PR 20/20

OCTOBER 30, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How do you get started with, and scale, artificial intelligence in your marketing? We invite you to join us in navigating marketing’s next frontier. Are you ready?

Conference 45

Conference Marketing Case Study Hotels 45

Bianchi Biz Blog

JUNE 29, 2023

If your company is seeking PR opportunities at the show, which offers many public relations and market attention opportunities, you must act fast. When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies. Taking place Jan.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Burrelles Fresh Ideas

MAY 23, 2023

The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. Admittedly, some travel segments, like flying, hotel stays, restaurants, etc., may not need to market themselves as the demand is already there.

Travel 40

Travel Tourism Airlines Hotels 40

Sword and the Script

MARCH 3, 2015

McKinsey & Company gave marketing organizations a nudge in February when it published an article on its site titled: The dawn of marketing’s new golden age. In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? On Facebook, the likelihood of a brand post reaching an intended audience is low.

Social Media 233

Social Media How To Insurance Insurance 233

PR in High Definition

MARCH 21, 2018

Influencer marketing has fundamentally changed both consumer purchasing decisions and brand comms strategies. But with more demand for marketers to show transparency and trust in their advertising efforts this year, how is the influencer market expected to hold up? It’s best to play it straight and by the rules.

YouTube 48

YouTube Hotels Sports Social Media 48

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility.

Industry 52

Industry Real Estate Healthcare Tourism 52

Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. (in West Bengal!) via Flickr, CC 2.0.

Mobile 101

Mobile Community System Social Media 101

Prohibition

FEBRUARY 15, 2017

Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. The lines between marketing, advertising, PR and sales will also become even more blurred as a result of technological advances in the industry. Are qualifications holding back communicators?

Hotels 86

Hotels Social Media Fashion Agency 86

Waxing UnLyrical

OCTOBER 18, 2011

That doesn’t mean, however, that brands that blatantly defy the guidelines aren’t taking a risk. The consequence is that Maltese consumers are being bombarded with Facebook competitions and advertising. How, when, and which, brand will be the unlucky one to face the backlash in Malta is yet to be seen.

Guidelines 60

Guidelines Hotels Facebook Groups 60

Sword and the Script

NOVEMBER 12, 2019

That’s solving a very real problem for marketing leaders today. Lately, it seems every other week a marketing colleague will forward me an email from one of these sites and ask me if they should claim their profile on the site. If you make this part of your regular marketing cadence, you are less likely to be caught by surprise.

Software 17

Software B2B Marketing Data 17

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

MaccaPR

JULY 10, 2014

Here’s a question for marketers – what’s the funniest place to be in America right now: in the audience of a Louis CK show, backstage at NBC-TV’s ''Saturday Night Live,'' or in mid-air during a Southwest Airlines 777 flight heading toward Houston? Source: Virgin ). Air New Zealand’s "Nothing to Hide" TV Spot.

Travel 89

Travel Airlines Hotels Marketing 89

Sword and the Script

APRIL 17, 2018

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. As marketers, I’ve found we don’t often think about CMS until there’s a problem – and in my experience, it’s usually a pretty big problem. The other part of the marketing infrastructure story is about metrics.

Marketing 62

Marketing Technology Data System 62

Maxim Behar

JANUARY 31, 2024

And part of this enormous change globally undoubtedly was Maxim Behar, Bulgarian born entrepreneur who often characterize himself as “citizen of the world” and spends his time mostly in the airplanes, hotels and conference rooms speaking at Summits and Forums.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Mindful Marketing

DECEMBER 12, 2020

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ “How much does it cost?”—It’s At the end of the game, charging everyone the Rodgers rate really is “ Simple-Minded Marketing.” home and auto).

Insurance 86

Insurance Insurance Retail Sports 86

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. increasing sales, better branding, and media presence. Decades ago, Late Konrad Hilton was asked, what is important for a hotel to be successful?,

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Maxim Behar

MARCH 6, 2022

So, I started off with a so-called advertising agency at the very beginning and then turned step by step. And then one day, a friend of mine called me at the Sheraton Hotel. And this is the advertising, public relations, and digital. 6) What advice would you give to B2B marketers for the strategic planning of Public Relations?

B2B 52

B2B Communications Media Newspapers 52

Mindful Marketing

JANUARY 12, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever been photobombed? Ostensibly, the idea was that thirsty guests would avail themselves of the product samples, appreciate the refreshment, and gain a positive impression of the brand.

Film 72

Film Viral Hotels Television 72

Norton's Notes

JULY 19, 2017

The American crisp brand had created a brethaliser-esque ‘chip’ bag for the super bowl. I have worked with a few eye surgery brands so I am keeping an idea like this one in my back pocket. This month (July) everyone’s favourite media brand Netflix came to London with its nights in pop up hotels. Here they are: 1.

Hotels 28

Hotels Video Fashion Creativity 28

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. Or, you may just be looking to create brand awareness.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Maxim Behar

MARCH 11, 2021

Hotels and restaurants will come back to life, since most of them are currently closed. On the one hand, there should only be one hotel on a beach area and on the other hand, there should not be a hotel with more than two floors, i.e. only low-rise construction is allowed. But is this the right way to advertise a destination?

Tourism 52

Tourism Government Hotels Travel 52

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

Maxim Behar

MARCH 14, 2024

I haven't spent 500 euros on a hotel night or anything else in vain, and I haven't wasted my time. Petya: The most important and valuable aspect of the Oscars that we want to discuss with you is precisely the marketing and PR side of the awards. Maxim: I can't judge whether it was genius, but it was a powerful marketing approach.

Film 59

Film Industry Television Technology 59

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 167

Marketing Employee Content Marketing Training 167