Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Not bad for promoting a webinar that covers complex marketing issues.

Advertising 110

Advertising Advertising Real Estate Travel 110

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great. Your audience should always be at the center of all of your marketing strategies and tactics.

B2B 174

B2B Company Marketing SEO 174

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content. Facebook makes money by selling advertising.

Advertising 120

Advertising Advertising Facebook B2C 120

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Social media professionals agree. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. Here’s how it typically works….

Marketing 170

Marketing Measurement Trends B2B 170

PRSay

DECEMBER 28, 2021

The idea of using email marketing to further your company’s goals sounds simple enough. Most believe the success of their email marketing campaign depends on compelling copy and a clean visual presentation. What strategy will work best for your brand? In theory, an automated email marketing campaign sounds great.

Marketing 210

Marketing Apparel Data Software 210

Flack's Revenge

DECEMBER 11, 2018

Are the social media waters still safe for marketing? This is because social media is a channel and just one of many in the marketing mix. Too many brands still operate in output-only mode and then wonder why no one has noticed. Marketing has evolved and will continue to evolved so social media will be one part of the mix.

Social Media 149

Social Media Marketing Media Facebook 149

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

I recall sitting in the weekly meeting at my first marketing internship. If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . And in a way, I was. Is Connected TV (CTV) ATV?

Privacy 182

Privacy Advertising Advertising Google 182

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. Drew Neisser, Founder & CEO of Renegade. Absolutely. Yes and no.

Social Media 149

Social Media Marketing Media B2B 149

Shift Communications

MAY 10, 2022

By Lisa Zanchi, Director, Digital Marketing. Brands today are built on social, but social media marketing has never been more cut-throat. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. TikTok marketing strategy. YouTube digital marketing.

Pinterest 78

Pinterest YouTube Social Media Trends 78

ReimaginePR

JULY 25, 2018

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. Unfamiliar? There’s an extensive science behind it.

SEO 211

SEO Tools Engineering Google 211

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For PR and marketing folks, it’s a key part of business communications. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Creating a channel and producing relevant content for a brand are just the start. What about B2B marketers?

Social Media 272

Social Media Trends Media Instagram 272

Sword and the Script

SEPTEMBER 26, 2017

In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. If you decide to use video in your marketing, do it because you’ve tested it at your organization, you are repurposing it across many channels, and most important of all, it produces results for you.

Social Media 116

Social Media Brand Branding Media 116

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

An expo with a thousand exhibitors and a conference with 18 stages, it doesn’t get much bigger and flashier than the annual marketing, technology, creative and media industries behemoth. Advertising Week NY, September 23-26, New York. ANA Masters of Marketing, October 2-5, Orlando. Web Summit, November 4-7, Lisbon, Portugal.

Conference 173

Conference Leadership Sports Policies 173

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about reputation.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Shows 121

Trade Shows Content Marketing Conference Marketing 121

Communications Conversations

SEPTEMBER 6, 2018

That came out in spades in a recent Sprout Social report which found that millennials ranked brands–not politicians, surprisingly–as the number one group they’d like to see be more transparent. What’s more, the study found 55% of respondents said brands are only “somewhat transparent” on social channels.

Social Media 242

Social Media Consumer Report Web 242

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Having more media coverage means a company receives more customers and more brand awareness.

Small Business 158

Small Business Publicity Social Media Web 158

Agility PR Solutions

MAY 15, 2022

“The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. ” — Simon Mainwaring, We First: How Brands […].

Web 78

Web Advertising Advertising Google 78

Communications Conversations

FEBRUARY 7, 2017

Except if you’re a brand marketer. But, I do wonder what this means for brands. As a brand marketer, that’s not-so-great news. comments and shares) has been down for big brands recently. But brands seem to be plowing forward with a business-as-usual mindset. And that’s great to see.

Facebook 60

Facebook Brand Branding Marketing 60

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category. Also, the devil is in the details.

How To 159

How To Facebook Social Media Advertising 159

5W PR

OCTOBER 1, 2020

The digital marketing leaders are constantly monitoring their companies’ digital performance over time, and have benchmarks in place to see if the strategies are working, and with those benchmarks, they’re also able to compare their strategies with the best industry brands. Advertising Benchmarks. Social Media Benchmarks.

Advertising 88

Advertising Advertising Measurement Facebook 88

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. At first glance it seems great, the brand is seemingly benefiting with some organic lift stemming from its paid efforts. For sure, Twitter is not the real world.

Advertising 60

Advertising Advertising Social Media Twitter 60

PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Meanwhile, layoffs are mounting in the tech sector.

Trends 126

Trends Pitching Twitter Nonprofit 126

ImPRessions - Crenshaw Communications

MARCH 9, 2016

We use social media listening tools, review market research, and create SEO-enhanced content. For years, the PR industry’s response to the problem was to measure outcomes by treating earned media stories as paid advertising, with a dollar value calculated from standard ad rates. Track earned media against web analytics.

Measurement 189

Measurement How To Guidelines Web 189

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”. But there are a lot of vendors out there.

Tools 71

Tools Marketing Enterprise Software 71

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Journalism 74

Journalism Brand Branding Advertising 74

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. People take to Twitter to be part of the news cycle, and to engage with brands, celebrities, and influencers. Lee Odden Top Rank Marketing.

Twitter 235

Twitter Customer Service Web Facebook 235

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For PR and marketing folks, it’s a key part of business communications. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Creating a channel and producing relevant content for a brand are just the start. What about B2B marketers? Influencers get smaller….with

Social Media 156

Social Media Trends Media Instagram 156

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

OCTOBER 7, 2022

Meta have started testing an update on their accounts centre worldwide on both Android, iOS and the web, making it easier to switch between Facebook and Instagram accounts, or create new profiles. Should these be implemented permanently, they will open up an array of opportunities for advertising on their platforms.

Instagram 62

Instagram Social Media Video Twitter 62

Cision

SEPTEMBER 28, 2017

” But in the run-up to this year’s AdWeek in New York, it seems CMO and brand patience has started to wane. While marketers knew paid media programs had problems, it took some key industry leaders to push for more accountability. The result was an all-boats-rise in the advertising market. It’s time for action.”

Media 230

Media Measurement Advertising Advertising 230

Critical Mention

DECEMBER 10, 2018

We have become jaded in an oversaturated market, with good reason. So, what does this mean for your brand? Marketers are now in a tricky situation. We have come a full circle with digital advertising, trying to find the perfect balance between earned and paid media. The post Is Your Brand Ready to Use Gamified Ads?

Brand 61

Brand Branding Web System 61