Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

Rock the Status Quo

JANUARY 1, 2015

I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. It might even transform those product review queens into unshakable, unstoppable brand ambassadors. Five Product Review Brand Ambassador Do’s & Don’ts 1.

Brand 100

Brand Branding YouTube Social Media 100

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Congratulations on publishing your first book: Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand!

Retail 225

Retail Consumer Brand Branding 225

ImPRessions - Crenshaw Communications

MAY 29, 2020

COVID-19 instantly upended the way brands communicate with customers. Some channels were simply wiped out – pity the luxury brand that had signed multimillion-dollar agreements for airport screens, for example. How are brands communicating with consumers during the COVID-19 pandemic? What all marketers can learn.

Marketing 156

Marketing B2C Retail Print 156

Deirdre Breakenridge

NOVEMBER 11, 2019

The medium offers a chance for your business to tell your customers how to engage with content, build your brand and tell stories. Trader Joe’s podcast, Inside Trader Joe’s , is fun and is filled with puns, which is perfectly aligned with its reputation. Clothing retailer Rebecca Minkoff hosts a popular podcast called Superwomen.

Community 206

Community Nonprofit Conference Social Media 206

5W PR

DECEMBER 5, 2018

Today, merchants selling everything from mattresses to pet foods have seen that it’s more effective to speak to their customers directly, than to attempt to sell through major retailers in the modern age. Often, it’s difficult to deliver a specific experience to a customer who is shopping with multiple brands at once.

Consumer 74

Consumer Publicity Marketing How To 74

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Public relations isn’t just for publicity, awareness, and reputation management. A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. Here are some things to consider when planning your next campaign. Earned media boosts SEO.

SEO 125

SEO Case Study Conference Retail 125

5W PR

JUNE 27, 2017

Influencers have been a part of the marketing and branding game for decades, but in the past the powerful influencers almost always attained celebrity status in some form such as sports stars, models, or well-known actors. You might think that the big names would be where brands look to garner praise. That’s not the case now.

Social Media 95

Social Media Publicity Media Retail 95

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. In order to even have a business, you need to build a brand with a strong image. You might be thinking, “but I’m in _ field, PR doesn’t fit here.”

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. In order to even have a business, you need to build a brand with a strong image. You might be thinking, “but I’m in _ field, PR doesn’t fit here.”

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. In order to even have a business, you need to build a brand with a strong image. You might be thinking, “but I’m in _ field, PR doesn’t fit here.”

Industry 52

Industry Real Estate Healthcare Tourism 52

Mindful Marketing

JUNE 5, 2021

Häagen-Dazs has a history of authenticity, but the firm’s current ad campaign, which highlights people of color sharing what luxury means to them , comes across as artificial compared to the company’s own past social responsibility and branding, as well as to other organizations’ diversity initiatives.

Consumer 65

Consumer Retail Community Company 65

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”.

Fashion 75

Fashion Telecommunications Crisis Training 75

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

Doctor Spin

APRIL 17, 2023

Zappos, an online shoe and clothing retailer, is famous for its customer service. The Container Store —The Container Store is a retail store that specialises in storage and organisation products. This policy encourages customers to try products without fear of commitment and builds trust with the brand. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

JUNE 4, 2014

Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Retail companies the world over are taking to holistic commerce and everything it brings to the table. Holistic media and commerce.

Mobile 101

Mobile Community System Social Media 101

David PR Group

OCTOBER 26, 2014

Budnitz, who also sells titanium “city” bikes that can retail for more than $8,000, and Berger are two of the founders of a new social network called Ello. The organization has taken a hard line against advertising — it even has a manifesto. (By Or is it a brand-new model? Still others just find Facebook overly commercialized.

Privacy 69

Privacy Facebook Advertising Advertising 69

PR Breakfast Club

MAY 12, 2014

The Federal Alcohol Administration Act strictly prohibits misleading health-related claims on alcohol labels and advertisements. According to the spirits lobby DISCUS , “Beverage alcohol advertising and marketing materials should not contain any curative or therapeutic claim except as permitted by law.”

Chemicals 50

Chemicals Pitching Study Journalism 50

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. As an example. Stick around with us for part two.

Media 202

Media Storytelling Technology Data 202

Mindful Marketing

DECEMBER 4, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing With the holiday shopping season in full swing, many consumers are unaware of two titan retailers’ battle over a billboard, the results of which could impact how and where shoppers buy gifts for years to come.

