Sword and the Script

MAY 10, 2016

Studies like this are boiled down to oversimplified conclusions cast in a headline. As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Pay-per-click advertising? In his book Zero to One , Peter Thiel says no one likes to be pitched. Native ads?

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

PR for Anyone

MARCH 23, 2022

Gift guides of most national magazines are fully booked by July 1st. These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. If you are the author of a business book and you see that in September, Forbes. So how do you get in magazines?

How To 130

How To Pitching YouTube Advertising 130

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Notified adds coverage books.

Software 126

Software Case Study Advertising Advertising 126

PRSay

JANUARY 29, 2021

In 2017, Lofgren and her husband, Matt, endowed The Diane Gage Lofgren Endowed Scholarship for Journalism at San Diego State University (SDSU), benefiting students in the School of Journalism and Media Studies, which includes majors in advertising, journalism, media studies and public relations.

Healthcare 78

Healthcare Journalism Study Advertising 78

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

Advertising 76

Advertising Advertising Agency Publicity 76

PR for Anyone

JANUARY 28, 2024

Productivity in a Post-COVID World Almost two years post-COVID, it is still challenging to obtain accurate data on workplace trends due to conflicting articles and studies, with many advocating for remote work or a hybrid model. Companies are realizing that people can be just as, if not more, productive when working from home.

Employee 130

Employee Policies Creativity Company 130

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. First, study what others have done.

Insurance 204

Insurance Insurance Advertising Advertising 204

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers.

Marketing 239

Marketing Television Handbook Web 239

Cision

FEBRUARY 22, 2016

In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. One study in Frontiers in Psychology describes the power of anchoring descriptions to prominent items first when describing new concepts. Give them a reason (even if it’s not even THAT good).

Writing 144

Writing Study Viral Consumer 144

Deirdre Breakenridge

SEPTEMBER 26, 2016

Recently, Dr. Marlene Neill , assistant professor, Baylor University, and Nicole Lee , assistant professor, North Carolina State University conducted a research study on this important topic. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016.

Publicity 150

Publicity Policies Social Media Study 150

Flack's Revenge

DECEMBER 12, 2018

Plus, Neal has just finished his book The Business of Influence, which is also relevant, as you’ll see. That’s why you have all the case studies of brands talking to each other. And I’m sure they’re doing more advertising on Instagram as well. I’m writing a book on influencer marketing so part of it is R&D.

Instagram 214

Instagram B2C YouTube Facebook 214

Stephen Waddington

OCTOBER 14, 2019

A new book tracks gender bias and the discrimination of women in PR over the past four decades. Follow this link to download a free copy of the book. The book has been published by Leeds Beckett University at the recent Euprera Congress in Zagreb. She believes the same issues apply in advertising and public relations.

Leadership 89

Leadership Study Journalism Education 89

David PR Group

JULY 20, 2016

In his latest book, Visibility Marketing , Avrin pulls no punches after years of consulting with companies about messaging and marketing. According to Avrin, whose book launches this week, the marketplace is populated with great companies that are smart, strong, lean and good at what they do. Ouch, right? What led him to this?

Marketing 40

Marketing Exercises Customer Service Case Study 40

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. They can also bolter your image by booking you at events and entering you in awards. Booking you on panels at events and webinars may also be more effective in engaging prospects. Myth #4: PR is just advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Contently - Strategy

NOVEMBER 12, 2020

I even wrote a book about it. Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Let’s just say it: Most branded content isn’t very good. I should know. I worked for years as a content strategist.

Brand 145

Brand Branding Healthcare Enterprise 145

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. weekly | 30-40 minutes).

Marketing 88

Marketing B2B Interviews Content Marketing 88

PR for Anyone

SEPTEMBER 16, 2022

It’s Invisible Disabilities Month, Disabilities in the Workplace Month, National Bullying Prevention Month, National Cookie Month, National Book Month, National Dessert Month, and National Domestic Violence Awareness Month. National Book Month. Also, think about what month it is beyond National Breast Cancer Awareness Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Doctor Spin

NOVEMBER 25, 2023

link] Bernays certainly was something of a character: His most famous book is titled “ Propaganda ”—in which he outlined how to manage the perceptions of crowds, much like modern Niccolo Machiavelli or Sun Tzu. PR Case Study: Torches of Freedom When helping Lucky Strike, Bernays realised that cigarette smoking was mostly a male habit.

