PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. The article attacked Pizza Hut’s education-supporting initiatives.

Communications 189

Communications Journalism Advertising Advertising 189

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

ImPRessions - Crenshaw Communications

JULY 22, 2020

Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. For up-and-coming B2B brands, panels offer the opportunity to cultivate real brand voice, credibility, and a point of view, all of which reinforce competitive advantage. .

How To 232

How To Conference B2B Advertising 232

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. Now comes the big question: Should B2B brands use TikTok? It depends.

B2B 111

B2B Brand Branding B2C 111

5W PR

JANUARY 15, 2024

Building a positive reputation One of the primary impacts of strategic communications is the ability to shape and maintain a positive reputation. The ability to respond swiftly, transparently, and with empathy can mitigate reputational damage and build resilience.

Communications 78

Communications Policies Product Launch Reputation 78

Victorious PR

APRIL 21, 2023

However, due to their complex nature and relative novelty, there is a need for effective communication strategies to educate and engage with audiences. Blockchain PR is a specialized form of PR that caters to the unique needs of blockchain and cryptocurrency brands.

Reputation 52

Reputation Advertising Advertising Education 52

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. With some exceptions, public relations is best used to build visibility and shape reputation over time. But PR’s popularity has given rise to some misconceptions. They all work together.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

5W PR

JUNE 14, 2023

There are a few different effective strategies that brands can employ to market cheap healthy snacks successfully. Understanding the Target Audience To effectively market cheap healthy snacks, brands must understand their target audience. Once a snack brand understands its target audience, it can work on brand awareness.

Marketing 88

Marketing Consumer Education Retail 88

Cision

DECEMBER 3, 2015

Your audience no longer responds to traditional advertising. In fact, custom content is 92 percent more effective than traditional advertising. So how can you create content that will spread awareness of your brand and drive sales? Make sure your brand journalism plan is concentrated on your brand’s goals.

Journalism 120

Journalism Brand Branding Fashion 120

5W PR

JULY 11, 2023

These salon franchises provide a framework for success, brand recognition, and ongoing support. Established Reputation and Brand One of the primary benefits of investing in a beauty salon franchise is the opportunity to align with an established brand and reputation.

Communications 60

Communications Training Advertising Advertising 60

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #4: PR is just advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PRSay

OCTOBER 4, 2021

Likewise, it’s important to educate organizations on the difference between earned media and advertising. If media trust is waning, then brands must learn to connect and build trust directly with their own audiences. One of the most common mistakes is expecting results right from the beginning.

Media Relations 202

Media Relations Media Pitching Case Study 202

5W PR

MAY 30, 2023

Whether it’s through hair product advertisements , packaging, or social media, there are many ways to showcase the benefits of hair products and stand out in a crowded market. To make the before and after photos even more effective, brands can consider using a diverse range of models with different hair types and textures.

Creativity 88

Creativity Video Social Media Education 88

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Smart public relations can help put a new brand on the map or burnish the image of an older one. So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. Bulletin experiential retail stores for women.

Brand 136

Brand Branding Retail Comparison 136

Cision

JUNE 30, 2017

The need for earned media professionals, including communications and traditional PR, to catch up to their peers in advertising and marketing is real, and it’s urgent. Earned media has never been more important to global business, government, education and all other walks of industry. It can make or break brands.

Communications 0

Communications Publicity Media Measurement 0

ImPRessions - Crenshaw Communications

JUNE 20, 2018

The truth is, a great PR team can’t work miracles for a brand that truly doesn’t have a story to tell or news to share. Public relations does a great job when a product or service category requires in-depth explanation, or when an educated customer is your best prospect. You have no news. You have a lot of explaining to do.

Education 178

Education B2B Employee Crisis 178

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. By consistently educating others the company is putting its values of inclusion on display while boosting brand visibility in a strategic way. Executive content. See this post for more on CEOs embracing corporate activism.

Company 174

Company Conference Corporate Leadership 174

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. For example, we may recommend that a client sit down with a journalist or producer to familiarize them with their brand or business category. Our job is to educate them in advance about what media need and want.

