Stephen Waddington

JANUARY 12, 2022

More publishers plan to push ahead with subscription or membership strategies this year, with the majority of those surveyed (79%) saying this will be one of their most important revenue priorities, ahead of both display and native advertising. Generational issues are a key theme. However, it’s a double-edge sword.

Report 122

Report Media Journalism Privacy 122

PRSay

JUNE 9, 2021

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. Publicis Health acted solely as an advertising agency.

Crisis 166

Crisis Ethics Publicity Marketing 166

PRSay

NOVEMBER 5, 2021

When they recently took out full-page ads in national newspapers promoting religious foundations within government, coverage ensued from outlets left, right and center. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise.

Communications 189

Communications Journalism Advertising Advertising 189

Deirdre Breakenridge

MAY 8, 2017

Lowest ranked were digital and traditional advertising. No doubt, the perception of traditional advertising would have been different a decade ago. Digital marketing and social media closely followed in the rankings of importance, with traditional marketing next. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

Stephen Waddington

MAY 17, 2020

Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. Regional devolution - Scotland, Wales and Northern Ireland, and many local councils in England have opted for a different response to the Government’s release of lockdown.

Tourism 118

Tourism Fashion Travel Retail 118

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. More internal comms. Additional duties. All things to all people. “We

Communications 122

Communications Crisis Internal International 122

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., ESG (Environmental, Social, and Governance) reporting involves disclosing an organization’s performance in these areas. What is Native Advertising? Key PR Concepts Explained 6.

Viral 52

Viral Crisis Communications SEO Reputation 52

Stephen Waddington

NOVEMBER 5, 2019

The #FuturePRoof influencer project has achieved its goal of starting a conversation among practitioners about governance. We’re All Influencers Now provides guidance for agencies, brands and influencers on governance. The international influencer marketing market is expected to grow from £4.5 billion in 2019 to £18.4

Insurance 68

Insurance Insurance Government Advertising 68

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. The Godfather, Part II (1974) – Government Relations. Willy Wonka and the Chocolate Factory (1971) – PR-Driven Promotion.

Tools 170

Tools Government Crisis Public Affairs 170

Stephen Waddington

MARCH 24, 2021

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. Paid influence In France, a 1964 decree lays down the principle that the practice of public relations is incompatible with advertising.

Ethics 178

Ethics Publicity Enterprise Groups 178

Deirdre Breakenridge

SEPTEMBER 26, 2016

We were able to identify 6 management oriented roles associated with social media (social listening and analytics, online media relations, policy maker, employee recruiter, internal social media manager, and policing) and the specific duties those roles involve. My current research is focused on ethics and internal communication.

Publicity 150

Publicity Policies Social Media Study 150

Stephen Waddington

JULY 16, 2022

Throughout the COVID-19 pandemic I witnessed at first hand, the incredible work of practitioners through work for the Government Communication Service and the National Health Service. That work continues with the societal shifts around the environment, society, and governance. It is conflated with advertising and promotions.

Publicity 78

Publicity Study Public Affairs Government 78

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Prakkypedia

DECEMBER 17, 2018

As long as reputation, stakeholders and relationships are important to organisations – across nonprofits, private enterprise, government and more – PR will continue to be useful and valuable. The short answer: yes. The longer answer: hell, yes. What’s working? Is anything missing? Did you let something lapse? What can you improve?

Nonprofit 78

Nonprofit Crisis Communications Enterprise Crisis 78

Maxim Behar

SEPTEMBER 5, 2021

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. Otherwise, you will just advertise an empty space. What is the biggest trend right now? -

Meeting 98

Meeting Advertising Advertising Agency 98

ImPRessions - Crenshaw Communications

MAY 8, 2017

Each offers its own nuances, with “public affairs” implying government relations or legislative goals and “corporate communications” referring to all internal and external communications activities as a management function. ” The changes aren’t just semantical.

Publicity 245

Publicity Public Affairs Agency Corporate 245

PR 20/20

SEPTEMBER 29, 2022

Legality: Are there legal reasons that limit your potential customer base, maybe age, location, or government restrictions? Outside of our internal relationships, it’s important to foster relationships with our clients and customers in a way that exceeds day-to-day conversations with the designated points of contact.

Marketing 79

Marketing Creativity Advertising Advertising 79

Stephen Waddington

JANUARY 27, 2019

BETT had an international feel with a notable rise in exhibitors from Asia. Trust shifts in 2019: Employers lead NGOs, business, media and government I've had chance to read the 2019 Edelman Trust Barometer over weekend. There are powerful insights for internal and corporate communication. This is my third letter of the year.

Handbook 60

Handbook Instagram Government Community 60

Critical Mention

AUGUST 29, 2019

The company has built a strong reputation in the media intelligence space over the last few years by developing leading-edge technology internally, an undertaking the company expects to continue. Critical Mention continues to bring on new talent and evolve its platform.

