Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. Through targeted media outreach, publicists can position these experts to media covering industry trends, insight stories, and timely news topics.

Agency 52

Agency Local Newspapers Interviews 52

5W PR

DECEMBER 26, 2019

Even such things like location and business hours need to be correct and updated, when necessary to produce good results in local searches. COMMUNITY BUILDING. An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms.

Marketing 113

Marketing Instagram Media SEO 113

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” That depends on whether you are a local business or have clients and customers all over. Alignable has local groups you can connect with. Look for local groups on MeetUp.

Small Business 213

Small Business Fashion Groups Local 213

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. The virus has accelerated trends that were already underway not just in our industry but across every sector.

Crisis 151

Crisis Government Energy Community 151

PRSay

OCTOBER 17, 2022

itstrishthedish VOTE IN YOUR LOCAL ELECTIONS! On TikTok, there is a trend with this song about corn. I’m hoping that [our message] will resonate beyond Florida and our community here in Collier County. In 2021, we started noticing election misinformation starting to spiral out of control here in our local community.

Communications 185

Communications Video Social Media Facebook 185

Sword and the Script

APRIL 21, 2020

Public Relations Society of America: [link] Also, keep an eye out for listings and events from your local chapter. International Association of Business Communicators: [link] IABC also has local chapters ( like the Atlanta Chapter ) that may have additional local resources for job seekers or employers. AdAge: [link] 13.

Publicity 106

Publicity Communications Local Resources 106

Cision

JANUARY 13, 2017

Public Relations Company, Phil has served as the Public Relations Director for a myriad of companies, community initiatives and professional organizations. Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level.

Local 120

Local Radio Community Tools 120

Cision

DECEMBER 29, 2017

With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines.

Instagram 120

Instagram How To Guidelines Facebook 120

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. Financial Services Organizations Social Media Interview Key Points. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

Burrelles Fresh Ideas

JUNE 20, 2023

The power of partnering with influencers Influencers extend far beyond traditional advertising, as their followers actively seek their recommendations and trust their opinions. What are some hot summer trends in food and beverage influencers will be talking about? Another popular Instagram influencer is Kevin Curry.

Brand 40

Brand Branding Local Instagram 40

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. Can you tell us what types of stories, trends or issues are on your radar now? After a few years hiatus doing community PR, I entered technical publishing when I was out of a job for a few months.

Meeting 72

Meeting Automotive Engineering Journalism 72

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. Blending editorial and advertising. This is what the trend in content marketing is about.

Journalism 65

Journalism Brand Branding Advertising 65

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. The stability, credibility and widespread usage of newswire distribution networks are a primary reason why communications professionals view them as the backbone of the news dissemination process.

Financial 164

Financial Video Consumer Data 164

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

JANUARY 20, 2022

Second, social and online audio squares with what I believe will be a big trend in 2022: More niche communities. Your people who advertise FOR you! Locally, I’m a loyal listener of the Power Trip Morning Show. No brand is going to amass a huge following with a podcast or social audio. Think about radio talk shows.

Brand 113

Brand Branding LinkedIn Twitter 113

5W PR

APRIL 4, 2017

In small communities near a significant tourist attraction, there are built-in approaches that can be shared on websites and social media. Whatever is special about your place should be key to all your advertisements and PR, setting you apart from the rest. It could also be a four-star Michelin rated restaurant on the premises.

Hotels 74

Hotels Local Travel Social Media 74

PR Fuel

FEBRUARY 24, 2021

A press release for a nationwide publication should not look the same as one for a local publication. Take into account the local population and their demographics. No one likes to read boring press releases, and everyone wants to know how the news or information will relate to them and their communities. The Introduction.

How To 60

How To Writing Local Trends 60

5W PR

MARCH 27, 2017

The recent expansion of social media has made advertisements, notifications, and marketing more accessible than ever. It is important to organize PR and inform the community of recent developments. It is necessary to use mass communication to reach all of the population. Social Media. Size of demographic. Reputation.