Publicity 334

Publicity How To Agency Product Launch 334

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. there are over 4,000 institutions of higher education and while it may come as a shock, PR has a valuable place in this world. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. there are over 4,000 institutions of higher education and while it may come as a shock, PR has a valuable place in this world. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. there are over 4,000 institutions of higher education and while it may come as a shock, PR has a valuable place in this world. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Aligning a brand with a celebrity is the oldest type of influence marketing. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Reputation Us

APRIL 17, 2019

Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. In addition to developing and editing content for RepUs, she works with the team to provide strategic planning and ad hoc support for clients seeking to enhance , protect and defend their valuable reputations. Jennifer Holzapfel-Hanson.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. At the same time, there is no advertising - we'll talk about that later. We have no slogan and no advertising strategy. There is a terrible one.

Tourism 52

Tourism Hotels Brand Branding 52

ReimaginePR

AUGUST 15, 2016

Research why your original brand didn’t fit the audience, and use that to inform your rebranding strategy. After you’ve researched and brainstormed, come up with a solid plan for how you’re going to unveil your new brand. Develop a strong brand identity. The new brand image should be everywhere. Click Here.

Employee 120

Employee Social Media Education Brand 120

Prohibition

NOVEMBER 9, 2021

Paid social advertising has evolved into an integral part of advertising on social media platforms. Each social network has a distinct approach for acquiring followers and generating engagement, and paid advertising plays a significant role in those strategies. What is Paid Social? provide customer service to their clients.

Advertising 62

Advertising Advertising Social Media Strategy 62

Presspage

FEBRUARY 10, 2020

It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. Don’t look for free advertising. Unless you’ve got a wide reach and strong brand recognition, the launch of a new product probably isn’t going to make the news.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Cision

JUNE 15, 2017

With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics. What are brands doing differently today? How has the PR industry changed over the years? What has stayed the same? What do you think needs to continue changing?

Automotive 245

Automotive Resources Strategy Consumer 245

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Public relations isn’t just for publicity, awareness, and reputation management. A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. Here are some things to consider when planning your next campaign. Earned media boosts SEO.

SEO 125

SEO Case Study Conference Retail 125

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. Brands must earn the trust of customers, and that’s where good PR can play a role. Nielsen’s 2015 Trust in Advertising report shows that people trust earned media (as in editorial articles and posts) and owned content more than any other formats.

Education 120

Education Leadership Viral Consumer 120

Karen Freberg

MAY 13, 2020

One of the things I have noticed in my 10+ years of teaching is that the expectations for educators continues to grow. We not only have to have a reputation in our field in academia, but in the industry. We are asked to produce and write more research articles. This is for professionals, not professors.

Advertising 64

Advertising Advertising Writing Reputation 64

5W PR

JULY 11, 2018

The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing. Walkers have a great reputation for allowing customers to choose the kind of food they want to eat. KFC is a fun and carefree brand with a great attitude towards marketing stunts.

Measurement 149

Measurement Education Social Media Film 149

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. Raising Brand Awareness On a National Level. Franchise public relations can help bring national awareness to your brand by securing media coverage in key national, trade, and business outlets.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. Raising Brand Awareness On a National Level. Franchise public relations can help bring national awareness to your brand by securing media coverage in key national, trade, and business outlets.

Agency 52

Agency Local Newspapers Interviews 52

Buzzstream

JANUARY 22, 2024

Then, look for signs of authority and trust, like industry recognition or references from other reputable sites. However, some sites may be open to guest posts even if they don’t advertise. There is a right way and a wrong way to do it, however. All in all, give the site the “eye test”.

Analysis 91

Analysis SEO Guidelines Google 91

Beyond PR

APRIL 3, 2018

This is partially attributed to the evolution of how we send releases, who they are sent to, and the ever-growing types of influencers that have a hand in shaping your company brand and reputation. Including multimedia is more than simply advertising. Stakeholders and consumers will want to believe in a brand before investing.

Strategy 72

Strategy Education Resources Examples 72