PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. Ultimately, such questions will inspire and uncover new details in the brand experience. What good is the brand doing for the world? Stay in shape.

Exercises 101

Exercises Creativity Radio Resources 101

Prohibition

JULY 7, 2022

Social media has evolved yet again throughout June, with changes and new test features being introduced across multiple platforms – giving social media marketers more trends to keep an eye on. It will be interesting to see how this impacts post engagement and brand/influencer relations over the coming months.

Instagram 118

Instagram Video Twitter Facebook 118

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Smart public relations can help put a new brand on the map or burnish the image of an older one. So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. Bulletin experiential retail stores for women.

Brand 136

Brand Branding Retail Comparison 136

Stephen Waddington

JANUARY 12, 2022

The annual report by Nic Newman, Senior Research Associate, Reuters Institute, is based on the view of 250 leaders in the news industry from 52 markets. News media has leaked advertising revenue to digital platforms, notably Google and Facebook, over the past decade. It’s a must read for anyone working in the media.

Report 122

Report Media Journalism Privacy 122

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. If you’re launching a new product or service, it therefore makes sense to include blogger outreach in the marketing mix. If your product falls into a niche, blogs are a terrific way to get the word out to your target market.

Media Relations 232

Media Relations Marketing Media Fashion 232

Burrelles Fresh Ideas

JANUARY 16, 2024

Think of the brands you deal with daily. People are more likely to trust and connect with a brand or organization that is genuine and transparent in its communication. When brands and individuals communicate openly, honestly, and transparently, they build a foundation of trust that withstands challenges and crises.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Creativity helps express company values in a distinct brand voice. Creative PR facilitates the identification and amplification of a company’s differentiating brand voice.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

SEPTEMBER 25, 2018

If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Marketers said their budgets grew 7.5% of company revenues.

Survey 87

Survey Marketing Exercises Study 87

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. This is instructive for one big reason: the brand isn’t the hero, the little boy (or perhaps arguably his father) is the hero. Give our services a try. Talk to Us!

Brand 70

Brand Branding B2B Exercises 70

Burrelles Fresh Ideas

JUNE 20, 2023

Influencer partnerships have become a powerful marketing strategy for businesses, particularly in the food and beverage industry. With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence.

Brand 40

Brand Branding Local Instagram 40

Deirdre Breakenridge

SEPTEMBER 6, 2016

I remember thinking how wonderful it would be if there was a book that provided not only additional resources on how we can create assignments, exercises, or exercises, but really showed you what you need to know to teach social media. This class is unlike others in PR, Marketing, and even Advertising classes.

Social Media 150

Social Media Exercises Media Resources 150

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. It’s best to begin by looking at the big picture to see where PR fits in the overall marketing scheme of things and then take a look at the following steps to help put together a successful 2018 PR plan. Talk through these goals first.

Exercises 136

Exercises Comparison Internal International 136

Polaris

JANUARY 2, 2015

It’s definitely a useful exercise to discover what’s working (and what isn’t). Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

Reputation 94

Reputation Measurement Brand Branding 94

Mindful Marketing

AUGUST 15, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Have you ever felt self-conscious about your weight? Marketers increasingly seek to affirm all physiques but is their support of body positivity delivering an unhealthy message? to 42.4%.

Pinterest 99

Pinterest Advertising Advertising Exercises 99

Mindful Marketing

MARCH 27, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When people mention products they see advertised all the time, “insurance” is often top-of-list. NJM only markets its products in New Jersey and five nearby states.

Insurance 75

Insurance Insurance Television Exercises 75

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Ideally, everyone in an agency would clamor for the opportunity to write, and agency leaders would create an inclusive approach, offering teaching and exercises to bring writing quality up a level or two. But PR is not a substitute for advertising. Innovative ways to work with ad, marketing, and SEO partners.

SEO 200

SEO Pitching Agency Exercises 200

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. It also make sense if you think about how many brands are now much more actively using LinkedIn as a marketing and Employer Brand tool. That simply wasn’t the case 18+ months ago.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? Today he’s on his own. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint.

Crisis 151

Crisis Government Energy Community 151

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. Chris welcome to the Earned Media Rising podcast.

Media 202

Media Storytelling Technology Data 202

Doctor Spin

MAY 30, 2023

His innovative marketing techniques and relentless pursuit of the extraordinary laid the groundwork for many modern public relations strategies. Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage.

Publicity 52

Publicity eBook Ethics Resources 52

Reputation Us

MARCH 4, 2019

We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition. In this type of market environment, cultivating a “quiet” approach may seem counterintuitive.

Reputation 79

Reputation Employee Case Study Survey 79

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism.

Survey 102

Survey Report Media B2B 102

Solo PR Pro

JANUARY 14, 2020

3) If you're brand new, consider volunteering at a nonprofit to expand your contacts and build a resume. – Jerica Glasper , Marketing and PR Expert. These clients include former colleagues who are now at companies where they serve as PR director or marketing director (or other titles). Make marketing a DAILY activity.

Insurance 110

Insurance Insurance Banking Groups 110

Reputation Us

MARCH 4, 2019

We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition. In this type of market environment, cultivating a “quiet” approach may seem counterintuitive.

Reputation 60

Reputation Employee Case Study Survey 60

Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter. Their market dominance has led to media becoming weaponised.

Social Media 73

Social Media Print Study Advertising 73

David PR Group

OCTOBER 26, 2014

The organization has taken a hard line against advertising — it even has a manifesto. (By A desire for a more pure space, design, aesthetics, simplicity, privacy, a lack of advertising and data sales, trust — there’s all sorts of reasons, and they’re a little different for everyone. Or is it a brand-new model? Todd Berger.

Privacy 69

Privacy Facebook Advertising Advertising 69

Karen Freberg

OCTOBER 9, 2017

We are seeing Instagram become the go-to platform for brands, individuals, and even social media professors. One exercise to have students work on is to have them research associated apps, tools, and resources that could be used for Instagram Stories, and present them to the class. Storyboard proposals for Instagram Stories.

Instagram 40

Instagram Social Media Media Exercises 40

PR 20/20

JULY 6, 2020

And we’re constantly learning and evolving when it comes to the ever-changing world of business and marketing. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). A practicum exercise to put what we’ve learned into actionable recommendations for the agency.

Training 72

Training How To Course Software 72

Karen Freberg

NOVEMBER 1, 2017

First, I felt the class I was teaching was already pretty advanced with expectations for students to get real world experiences working with clients, getting certified in Hootsuite, and working on establishing their personal brand. However, I am always up for a challenge and I said – bring it on!

Social Media 40

Social Media Media Exercises Education 40

Waxing UnLyrical

DECEMBER 14, 2016

Now consider this exercise in the real-time social media scenario. Compare the impact of something newsy/exciting said once (through your official brand accounts or a news agency) and something said a 100 or 1000 times (through your employees accounts). Source: Nielsen Global Trust in Advertising Survey. The key is measurement.

Employee 40

Employee Measurement Social Media Product Launch 40

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Can public relations help consumers fall in love with a brand? There are specific steps marketers must take to achieve full customer engagement. With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands.

Consumer 168

Consumer Brand Branding How To 168

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. There is a view that proper branding mixed with good PR can result in both higher sales and customer loyalty for a product or service.

Brand 109

Brand Branding Publicity Consumer 109