Wikipedia 52

Wikipedia Hotels Case Study Engineering 52

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. Content picks PR consultant Michelle Garrett has a new book out: B2B PR that Gets Results. The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources.

Reddit 178

Reddit Software B2B Technology 178

Victorious PR

DECEMBER 8, 2022

Some tend to go it alone and may lean towards traditional advertising. The blockchain and metaverse are intricate industries that need to be studied and learned. PR has a much more targeted strategy than advertising to help your company become heard. Whatever it may be, PR is essential to the success of that project.

Real Estate 52

Real Estate Education Advertising Advertising 52

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. What are the global trends in communications?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PRSay

DECEMBER 1, 2017

For me, the pursuit of Accreditation shifted from a someday achievement to an educational priority when a vice president client, responsible for all marketing and public relations, asked me: “Do you agree that marketing is basically advertising and public relations is creating a buzz?”. This oversimplified description stunned me.

Nonprofit 102

Nonprofit Education Study Small Business 102

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 94

Measurement Communications Survey B2B 94

PRSay

SEPTEMBER 7, 2021

In a study by Nielsen Catalina Solutions examining Silk Almond Milk, households exposed to influencer marketing purchased 10 percent more Silk products than the control group and every 1,000 people viewing influencer marketing purchased $285 more Silk products than the control group.

Ethics 170

Ethics Public Affairs Policies Guidelines 170

Sword and the Script

DECEMBER 5, 2017

This idea is being promoted in a new book and recently I wrote a glowing review of Killing Marketing. It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. The authors have documented case studies used to support the notion of profitable content marketing.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and analytics are poor.

Viral 68

Viral Journalism Analytics Case Study 68

Karen Freberg

MARCH 24, 2020

I am extremely proud to announce I have a new book coming out in August. While it is not a dedicated social media book – it is a public relations book! The book cover design originated from a drawing from my younger sister Karla. Let me tell you how this book came about. Why I wrote this book.

Case Study 60

Case Study Creativity Study Course 60

Cision

FEBRUARY 1, 2016

Read the free social listening e-book today! Some ways firms can work with influencers is creating panel discussions, doing analytic research on case studies direct from the influencers themselves, and by working closely with what they are learning from their daily involvement with their audience.

Brand 120

Brand Branding Case Study Advertising 120

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. Customer reviews become case studies, and satisfied customers tend to spread the good word. Public relations isn’t just for publicity, awareness, and reputation management.

SEO 125

SEO Case Study Conference Retail 125

Sword and the Script

OCTOBER 15, 2016

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. It was akin to a desktop manual for my profession.

Advertising 60

Advertising Advertising Print Interviews 60

Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. And that's why I decided to write this book because I saw these huge changes happening in our business.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Karen Freberg

OCTOBER 7, 2020

In the book, I’ve tried to explore areas of insights, expertise, and skills professionals entering the field need to have to not only be successful, but appreciated and valued for their work. For decades, PR has let other fields (marketing, advertising, etc) lead the way in providing innovative ideas and value for their work.

Case Study 83

Case Study Trends Study Groups 83

Sword and the Script

OCTOBER 22, 2019

There’s no shortage of opinions on how the budget should be allocated – I offer some views on this at the bottom of this post – but what I thought would be really helpful is reviewing some benchmarks from studies. The consulting and tech analyst firm polled 340 marketing executives across the US and UK for its study.

Marketing 66

Marketing Survey Study B2B 66

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Advertising Week. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

NOVEMBER 25, 2014

The same study points out there’s some content – infographics for example – is rarely gated. The most practical of arguments – one Joe Pulizzi makes in his book Epic Content Marketing – centers on the natural friction a gate brings to web content. Luminary or not studies have demonstrated people share content because it benefits them.

Viral 117

Viral Infographics Web Content Marketing 117