Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. BETT had an international feel with a notable rise in exhibitors from Asia. There are powerful insights for internal and corporate communication.

Handbook 60

Handbook Instagram Government Community 60

Maxim Behar

SEPTEMBER 5, 2021

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. Otherwise, you will just advertise an empty space. What is the biggest trend right now? -

Meeting 98

Meeting Advertising Advertising Agency 98

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. It was easy and better to oppose the President in this completely different environment, unless you’re a B2G supplier (business-to-government). Automobile companies (and the military) are the largest advertisers on television. John Avlon: Great book.

Report 225

Report Media Advertising Advertising 225

Maxim Behar

SEPTEMBER 4, 2022

The book, “The New Global Leaders”, which subsequently became a global bestseller, was already heavily advertised and featured only three names - Percy Barnevik, the owner of Asea Brown Bowery, Richard Branson, the founder of Virgin, and David Simon, the head of British Petroleum. And then a journalist interrupted him. And they did.

Hotels 52

Hotels Meeting Groups Internal 52

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. Advertising value equivalent (AVE) is at the sharp end of this issue. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi?

Government 103

Government Education Print Ethics 103

Maxim Behar

AUGUST 6, 2022

The Former Bulgarian Prime Minister Kiril Petkov's government completely changed the idea of leadership, but failed to take advantage of the unique chance that the voters and fate gave him. Why did Kiril Petkov's government actually fail? More because of all these things together. As a very personal, very positive opinion.

Government 52

Government Tourism Conference Hotels 52

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”.

Interviews 104

Interviews Publicity Technology Social Media 104

Stephen Waddington

NOVEMBER 21, 2018

John O’Brien and Andrew Cave’s book The Power of Purpose is a good guidebook to organisational purpose. #2 If, like me, you’re a Remainer and two years on from the referendum you’re struggling to figure out why the UK voted to leave the EU, Robert Peston’s book WTF? Governance and transparency are a work in progress.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. Another approach is to invite local leaders from government and associations like the local chamber or technology association. One of the more creative ideas I’ve seen could have been a page from the guerilla marketing book.

Resources 78

Resources Creativity Publicity Local 78

Waxing UnLyrical

JUNE 4, 2019

A3: The Amazon Effect has taken over the travel industry, making reviews one of the most powerful forms of advertising #measurepr. So we look at how and why people book travel. Department of Education, the International Chamber of Commerce, and a variety of nonprofits, government agencies, and international organizations.

Tourism 45

Tourism Travel Mobile Nonprofit 45

Cision

MARCH 30, 2016

We worked with the International Fund for Animal Welfare (IFAW) to quickly engage the media, keep the story current and create an international dialogue on trophy hunting. My favorite headline that probably got the most attention was, “Summertime Sadness: Don’t fall victim to this hotel booking scam – like I almost did.”

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Waxing UnLyrical

MARCH 31, 2019

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). Like analytics, most communicators talk a good game about their data, but then when you look under the covers, data governance becomes a huge inter-departmental issue.

Analytics 65

Analytics Data Pinterest System 65

Masters in Communications

FEBRUARY 12, 2022

It is defined as the broadcasting of a message or messages simultaneously to a large audience, typically to people who do not have immediate access to the source (like government, multinational organization, or a large business with a huge number of people to disseminate a message). What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Cision

MAY 9, 2016

A caveat – many of these sites monetize either by upselling licensed images or with advertising. Also, works created by the federal government are not protected by copyright laws and are in the public domain. International license ). government. Monetized with Adsense.

Engineering 120

Engineering Creativity Google Community 120

Sword and the Script

SEPTEMBER 18, 2018

RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. 1) What are the top challenges in PR currently from your perspective?

Media Relations 69

Media Relations Media Insurance Insurance 69

Maxim Behar

SEPTEMBER 4, 2023

We are in a media transition that I call a revolution, but this concept was addressed in one of my recent books published in the US. There are now calls for Toto to cease his activities with this podcast and as an influencer, and for his advertisers to disassociate themselves from him. I think this is normal.

Social Media 52

Social Media Media Writing Web 52

PR Conversations

SEPTEMBER 10, 2014

It seems surprising to me that the final chapter in Part II of the 1948 book, Your Public Relations, looks at practice within an industry body as this seems rather a specialist rather than strategic focus. He also outlines leadership projects with community programs, developing PR executives, and reaching community leaders.

Publicity 67

Publicity Advertising Advertising Community 67

PR Conversations

NOVEMBER 27, 2015

Toni Muzi Falconi details his equal parts fascinating and frustrating visit to Tehran to participate in the International Conference on Public Relations. He also reviews Imam Fesial Abdul Rauf’s recent book, Defining Islamic Statehood. Use of my Blackberry with an international carrier was impossible.

Conference 40

Conference Hotels Internal International 40

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). The future of digital and social media in government comms.

Measurement 40

Measurement Education Government Interviews 40

PR Conversations

OCTOBER 27, 2023

For example, often they formed coalitions to interact with government and then with the government interacted with an organization. Now they are saying what they think in a huge international arena and even obscure publics can have a great impact on the organization’s reputation. MacManus, & D. Vercic (Eds.),

Reputation 52

Reputation Social Media Internal International 52

PR Conversations

MARCH 8, 2016

.” As two females connecting across the planet to correspond about a pioneering woman who linked both our professions, I decided to look at the chapter that Mabel authored in the 1948 text: Your Public Relations that we are serialising here , to acknowledge International Women’s Day 2016.

Publicity 40

Publicity How To Newspapers Radio 40

Buzzstream

JUNE 5, 2024

Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. It’s an advertisement for Signs.com. We did one long ago that reimagined famous comic book strips as popular TV shows. Building links to a product, service, or “money” page can be challenging.

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

SEPTEMBER 2, 2014

I started in Apple’s Marcom in a coordinator role doing brochures, tradeshows, direct mail, advertising, budgeting, and working with PR. Companies have budgets for programs, but often lack internal expertise and know-how to create content that builds demand generation. What is a necessity, fate, or some other factors?

Content Marketing 112

Content Marketing Mobile Google B2B 112

PR Conversations

MARCH 19, 2015

The Museum of Public Relations scheduled an event for late March 2015, at Manhattan’s Baruch College / CUNY Newman Library (where the books and artifacts of the museum are currently situated), anticipated to be a critical and topical public assessment of the PR profession or at least key components of its North American body of knowledge.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

The Museum of Public Relations scheduled an event for late March 2015, at Manhattan’s Baruch College/CUNY Newman Library (where the books and artifacts of the museum are currently situated), anticipated to be a critical and topical public assessment of the PR profession or at least key components of its North American body of knowledge.

System 40

System Construction Public Affairs Publicity 40

ZudePR

MAY 31, 2015

Author of 27 Blogging from Paradise books. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . “At the time, I was working with FT Press on a book called PR 2.0: Stuart is an international PR adviser, speaker, trainer, and blogger. Internet lifestyle junkie.

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

JULY 20, 2015

Interestingly, the only performance I found with an advertised Twitter hashtag in the print program book was the UK’s James and Jamesy #HighTea show. Audiences took full advantage of the wealth of local, national and international theatre and dance.”

Community 40

Community Print Twitter Creativity 40