5W PR

JANUARY 15, 2024

Strategic communications, when effectively deployed, can have a profound impact on organizations, businesses, and individuals. It goes beyond the tactical dissemination of information and aims to align communication efforts with overarching goals and objectives.

Communications 78

Communications Policies Product Launch Reputation 78

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Blogging 159

Blogging Pitching Fashion Sports 159

Shift Communications

JUNE 24, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. The four advertising strategies to drive attention, awareness, trust, and behavior are syndication, brand building, direct response, and retargeting. Let’s explore each of these.

Advertising 109

Advertising Advertising Strategy Publicity 109

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. MARCH 26, 2021. Watch webinar. Read transcript. Bryan Pedersen, Chief Information Officer, MSL USA. Follow Bryan on Twitter: @bryanpedersen.

Advertising 131

Advertising Advertising Data Reputation 131

Onclusive

AUGUST 10, 2018

A few months ago, after considerable vetting and research, I joined AirPR, the data science company for PR and Communications, as their CEO. At that point, I could no longer resist the gravity of the innovative spirit and the team committed to advancing the practice of Communications and Public Relations.

Communications 186

Communications Marketing System Measurement 186

5W PR

JULY 11, 2023

When marketing and promoting beauty or hair salon franchises , it’s important to effectively communicate the benefits to potential franchisees. Communicating this benefit involves highlighting the reputation, quality of services, and customer loyalty associated with the franchise brand.

Communications 60

Communications Training Advertising Advertising 60

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. We will continue that discussion with three more strategies that we’ve seen modern communicators use. The most effective communicators constantly measure their efforts and try to optimize. Seek internal experts. Measure and improve.

Strategy 418

Strategy Media Advertising Advertising 418

5W PR

JANUARY 22, 2019

When a message goes out, is it public relations or advertising? Public relations is, essentially, a strategic communication program or process that connects brands or persons with a market or audience in a beneficial way. While PR and advertising do often intersect, there are some key differences. Paid Media.

Advertising 74

Advertising Advertising Enterprise Print 74

ISEBOX

MAY 16, 2016

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. But what does that mean in the online environment, where you might have multiple “publications” per day via social media, press releases, your blog and website.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Onclusive

JUNE 4, 2020

As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth. Speaker Info. Andy Cunningham. Chief Brand Officer.

Media 370

Media Advertising Advertising Corporate 370

Shift Communications

APRIL 26, 2022

So, here are possible communications and marketing impact points we’re watching. Time will tell, but depending on the change of voice/sentiment on the platform, community managers will need to keep an extra eye on comments, as well as which posts show up alongside paid content/ads. . Advertising landscape changes.

Twitter 88

Twitter Communications Advertising Advertising 88

Ronn Torossian

FEBRUARY 2, 2016

alone, the Super Bowl is one of the most coveted slots when it comes to advertising. They are reviewed and discussed on blogs—almost as much as the actual football game, more so if the game turns out to be a … READ MORE ». With 100+ million viewers in the U.S. Plenty of consumers turn on the game just to watch the commercials.

Communications 150

Communications Sports Advertising Advertising 150

ImPRessions - Crenshaw Communications

MAY 23, 2017

Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. Make your blog posts work harder through linking, sharing and more. Advertise your post.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 122

Communications Crisis Internal International 122

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. And, as a digital branding consultant , I need to know – exactly – how my clients need to communicate disclosure guidelines to their influencers. WHEN TO DISCLOSE.

Advertising 87

Advertising Advertising Guidelines Video 87

Shift Communications

JULY 18, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? Properly and completely deployed, these two products can measure the impact of digital advertising.

Advertising 60

Advertising Advertising Measurement Publicity 60

Onclusive

MARCH 17, 2020

Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. Traditional models of PR measurement no longer work (i.e. A new approach. The downside?

Media 243

Media Analysis Measurement Advertising 243

Deirdre Breakenridge

NOVEMBER 11, 2014

During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations. Many nonprofit clients need strategies that encompass both public relations and advertising. Is PR Right for me?”

