Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 124

Privacy Google Advertising Advertising 124

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides. This is where influencer marketing plays a pivotal role in the industry.

Retail 62

Retail Marketing Advertising Advertising 62

PRSay

APRIL 19, 2016

Bonnie Harris is delivering her luncheon keynote , “Behavior Is the New Black: Why Communicators Are Dumping Demographics in Favor of Influencing Audience Behavior” on Tuesday, May 24. Consciously creating strong, linked tactics can infuse any communications campaign with some IMC flavor. Register by April 22 and save $100. .

Communications 79

Communications Pinterest Reddit Radio 79

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Earned Media.

Data 157

Data Data-Driven PR System Analytics 157

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I was destined to work in the field of communications.

Pitching 228

Pitching Agency Social Media Creativity 228

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. The story was presented as a Lord of the Rings-style adventure, in which a plucky band of adventurers fought dragons like technophobia on the way to the promised land of integrated communications. Vice President, Marketing Technology.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. Tapping into creative communities is a great way to draw out your own creative PR thinking.

Creativity 150

Creativity Web Social Media Data 150

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? As well, it synthesizes a host of ideas.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. What impact does this have on communication professionals? Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template.

Trends 120

Trends Mobile Media Print 120

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Is the content high enough quality that it gets people to take the actions we want them to take, whether it’s sharing content socially, communicating and engaging with us, or converting as a lead. Lots and lots of content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Cision

OCTOBER 19, 2015

As the technology has advanced, the role that we all play has also advanced.”. PR professionals are no longer solely responsible for communication. Take the topic and repurpose it by creating “cobblestones” like blog posts, videos, infographics and more, which all lead to the main, big piece of content. ” Heather Whaling.

Infographics 120

Infographics SEO Engineering Strategy 120

5W PR

DECEMBER 7, 2019

For example, recent research from The Harris Poll shows that 60 percent of consumers think the words “handmade” or “handcrafted” communicate that a product is high quality. Using cutting-edge technology, Japanese whisky producer Suntory developed several highly detailed ice cube sculptures.

Brand 78

Brand Branding Creativity Consumer 78

Cision

APRIL 20, 2015

We use a wide range of content and activities to communicate our messages and reach our target audiences. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. Digital technology and the cloud have caused content and data to explode.

Media 120

Media Content Marketing Infographics Fashion 120

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Using a variety of tools like Ghostery and BuiltWith, I took a look at the advertising and analytics tools these companies use on their sites. Derek Lyons. Vice President.

B2B 60

B2B Marketing Construction Analytics 60

Waxing UnLyrical

AUGUST 15, 2019

The Stories feature implemented by social networks like Facebook, Snapchat, and Instagram represents a great communication channel for businesses, particularly suited to those which already post high-quality images and videos across their social media channels. Infographic via 99firms.com. Bottom Line.

Instagram 63

Instagram Marketing Viral Airlines 63

Shift Communications

MARCH 5, 2015

It is projected that over the next few months, Google will continue to improve its technology to fully build out Streams and Photos as separate entities. As a company that puts so much of its business focus behind advertising, Google had to do something to match Facebook’s now exploding database of user information. Tori Sabourin.

Google 60

Google Infographics Advertising Advertising 60

Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. When was the last time that you created an infographic? Vice President, Marketing Technology. What are our alternatives? Social media.

Facebook 116

Facebook Video Brand Branding 116

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. What can PR do about it? Study the media.

Survey 78

Survey Media Relations Report Media 78

Solo PR Pro

OCTOBER 24, 2017

Technology, social media, and search are just a few of the things that continue to shift how public relations, marketing and communication professionals practice. They’ve discovered that social technology and the new cultural norm of user behavior exposes strategy strengths as well as breakdowns. Let us from you in the comments!

Marketing 40

Marketing Measurement Infographics Technology 40

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Ted Coiné – @tedcoine.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. I spent the first 3.5 Amanda Grinavich.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. We recommend that our clients advertise on at least one of their social channels to their target market.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. For agency people, when asked about their three top sources for social media education, expert blogs are also the most popular, at 76%. Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value.

Marketing 78

Marketing Publicity Survey Study 78

Shift Communications

DECEMBER 10, 2015

Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images. Don’t be dissuaded by these feelings – as a communications professional, you know more than you think about design. Think of these images as more similar to in-depth types of writing. Savannah Whitman.

Infographics 60

Infographics Tools Guidelines Writing 60

Shift Communications

JUNE 6, 2016

The way is paid media: digital advertising. Advertising and public relations share a common goal: more attention. Forward-thinking public relations professionals know that advertising and public relations together often generate greater impact than each channel separately. Vice President, Marketing Technology.

Advertising 60

Advertising Advertising Publicity Infographics 60

Beyond PR

JANUARY 30, 2018

However, developments in new technology are leveling the playing field, and fast. This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Moving Beyond The Limitations of Traditional PR Metrics.

Measurement 75

Measurement How To B2C Infographics 75

Sword and the Script

JUNE 12, 2018

There are a lot of technology vendors out there pitching better collaboration. wrote Siftrock in a press release about being included as one of the nearly 7,000 other logos on the marketing technology landscape infographic. The Denny’s stunt was the brainchild of an advertiser and not a PR pro. This is a press release.

Creativity 61

Creativity Infographics B2B Corporate 61

Cision

NOVEMBER 27, 2015

While this may have fallen under the marketing team more so than a communications team in the past, the landscape of PR and marketing is evolving and becoming more interdependent and data-driven. Run pilot campaigns on a variety of advertising channels like Google, LinkedIn and Twitter. requests for information or quotes) on the site.

Strategy 120

Strategy How To Data Infographics 120

Frederik Vincx

DECEMBER 11, 2015

The goal is to make your team adaptable for increasingly fast changing communication requirements. Invest in automation and technology. A large part of your audience communicates via this medium. All communication teams are striving for the attention of the fickle consumer. The result? Choose workflow experiments.

How To 60

How To Software System Employee 60

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. And, we’ve certainly seen through the pandemic that communications are a really central core to that, to ensuring that life-changing healthcare gets to people when they need it the most, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Watch webinar. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Shift Communications

FEBRUARY 23, 2015

Shel Israel followed up in our discussion last week about the automation (or lack thereof) of persuasion technologies and public relations by asking: Since you are in the business of building trust for clients, why are so many PR people not trusted by the media? Vice President, Marketing Technology. Relationships don’t scale.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

PR Fuel

OCTOBER 16, 2018

While it’s vital to keep up with the times, don’t allow yourself to be overly distracted by any practice that is not backed up by common sense communication principles. As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories.

Web 40

Web Pitching Local Report 40

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. It was a communication revolution. By 1980 it was dead easy,” said Phillips.

Media Relations 115

Media Relations Media Print Newspapers 115