST 13, 2021

Although it’s an intimidating role, and plenty of business owners, founders, and CEOs tend to shy away from the spotlight, becoming the face of their own businesses is something that can be beneficial for many companies across a number of industries. Nevertheless, becoming the face of a business still takes quite a bit of time and effort.

Case Study 88

Case Study Social Media Instagram Consumer 88

5W PR

MAY 3, 2021

This news comes amidst reports that 6% of marketers expected bigger 2021 advertising budgets. That data came from the 650 member plus trade association, Interactive Advertising Bureau (IAB), which surveyed an unidentified number of agencies and marketers in late November. What Else Increased? What’s Important Today.

Brand 88

Brand Branding Customer Service Consumer 88

5W PR

OCTOBER 20, 2020

Of those polled, 88% believed that today’s companies must lead with purpose and 91% said they must benefit all stakeholders and not just its owners. As if in reaction to earlier studies about younger generations and their interests, 95% of respondents agreed that leading with purpose will help employee recruitment and retention.

Brand 88

Brand Branding Survey Study 88

Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. Advertisers have pulled campaigns, either because businesses have themselves been impacted by the crisis, or they simply didn’t want their brand appearing alongside COVID-19 news.

Print 102

Print Newspapers Crisis Local 102