Agility PR Solutions

OCTOBER 30, 2022

Black consumers are more likely than their general market counterparts to have taken an action (positive or negative) as a result of a company’s alignment with sociopolitical issues, reveals a new report from Horowitz Research.

Consumer 78

Consumer Company Study Report 78

5W PR

DECEMBER 29, 2022

Changes in consumer behaviors and purchasing decisions are always happening, however, with the advancement in technology, and society in general, these changes are happening faster than ever, which has left companies feeling like they are desperately trying to play catch up. Data security.

Consumer 88

Consumer Privacy Data Study 88

5W PR

FEBRUARY 20, 2024

Consumers are no longer swayed by catchy jingles and flashy products. Companies must adapt and embrace sustainable brands and mission-driven branding. Consumers now make purchasing decisions based on a brand’s values and impact on the world. Authenticity Consumers are smart. Profit is no longer the primary focus.

Consumer 78

Consumer Brand Branding Ethics 78

PR Fuel

APRIL 21, 2024

A Nielsen study found that 59% of U.S. consumers preferred buying products from brands they’re more familiar with, even if they’re more. Read More The post How to Maximize Your Company’s Initial Credibility Through Press Releases appeared first on eReleases.

Company 52

Company How To Study Consumer 52

Institute for Public Relations

MAY 19, 2023

Morning Consult analyzed Gen Z’s habits as consumers and researched the generation’s spending habits, preferred brands, platforms, and forms of entertainment. A study of 2,205 U.S. 56% … Continue reading Majority of Gen Z Buys from Companies with Same Social Values → Key findings include: 1.)

Company 98

Company Consumer Study Brand 98

5W PR

OCTOBER 6, 2023

The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge. Tailored solutions Direct consumer input provides a clear roadmap for tailoring products to meet specific customer needs. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

PRSay

SEPTEMBER 19, 2022

Among business leaders, communications strategists and social impact/social justice experts, just one-third of survey respondents are satisfied with the actions companies and C-suite leaders are taking to address “environmental justice,” new research finds.

Company 144

Company Chemicals Public Affairs Survey 144

Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. Our customers can now measure content effectiveness across the entire consumer journey – from awareness and consideration, to purchase and revenue. AirPR Changes Company Name to “Onclusive”.

Analytics 284

Analytics Content Marketing Corporate Company 284

Agility PR Solutions

OCTOBER 31, 2021

New research from comms giant Ketchum exposes a reputational chasm between positive attitudes toward technology and a growing skepticism and increased scrutiny of technology companies’ business practices, from both enterprise purchasers and consumers.

Company 147

Company Enterprise Technology Reputation 147

Landis PR

NOVEMBER 26, 2022

Five Best Communications Practices for Your Tech Company. Utilizing these five best communications practices for your tech company can boost your sales and drive your brand awareness and credibility online. Leverage Customer Testimonials and Case Studies. A case study is an in-depth analysis of your products or services.

Company 98

Company Communications Case Study Engineering 98

Reputation Us

OCTOBER 6, 2019

Consumers trust banks/credit unions, private companies and health care providers most to handle personal information; Organizations face adverse consequences if a cyber incident is mishandled. The study, conducted in September 2019, surveyed 562 adults in Oregon. 64% – Credit Card Company. PORTLAND, Ore.,

Reputation 60

Reputation Study Corporate Consumer 60

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. Here’s a quick roundup summarizing those studies.

Study 165

Study Communications Survey Pitching 165

Agility PR Solutions

JUNE 24, 2020

Brands are striving to assess the consumer landscape sensitively and accurately, but with sentiment shifting quickly, it’s difficult to adapt new strategies on the fly. The study measures […]. The study measures […].

Measurement 150

Measurement Consumer Brand Branding 150

Agility PR Solutions

SEPTEMBER 16, 2020

Donnelley & Sons Company (RRD) compares pre- and intra-COVID-19 priorities for marketers and their approaches to developing effective campaigns. The post COVID’s impact on marketer perceptions of AI and consumer connections appeared first on Agility PR Solutions. New research from marketing and business communications firm R.R.

Consumer 147

Consumer Marketing Study Report 147

Contently - Strategy

AUGUST 18, 2021

The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content. These traits are particularly important when talking about investing strategies because companies can ensure their content stands out. It’s also much more trustworthy.

Study 128

Study Brand Branding B2B 128

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Companies prioritize empathy in COVID-19 communications. Another 20% emphasized that consumers were not alone in their predicament, emphasizing words like “together” and “community.” Crenshaw Communications is a New York PR and content agency specializing in public relations for high-growth technology companies.

