Sword and the Script

SEPTEMBER 1, 2020

The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever.

Internal 147

Internal International Tools Software 147

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. In fact, employees can be both a rich source of stories and a powerful channel through which to tell them. That is another benefit that PR delivers very well.

Brand 185

Brand Branding Marketing Wireless 185

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

SEPTEMBER 7, 2021

Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept. To summarize, it would appear that the influencer is using their active-duty status for private financial gain. This year’s theme is “Leading With Ethics.” 9 and Sept. She lives in Norfolk, Va.,

Ethics 170

Ethics Public Affairs Policies Guidelines 170

PR for Anyone

SEPTEMBER 16, 2022

Employee Ownership Month. Financial Planning Month. There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. Down Syndrome Awareness Month. Dyslexia Awareness Month. Emotional Wellness Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Shift Communications

DECEMBER 6, 2021

The veil has been lifted and employees of all colors and creeds are demanding change. It will also show your employees the seriousness with which you are approaching DE&I in your company. Continuous DE&I communication with your employees is key. Employees and clients expect to see results from promises made in 2020.

Communications 78

Communications Employee Financial Community 78

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Continue reading In some organisations, especially large ones, there are various financial stakeholders. Shareholders, investors, financial institutions, etc.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Mindful Marketing

JANUARY 23, 2021

Unfortunately, this price has risen precipitously over the years, increasingly exceeding families’ abilities to pay, save for significant financial assistance, often in the form of student loans. on advertising. However, higher ed’s steeply-sloped expense history is more complicated. million on average over a lifetime.

Education 126

Education Financial Transportation Engineering 126

Sword and the Script

MAY 11, 2019

The study suggests announcements about financial transactions like funding or acquisitions didn’t convert. Because these external award announcements have an effect on employees! c) Financial transaction releases do not underperform. When you want to see press releases for the record, you don’t want blogs.

Study 140

Study Media Relations Media Measurement 140

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses.

Financial 98

Financial Conference Agency Resources 98

5W PR

OCTOBER 20, 2020

As if in reaction to earlier studies about younger generations and their interests, 95% of respondents agreed that leading with purpose will help employee recruitment and retention. Another 83% said they see financial performance improvement in purpose-driven companies.

Brand 88

Brand Branding Survey Study 88

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” PitchBook says the company raised three rounds and grew to 210 employees. Cision settles claim by sales employees. Cision US Inc.

Publicity 86

Publicity Survey Enterprise Pitching 86

PR Conversations

OCTOBER 27, 2023

By João Duarte, National Scientific Committee member, FERPILab 15 years ago, a group of PR scholars, practitioners, critics, and lecturers collectively challenged Jim Grunig to address some of the recurrent issues that emerged in the PR Conversations blog at that time.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. The agency specializes in B2B financial services industries. Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception.

Interviews 50

Interviews Marketing Financial Insurance 50

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses.

Financial 52

Financial Conference Agency Resources 52

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” Start with employees, financial institutions, local government, and so on. PR should be the first thing you do and it should be done every day.

Small Business 213

Small Business Fashion Groups Local 213

PR 20/20

MAY 8, 2019

The newsletter has an especially strong following with large enterprises—39% of subscribers work at companies with 500+ employees, and 19% of subscribers work at companies with 10,000+ employees. That being said, releases can be an enormous drain on human and financial resources for large enterprises. 7,500/month. 90,000/year.

Agency 84

Agency Enterprise Technology Analytics 84

Shift Communications

OCTOBER 30, 2015

This is aligned with CEO Jeff Weiner’s previous comments about significant revenue challenges from PPC advertising and the real-time buying ad market. We also anticipate accelerated rollouts of LinkedIn Elevate (the employee advocacy service) and Social Selling Index. Looking Ahead: What It Means for Marketers and PR Pros.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

Sword and the Script

JANUARY 29, 2019

As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements. 3) Training events or skills showcase.

Resources 78

Resources Creativity Publicity Local 78

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Shift Communications

FEBRUARY 5, 2016

Standard display advertising continues to take a backseat priority at LinkedIn. Syndicate career and productivity blog posts to LinkedIn’s platform (as well as Medium and Facebook Notes) to determine whether your audience is more interested in reading your content there. Publish and sponsor your updates.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

Ethical Voices

JULY 25, 2022

How to make your employees understand and live your values. There were plenty of advertising firms who maybe dabbled in PR or marketing agencies that did light PR, but no one who was really owning that specialist category as an agency. Joining me on this week’s episode is Filomena Fanelli , CEO of Impact PR & Communications.

Ethics 81

Ethics Training Real Estate Agency 81

The Hoffman Agency

AUGUST 19, 2020

Even the Financial Times covered it, citing the brand’s smart advertising. It was such a success — in no small part due to the huge media and social awareness raised by the tone of its launch — that in 2020 employees shared a £7m windfall in bonuses after Greggs enjoyed a ‘phenomenal year,’ fuelled by the vegan sausage roll.

Consumer 36

Consumer Brand Branding Marketing 36

The Resolution Blog

JANUARY 8, 2018

Yes, they can help you add a financial value to your reporting. A tool stack for PESO (paid, earned, shared, owned) structured PR Gini Dietrich from Spin Sucks explores the notion of not having a universal financial value in PR and how a stack of tools can get to a valuable ROI. Online advertising has changed. The results?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. One publication or blog you read regularly is… Folio and PR Daily. You can connected with Rachael on LinkedIn or Twitter.

Media Relations 69

Media Relations Media Insurance Insurance 69

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. The same is usually true if the endorser has been paid or given something of value to tout the product.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. Claims of sexual harassment by an employee might trigger this response plan. A legal action taken against your business by an employee, client or customer.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

MaccaPR

OCTOBER 14, 2015

T he industries that generate the highest demand : Technology, financial services and higher education. As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

PR 20/20

MAY 12, 2016

Historically, marketing agencies have gotten away with reporting relatively meaningless metrics such as impressions, advertising equivalency, and PR value, or relying strictly on qualitative results. Common reasons the agency may be to blame: Financial Instability. Financial Instability. 6) Seek Systems for Success.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs.

Marketing 190

Marketing Content Marketing Data Social Media 190

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

MaccaPR

JANUARY 4, 2018

One way was documented by Advertising Age, which cited how Procter & Gamble has asked its agencies to accept 75-day delays in payment for their work. It makes our employees work three times as hard for this client. For more insights from PR industry leaders, subscribe today to our MaccaPR Blog here. We love them.

Agency 0

Agency Advertising Advertising Leadership 0

PR in High Definition

MAY 26, 2020

With the furlough scheme potentially extended until September, now is the time to plan how to communicate with staff, as well as making sure that non-furloughed employees understand where they stand, and also feel appreciated. Is your company financially stable, and what are your ambitions? Where do we go now?

Communications 118

Communications How To Construction Employee 118

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. ” Subscribe to Mindful Matters blog. Apparently, I’m not the only one with some unease about AI.

Ethics 98

Ethics Guidelines Fashion Transportation 98