AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”
Onclusive
APRIL 9, 2019
Measuring Reader Engagement and Brand Impact. The addition of Ozmotik will provide communications teams with two important new metrics: Reader Engagement which measures if earned media is actually being read and how much of the content is being consumed; and Brand Impact which measures the influence that content is having on its readers.
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