Study 170

Study Brand Branding B2C 170

Agility PR Solutions

AUGUST 3, 2020

As brands and retailers stand on the cusp of more uncharted territory, new consumer trends are posing new challenges for marketers as nearly half (45 percent) of consumers polled in a new large-scale study from comms giant Ketchum say that as they continue to cope with the uncertainty of health risks, economic downturn and restrictions […].

Company 156

Company Brand Branding Retail 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

It can be challenging to address some of the highly sensitive issues in the media, but there is usually a way to do so that benefits the company and industry at large. In reality the privacy regulations are well-intended and will protect consumers. How are you getting consent from consumers? Privacy laws spook marketers.

Privacy 434

Privacy Case Study Policies Advertising 434

Agility PR Solutions

NOVEMBER 9, 2022

The post CMO Council study: Brands and retailers scrambling to meet demand for eCommerce delivery appeared first on Agility PR Solutions.

Retail 78

Retail Meeting Study Brand 78

Agility PR Solutions

MAY 19, 2019

Diversity and inclusion are among the top considerations for prospective company employees, and a growing component of consumer engagement as well. Here’s how one company does it. DiversityInc recently named Toyota Motor North America one of its Top 50 Companies for […].

Case Study 60

Case Study Study Company Employee 60

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Study 106

Case Study Study Video Writing 106

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 243

Consumer Brand Branding How To 243

Agility PR Solutions

JUNE 15, 2022

In a revitalized but increasingly skeptical marketplace, consumers are demanding that brands prioritize togetherness in what they say and do, or they will take their business elsewhere, according to a new research report from comms giant FleishmanHillard about companies’ role in fostering social cohesion.

Study 78

Study Report Consumer Company 78

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. Consumer Focused. Contextual Targeting.

Company 88

Company Strategy Publicity Advertising 88

NewsWhip

JUNE 2, 2020

CASE STUDY. Company Size. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors. The post Case Study Turbine Labs appeared first on Newswhip. How Turbine Labs uses NewsWhip to understand what the news is prior to it becoming an event.

Case Study 78

Case Study Study Viral Data 78

Agility PR Solutions

SEPTEMBER 19, 2021

According to firm’s new study, The Conscience of Corporations: Public […]. The post ESG is critical for today’s companies—but they need more guidance appeared first on Agility PR Solutions.

Company 78

Company Government Corporate Study 78

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Many publications and companies have their own podcasts, and there’s a show out there for basically any topic under the sun. Customer case studies sell benefits. The humble customer testimonial still works.

Case Study 390

Case Study B2B Study Interviews 390

PRSay

FEBRUARY 2, 2024

In fact, measurement vendors such as Onclusive can now follow consumers’ online footprints to show how an earned-media placement leads to sales — the platform’s technology showcases PR’s business impact through metrics such as potential customers, amplification and website traffic. CSR stresses quality over quantity. Short-form video reigns.

Trends 183

Trends B2C Video Measurement 183

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

ImPRessions - Crenshaw Communications

JULY 18, 2023

Dive into research and audience analysis Each holiday brings unique associations, cultural nuances, and evolving consumer preferences. Neglecting to study the target audience can result in misalignment with target demographics and ineffective messaging.

Examples 293

Examples Consumer Software Analysis 293

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. For PR teams, this means a whole new playground for getting the word out.

Mobile 334

Mobile Advertising Advertising Trends 334

Sword and the Script

SEPTEMBER 12, 2023

People saw how easy consumer technology was to use – the iPhone is the quintessential example – and wanted the same in technology designed for business. A study, published in March 2023, by the Winterberry Group supports this viewpoint. User experience (UX) gets a lot of attention in tech circles today, but it wasn’t always that way.

B2B 160

B2B Leadership Marketing Software 160

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends? 3: What content marketing tactics are they using?

B2C 194

B2C Content Marketing Study Trends 194

Reputation Us

MARCH 20, 2024

A 2023 survey from BrightLocal shows 76 percent of consumers regularly read online reviews when browsing for local businesses; 46 percent feel that online business reviews are as trustworthy as personal recommendations from friends or family.

Reputation 78

Reputation Journalism Financial Corporate 78

Cision

AUGUST 12, 2015

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. Here are five key takeaways from the study : 1. To find out more about what Cision discovered in the Travel Technology study, click here. What You Wear May Open Doors.

Travel 120

Travel Technology Consumer Hotels 120

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. What stands out is how poorly the “preventive-focused” companies fared in comparison to others. The HBS study looked at the big picture.

Comparison 296

Comparison Advertising Advertising Reputation 296