Television 60

Television Radio Analytics Government 60

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Governments and law makers are slowly awakening to the issue but aren’t moving quickly enough.

Government 103

Government Education Print Ethics 103

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. While online searching is the best way to get started, don’t be afraid to go further and look into online libraries as well as government databases and reports.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. This type of planning includes making sure that your team is communicating well internally, too. “If If something is a problem internally, then it could explode externally,” said Emerick.

Social Media 119

Social Media Conference Media Corporate 119

Wadds Inc.

JULY 16, 2022

Throughout the COVID-19 pandemic I witnessed at first hand, the incredible work of practitioners through work for the Government Communication Service and the National Health Service. That work continues with the societal shifts around the environment, society, and governance. It is conflated with advertising and promotions.

Publicity 52

Publicity Study Public Affairs Government 52

Cision

DECEMBER 11, 2015

Anything that was published before 1923 is fair game for marketers, advertisers or PR professionals to use in campaigns, whether the content is used, copied or modified. However, any content published by the federal government, including handouts from the CDC, are considered public domain. percent of streaming traffic in the U.S.

Telecommunications 120

Telecommunications Training Reputation Software 120

PR in High Definition

MARCH 24, 2020

In response to this misinformation, the government has set up a specialised cyberteam tasked with cracking down on the spread of fake news. March also marks Women’s History month and ahead of International Women’s Day on 8th March, a few Fireflies attended an event with inspirational female founders in tech.

Fashion 48

Fashion Financial LinkedIn Internal 48

Stuart Bruce

NOVEMBER 27, 2015

In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. 80% own mobile phones. Photo @h_kirigo.

Mobile 60

Mobile Public Affairs Government Local 60

Solo PR Pro

MAY 8, 2018

Direct advertising. Government relations. Internal communications. Some have local practices and others are international. We have changed too, expanding from a blog to a popular twitter chat to an international membership organization. In 2008, we shared that Solo PR Pros can be involved in: Business consulting.

Public Affairs 40

Public Affairs Internal International Community 40

Prohibition

MAY 15, 2020

COVID comms: The governments unclear campaign message. In a time that’s riddled with uncertainty, clarity and consistency is what’s needed – which unfortunately, many feel as though the UK government have failed to provide with their most recent campaign. Makes no sense.’. Hard to believe really isn’t it? We’re looking into it.

Crisis 71

Crisis Government Social Media Reputation 71

Contently - Strategy

AUGUST 5, 2020

MD Financial discovered three core needs: peace of mind about their portfolios during volatility, how MD was going to address their unique financial needs during the pandemic, and an understanding of what government programs were available to them. Its audience visited the tool over 15,000 times.

Financial 82

Financial Strategy Government Leadership 82

Prohibition

MAY 15, 2020

COVID comms: The governments unclear campaign message. In a time that’s riddled with uncertainty, clarity and consistency is what’s needed – which unfortunately, many feel as though the UK government have failed to provide with their most recent campaign. Makes no sense.’. Hard to believe really isn’t it? We’re looking into it.

Crisis 62

Crisis Government Social Media Reputation 62

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”.

Interviews 99

Interviews Publicity Technology Social Media 99

Waxing UnLyrical

JUNE 4, 2019

A3: The Amazon Effect has taken over the travel industry, making reviews one of the most powerful forms of advertising #measurepr. There’s a great mobile metrics service called AppAnnie ( [link] ) that offers insights into active users, app downloads, engagement levels, revenue levels and advertising metrics. We use that a lot.

Tourism 45

Tourism Travel Mobile Nonprofit 45

Cision

APRIL 13, 2016

Whether it’s a competitor, a special interest group, a short seller, the trial bar, a government regulator or an aggrieved consumer with a Twitter account, big companies are more vulnerable than ever before. This is not a time for spin; it is a time for honesty and internal reflection about and understanding of what exactly is going on.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Cision

MARCH 30, 2016

We worked with the International Fund for Animal Welfare (IFAW) to quickly engage the media, keep the story current and create an international dialogue on trophy hunting. In just a few short months, without any paid advertising, we have gained roughly 3,000 followers and average about 150-300 likes per post. .

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Prohibition

OCTOBER 28, 2019

After recently announcing their zero carbon goal by 2030, they have made waves in collaborating with a host of environmentally conscious businesses, charities and government organisations to find ways they can work together to ensure they achieve carbon neutrality, reduce pollution and improve customer experience.

Conference 48

Conference Video Government Corporate 48

Prohibition

OCTOBER 25, 2019

After recently announcing their zero carbon goal by 2030, they have made waves in collaborating with a host of environmentally conscious businesses, charities and government organisations to find ways they can work together to ensure they achieve carbon neutrality, reduce pollution and improve customer experience.

Conference 48

Conference Video Corporate Government 48

Sword and the Script

SEPTEMBER 18, 2018

RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. 1) What are the top challenges in PR currently from your perspective?

Media Relations 68

Media Relations Media Insurance Insurance 68