Consumer 102

Consumer Reputation System Community 102

5W PR

DECEMBER 5, 2018

However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform. For executives, social media is a crucial resource because it helps them to make choices based on things like social proof and local endorsements.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Communications Conversations

NOVEMBER 16, 2018

New ideas for how I can be an active member of our local digital/comms community. How could I best use my time, in 2019, to be a better member of our local community, drive awareness for my business and drum up new business in the process. Idea #1: Talking Points Trend Report. It’s a ton of fun.

Case Study 68

Case Study Trends Social Media Study 68

Communications Conversations

OCTOBER 2, 2019

Fact is, more companies are globbing on to this trend–and, for good reason. Yet others showcase the new Home Depot advertising campaign. For an example of what I’m talking about, take a peek at a post by local recruiter and long-time community builder, Lars Leafblad: Lars is hitting on exactly what I’m talking about.

Employee 74

Employee Brand Branding LinkedIn 74

Burrelles Fresh Ideas

MAY 23, 2023

Summer travel trends we’re seeing Increased demand for sustainable travel : As environmental concerns continue to rise, travelers are becoming more conscious of their carbon footprint and looking for sustainable travel options. This trend is expected to continue, with more solo travel options and accommodations catering to the solo traveler.

Travel 40

Travel Tourism Airlines Hotels 40

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

Offleash

APRIL 29, 2020

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. This Medium post has more information on the open source project and how to get involved.

Healthcare 52

Healthcare Small Business Resources Data 52

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. It was no official confirmation, but the impact of the update was felt across the SEO community. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

MaccaPR

OCTOBER 2, 2017

Just like no marketer today should consider using images of fried chicken and watermelon in ads to appeal to African-Americans (Editor’s Note: See this Grapevine article on stereotype-filled advertising). It’s worth noting, however, that 2/3 of the Latin community in America is from Mexico, so in some ways, the U.S.

Insurance 74

Insurance Insurance Interviews Marketing 74

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. DePaul University College of Communications, 2011 – 2022.

Education 107

Education Course Nonprofit Resources 107

Presspage

MARCH 13, 2018

. “One thing that brand managers can do to combat decreased reach is to make content customer focused rather than having content that is always self-promoting,” says Cassie Gonzalez, community manager and marketing coordinator for OnePitch. Brand advocacy is one of the best methods of social media marketing.

Facebook 113

Facebook Social Media Analytics Blogging 113

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? I’ve had tons of local outreach through Twitter lately too. What are hits and misses you’ve experienced with PR and advertising professionals? She dishes and we serve the following advice for PR professionals.

Pitching 120

Pitching Instagram Viral YouTube 120

Journalistics

APRIL 17, 2013

When we talk about content marketing trends and brands AS media today, that’s what we’re talking about. Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. Think Local. How many of you have seen your community newspaper fold in recent years?

Brand 52

Brand Branding Media Local 52

Sword and the Script

APRIL 5, 2016

The business development manager that shows up at a local chamber of commerce happy hour and collects a fistful of business cards – only to then send each contact three sales emails, a LinkedIn invitation and a couple of direct messages on Twitter – can be found sipping in solitude at the next event. Rent Media for Owned Media Purposes.

Mobile 60

Mobile Survey Marketing B2B 60

Sword and the Script

JUNE 18, 2019

[Note: “warfighter” is DoD parlance for communicating how strategy, policy and programs affect those in the field implementing that idea.]. 64) “I do strategic communications for college sports, including the research needed to inform our efforts and the TV ads that help educate people about what we care about.”. 115) “Advertising.”.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. RW: I work with Family & Community Somerset County (FCSSC) and it has opened my eyes to the need for care in our community.

Media Relations 69

Media Relations Media Insurance Insurance 69

5W PR

SEPTEMBER 11, 2019

Many PR students minor in related fields like marketing or advertising. Some PR folks who work for companies also volunteer to do similar work at a small, local nonprofit. At Texas Tech University, it’s nearly $18,0000 and as high as $35,000 at the University of Texas at Austin. What About My Minor.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Its UK office announced that it’s starting to cover more local news. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media.

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Trends in digital news.

Consumer 78

Consumer Measurement Local Data 78