Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. Infographics can be especially useful because they explain complex topics with the use of visuals.

Industry 222

Industry How To Insurance Insurance 222

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides. This is where influencer marketing plays a pivotal role in the industry.

Retail 62

Retail Marketing Advertising Advertising 62

PR 20/20

FEBRUARY 20, 2023

Some examples of content marketing include: Infographics. Creating relevant infographics for your target audience can attract potential customers and build brand awareness more creatively. Inbound and content marketing can be more cost-effective than traditional outbound marketing methods such as advertising or direct mail.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 96

Privacy Google Advertising Advertising 96

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

How To 176

How To Media Guidelines Pitching 176

Newsfile

JANUARY 24, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

DECEMBER 18, 2014

If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Systems you may be asked about: competitive advertising data, competitors’ ad copy, prior competitor PR data if available.

Data 157

Data Data-Driven PR System Analytics 157

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so. Dream Jobs.

Digital PR 62

Digital PR Analysis B2C Examples 62

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. Those who work to generate high-impact coverage get to know contacts personally and use creative follow-up to gain a reporter’s interest.

Agency 136

Agency Analytics Creativity Social Media 136

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Bob Stone’s framework is elegantly simple: list, offer, creative. The third and final step in a direct marketing program is the creative. Advertising Content Marketing Marketing Public Relations'

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Cision

AUGUST 17, 2015

Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria. Promoted Pins are currently only available through eight advertising partners but are also expected to expand in the future. Businesses are doing creative stuff with Pinterest. Checklists. Conclusion.

Pinterest 120

Pinterest Banking Mobile Trends 120

Cision

MAY 9, 2016

The easiest way to identify these are with the public domain designation (Creative Commons calls this license CC0 ) or with the CC-BY (+SA or +ND) licenses. which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ).

Engineering 120

Engineering Creativity Google Community 120

5W PR

DECEMBER 7, 2019

5W Public Relations , an top 20 US PR agency whose clients include Three Olives, 1800 Tequila and Maestro Doebel, has prepared the infographic below to offer insight on buzzwords used in the spirits industry and their impact on consumers. TBWA/Hakuhodo, a Japanese creative agency, supported Suntory with the campaign.

Brand 78

Brand Branding Creativity Consumer 78

Buzzstream

FEBRUARY 1, 2024

— Pitching to Someone Who Doesn’t Advertise Guest Posts Not everyone asks for guest posts, but you may still be able to convince someone to share your post. Infographic Outreach Infographics have been used for link building for years, though interest and reliability have waned due to overuse. Let me know!

Pitching 87

Pitching Infographics Survey Resources 87

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 64

Publicity Small Business Advertising Advertising 64

Solo PR Pro

OCTOBER 18, 2022

We offer everything from strategic communications to public relations, marketing, branding and creative services. That’s one reason why we provide services such as graphic design, data visualization and video. Quantifiable goals establish the process and the services offered are based on those goals.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Click To Tweet. You can subscribe for free by emailing him at lundquist989@cs.com. * * *.

Survey 70

Survey Trends Communications Storytelling 70

Cision

NOVEMBER 24, 2015

But this changing environment has upset those who rely on advertising revenue from their YouTube videos. . While comedians must rely on others’ materials for parody and sketches, the amount they take to work with can cause a scene just as easily as someone reusing statistics from one infographic for another. .

Examples 120

Examples Viral YouTube Infographics 120

Prohibition

NOVEMBER 19, 2019

A key part of the campaign activity was to make the best use of research and statistics surrounding global literacy rates, presenting them in a creative and engaging way. As part of this, we created an animated infographic-style video to showcase the research and steps being taken.

Infographics 48

Infographics Video Advertising Advertising 48

Cision

OCTOBER 19, 2015

Take the topic and repurpose it by creating “cobblestones” like blog posts, videos, infographics and more, which all lead to the main, big piece of content. Don’t just advertise anymore; instead, be honest. Images: Athleya , magicatwork , Vivianna_love ( Creative Commons ). Chad Pollitt.

Infographics 120

Infographics SEO Engineering Strategy 120

Ishmael's Corner

MAY 10, 2015

. - OBS : Open Broadcaster Software is free, open source software for video recording and live streaming. - Facebook Advertising : Accelerate findability — yes, it’s a word — of blog posts and digital assets using Facebook ads to drive traffic back to your site.

Tools 60

Tools B2B Software Storytelling 60

Cision

OCTOBER 26, 2016

“We need more courage, creativity, and we need to compete more aggressively.” 8 billion will be spent on native advertising/sponsored content this year @bigal123 #PRSAICON #contentmarketing. — “ #PR needs more balls.” ” – @fredcook #PRSAICON pic.twitter.com/nnSKY92tBN.

Conference 120

Conference Internal International Data 120

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

MAY 20, 2017

The instinctive conclusion stemming from such studies is more content, but with a little planning, creativity and even daring to be different – and make a little bit budget go a long way. With a $4-million budget, his advertising agency could have taken the easy way out by creating a traditional campaign. Give our services a try.

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Communications Conversations

APRIL 6, 2016

So, I spent the last few weeks thinking about more creative and truly effective job searching tips for today’s college senior. Don’t be afraid to market yourself creatively. So, creativity is at a premium. Or, what about Katie Briggs, who used an infographic as her resume to land a job in advertising.

Meeting 60

Meeting LinkedIn Creativity Infographics 60

Sword and the Script

DECEMBER 17, 2016

The focus on measurement in marketing has become so intense that some argue it’s choking creativity. However, the analytics the company provides is questionable, according to reporting by Mark Bergen in a Bloomberg article titled, Facebook Measurement Mistakes Test Advertisers’ Ardor. Facebook Inc. Then Facebook did it again.

Analytics 60

Analytics Data Report Measurement 60

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Social is branding, but unlike traditional advertising—it’s more human. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Image: Karen Cropper ( Creative Commons ).

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. Marketers typically think of the top of the funnel as the place where they get to be most creative. Your content should still aim to engage, entertain, and inform as it promotes or advertises. In many cases, that holds true.

Case Study 101

Case Study Marketing Study Content Marketing 101

Solo PR Pro

NOVEMBER 20, 2018

With a little creativity, any business can tell visual stories about their product or service and educate, inspire and connect with their audience. The infographic below provides a quick an easy guide to instagram ads. To optimize Instagram for business, solo PR Pros can add paid strategies to the mix.

Instagram 49

Instagram Infographics Travel Education 49

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. You may not be responsible for advertising or other marketing initiatives, but you can synchronize them with your own tactics to break down those silos, and boost your communications results now.

Communications 62

Communications Pinterest Reddit Radio 62

PR 20/20

MAY 17, 2018

There’s no shortage in creativity, so why the shortage in leads? This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. This could be through search, like AdWords or social media advertising. Or make it more interactive? Promote on social media.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

Shift Communications

DECEMBER 10, 2015

If you have no images at all, get creative. Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images. Best of all, Canva’s blur option allows for an entire spectrum of blurring. Is the graphic calling out the accomplishments of a speaker at a company event?

Infographics 60

Infographics Tools Guidelines Writing 60

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40