Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides. This is where influencer marketing plays a pivotal role in the industry.

Retail 62

Retail Marketing Advertising Advertising 62

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. These emerging technologies can offer immersive and innovative experiences for your audience.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

Creativity 78

Creativity Study Survey Advertising 78

Sword and the Script

SEPTEMBER 10, 2020

According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Spiceworks was acquired by Ziff Davis, a publisher of technology publications including Mashable, PC Magazine, MarTech Advisor and HR Technologist.

B2B 114

B2B Consumer Marketing Survey 114

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Earned Media.

Data 157

Data Data-Driven PR System Analytics 157

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. Creative PR 2.0

Creativity 150

Creativity Web Social Media Data 150

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. Vice President, Marketing Technology. Advertising Content Marketing Marketing Press Release Public Relations' If you need an acid test for compelling content, show it to a literate child at bedtime. Christopher S.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. Native Advertising. This explains why almost half (48.9

Trends 120

Trends Mobile Media Print 120

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. Creative Media Kit Ideas. Formatting for media kits varies from company to company.

How To 176

How To Media Guidelines Pitching 176

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Influencers can also help brands create more engaging content that resonates with their audience 2.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

APRIL 7, 2017

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Vice President, Marketing Technology. Advertising Content Marketing Marketing Public Relations' Earlier this year, Mark Schaefer proposed the idea of what he calls content shock. Put simply, everyone is creating content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Cision

OCTOBER 19, 2015

As the technology has advanced, the role that we all play has also advanced.”. Take the topic and repurpose it by creating “cobblestones” like blog posts, videos, infographics and more, which all lead to the main, big piece of content. Don’t just advertise anymore; instead, be honest. Check out our “PR Starter Kit!”

Infographics 120

Infographics SEO Engineering Strategy 120

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. The former applies to influencer relations, native advertising, and product placements. Digital technology and the cloud have caused content and data to explode.

Media 120

Media Content Marketing Infographics Fashion 120

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. Infographics. There are many ways to distribute and amplify your content: Social advertising. Believe me, there is a lot to learn.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. Infographics. There are many ways to distribute and amplify your content: Social advertising. Believe me, there is a lot to learn.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. Infographics. There are many ways to distribute and amplify your content: Social advertising. Believe me, there is a lot to learn.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Using a variety of tools like Ghostery and BuiltWith, I took a look at the advertising and analytics tools these companies use on their sites.

B2B 60

B2B Marketing Construction Analytics 60

5W PR

DECEMBER 7, 2019

5W Public Relations , an top 20 US PR agency whose clients include Three Olives, 1800 Tequila and Maestro Doebel, has prepared the infographic below to offer insight on buzzwords used in the spirits industry and their impact on consumers. Great Alcohol PR Campaigns. Suntory’s Complex Ice Sculptures.

Brand 78

Brand Branding Creativity Consumer 78

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. Pricing: Although not published, the tool used to be advertised at $9,000/mo.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. Pricing: Although not published, the tool used to be advertised at $9,000/mo.

Digital PR 62

Digital PR Tools Google Pitching 62

Contently - Strategy

SEPTEMBER 21, 2018

Content marketing isn’t just a constant stream of advertisements. Visual assets like infographics are more expensive.) According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. Using too many tools. Clearly, choice is not an issue.

Content Marketing 111

Content Marketing Print Analysis Data 111

Waxing UnLyrical

AUGUST 15, 2019

A total of 1 million advertisers currently leverage sponsored Instagram Stories for further brand enhancement. At this time, most marketing-related Stories focus on fitness, fashion, retail, technology, airlines, automobiles, travel, food and drinks. Infographic via 99firms.com. Bottom Line. Image: NeONBRAND via Unsplash, CC0.

Instagram 63

Instagram Marketing Viral Airlines 63

Shift Communications

MARCH 5, 2015

It is projected that over the next few months, Google will continue to improve its technology to fully build out Streams and Photos as separate entities. As a company that puts so much of its business focus behind advertising, Google had to do something to match Facebook’s now exploding database of user information.

Google 60

Google Infographics Advertising Advertising 60

Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”.

Survey 77

Survey Media Relations Report Media 77

Solo PR Pro

OCTOBER 24, 2017

Technology, social media, and search are just a few of the things that continue to shift how public relations, marketing and communication professionals practice. They’ve discovered that social technology and the new cultural norm of user behavior exposes strategy strengths as well as breakdowns. Infographic via Villanova University.

Marketing 40

Marketing Measurement Infographics Technology 40

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. You may not be responsible for advertising or other marketing initiatives, but you can synchronize them with your own tactics to break down those silos, and boost your communications results now.

Communications 79

Communications Pinterest Reddit Radio 79

Shift Communications

JANUARY 16, 2018

My name is Christopher Penn, vice president of marketing technology here at SHIFT Communications and today we’re talking about marketing life after Facebook. When was the last time that you created an infographic? Vice President, Marketing Technology. Machine-Generated Transcript. [00:00:01] What should you do about it?

Facebook 116

Facebook Video Brand Branding 116

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. I spent the first 3.5

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Ted Coiné – @tedcoine. CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. We recommend that our clients advertise on at least one of their social channels to their target market.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance. 10) Create an infographic based on key points.

B2B 60

B2B Infographics Interviews eBook 60

Stuart Bruce

SEPTEMBER 14, 2015

When asked which three things they need more education in, the biggest percentage of in-house comms people need more education/insight around blogger outreach (36%), while need for professional development around online advertising and PPC has grown by the most (7%) to (20% Vs. 13%). Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Advertising is a distant third. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. 19) The market size for PR tech and martech.

Marketing 78

Marketing Publicity Survey Study 78