Retail 71

Retail Advertising Advertising Consumer 71

Beyond PR

MARCH 20, 2018

Brands are latching onto these retargeting tactics because they provide a great opportunity to give users exactly what they’re looking for. This tactic can be convenient for brands, but the Big Brother-esque feelings these ads produce can be unsettling for those targeted. For today’s consumer, quite possibly.

Privacy 69

Privacy Brand Branding Instagram 69

Communications Conversations

FEBRUARY 10, 2015

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. That is, the brand that companies create to drive value, revenue and reputation. However, we don’t talk nearly as much about “employer brands.”

Social Media 60

Social Media Brand Branding Media 60

Mark My Words

OCTOBER 25, 2021

BrewDog, the self-styled punk brewer, displayed some softer edges this week after finding itself on the wrong side of an Advertising Standards Authority (ASA) ruling. The retailer itself is playing it with a straight bat, saying the ad “simply shows a young boy getting carried away with his dramatic performance”.

Strategy 60

Strategy Marketing Insurance Insurance 60

ImPRessions - Crenshaw Communications

MARCH 28, 2017

The ideal organizational objectives have a measure of impact already attached, and it can serve both parties if a goal is “20% increase in brand awareness” while calling out three distinct ways to measure it, as opposed to the more general “increase brand awareness.” ” Course-correct where needed.

Measurement 120

Measurement Study Data Agency 120

PR Conversations

APRIL 8, 2015

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. McCargo, president of H.V.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. McCargo, president of H.V.

Retail 40

Retail Radio Advertising Advertising 40

Waxing UnLyrical

JUNE 25, 2014

For the most part, brands use it well. Hashtags that encourage consumers to “tell us why you love [brand]” have a tendency to backfire, as there will inevitably be people out there who don’t like your brand and will relish the opportunity to hijack your hashtag. Guest Post by Josh Lyon. Know who you are.

Social Media 83

Social Media Media Viral Tools 83

Sword and the Script

SEPTEMBER 23, 2014

Create an advertisement that you are 100% certain most people will find hideously offensive; where possible, be slightly prejudice, sexist, or distort a historical tragedy for capital gain. It’s become a favorite tactic of some apparel brands. It seems a momentary stain on the brand is just what’s in order for that refresh.

Company 110

Company Apparel Airlines Crisis Communications 110

Waxing UnLyrical

MAY 31, 2018

You can decide whether to share this type of content on your personal pages, but don’t take the risk when posting for a brand or client. You’ll know you have rights in the material you’re using, and people will feel closer to your brand because they’re seeing the authentic you! We know memes and gifs are cool. It’s just not worth it!

Creativity 71

Creativity Video Interviews Blogging 71

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. July is Global Affairs Month at PRSA.

Local 133

Local Crisis Management Internal International 133

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Will new customers be attracted to the brand? When J&J joined other companies in pulling advertising from Laura Ingraham’s show to protest her criticism of Parkland shooting survivor David Hogg, there was pushback. If your company speaks out, will most be pleased and embrace your message? Walk the PR talk.

Corporate 213

Corporate Ethics Apparel Journalism 213

Flatiron Communications

FEBRUARY 2, 2019

_Amazon is an advertising company. _Amazon is a retailer. What are they and why can they be more cost-effective for brands seeking consumer engagement? _. _. Q24) Which corporate executive suffered the greatest loss in reputation in 2018? Q8) What is ROKU and why all the buzz? __. __. Q10) True or False? Mark Zuckerberg.

Media 41

Media Public Affairs Journalism Retail 41

Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

The brands must be careful about massive advertising campaigns during the highly sensitive Christmas and New Year holidays. However, marketing miscalculations and consumers' specific views of the world can cause reputational scandals even where they shouldn't have happened. The video caused the company's shares to fall by 9%.

Reputation 52

Reputation Advertising Advertising Crisis 52

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

It’s time for the business community as a group and individual businesses as brands, to help us heal the divide. But it’s now America’s reputation that’s on the line, and the right messaging isn’t enough. Most have huge advertising and marketing clout. After all, we are all about credibility.

Corporate 338

Corporate Policies Groups Public Affairs 338

MaccaPR

AUGUST 8, 2018

billion Papa John’s – a company whose logo featured Schnatter’s face , rather than a mouth-watering pizza, as its core brand image – used an ugly racial slur during a training call with its agency Laundry Service last May. 2 - Many Founders/Spokespeople Are Too Fallibly Human To Be The Essence of Your Brand.

Crisis 63

Crisis Marketing Training Employee 63