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Shift Communications

SEPTEMBER 17, 2014

The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Don’t let your blog fall into the cobwebs of your website. Content creation can be one of the hardest things to plan when you first begin blogging. Your readers are already on your website to read the blog.

Blogging 161

Blogging How To SEO Analytics 161

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How did you get your start in PR?

Communications 253

Communications Data Local Survey 253

Polaris

DECEMBER 10, 2014

After the phone, email is likely the method you use most to communicate with others. I’d rather have blog subscribers.”. But interruptive marketing is also used to describe traditional TV and radio advertising, email sent to you without permission and unsolicited direct mail. Are blog subscribers better?

Blogging 183

Blogging Comparison eBook Case Study 183

Onclusive

MARCH 17, 2020

Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. Traditional models of PR measurement no longer work (i.e. A new approach. The downside?

Media 221

Media Analysis Measurement Advertising 221

Mindful Marketing

AUGUST 24, 2018

It’s reasonable to think that such a mass problem requires a mass media solution, but is advertising the answer to decreasing domestic violence? Regular readers of this blog know that effectiveness is only one of the assessments that Mindful Marketers make. The caption read, “ If England gets beaten, so will she."

Advertising 50

Advertising Advertising Ethics Nonprofit 50

ImPRessions - Crenshaw Communications

JULY 10, 2023

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. Today, marketing and communications teams are being asked — over and over again — to do more with less.

Technology 266

Technology Television Web Social Media 266

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services. largely centers around advertising.

Media 103

Media Advertising Advertising Print 103

Onclusive

DECEMBER 19, 2019

This blog was originally published on AdAge.com on November 20, 2019. As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me.

Marketing 195

Marketing Advertising Advertising System 195

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Linking to blogs or articles that feature your expertise are also great ways to present your brand. Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached. If you’ve spoken at industry conferences, upload the video.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Director, Global Corporate Communications, Mimecast What’s the secret to success? However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Director, Global Corporate Communications, Mimecast. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195

Marketing Measurement Advertising Advertising 195

Sword and the Script

APRIL 21, 2020

In early 2011, I published a blog post with “20 places to look for a PR job.” To that end, this post is aimed at helping both job seekers and employers in PR and communications find resources for finding or fulfilling job listings. Professional Groups and PR Associations There are many associations dedicated to PR and communications.

Publicity 105

Publicity Communications Local Resources 105

5W PR

MARCH 25, 2024

It has been the go-to app for almost all demographics, and businesses are now utilizing the app as an extension of their digital marketing and advertising efforts. Notably, 5W consistently provides top-tier companies with an innovative, audacious, and goal-oriented communication strategy.

Agency 88

Agency Marketing Advertising Advertising 88

Prakkypedia

DECEMBER 27, 2015

It has struck me that this standard message is regurgitated by a lot of organisations in their marketing and advertising material and it’s a wasted opportunity. (I Advertising is an important communication channel that enables you to craft your own message, be creative, stand out, and say something interesting to customers.

Advertising 60

Advertising Advertising Television Retail 60

Stephen Waddington

NOVEMBER 6, 2019

There have already been two claims over the misuse of communication and resources. Managing business as usual while adhering to purdah rules is a challenge for any public sector communicator. What communication is permitted during purdah? A similar approach applies to blogs and social media.

Resources 62

Resources Communications Government Policies 62

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. There is simply no better instrument during a widespread crisis than communications. The modern communicator is not just a great storyteller. People need more right now. They need to be educated, entertained and enlightened.

Crisis 464

Crisis Publicity Exercises Trends 464

5W PR

DECEMBER 19, 2016

Social media has not only changed the speed at which people can communicate, it has also changed what people say to each other as they fit it into as few characters as possible. One place where effective usage matters is advertising. It makes communication easier for everyone and allows problems to be dealt with quicker.

Social Media 87

Social Media Communications Media Skype 87

Melissa Agnes

AUGUST 14, 2014

I’m always interested in seeing what’s being studied in universities these days, as well as the academic’s approach to the theoretical side of crisis communication, and so this day of observation and interaction was very fascinating for me. In terms of the crisis communication research.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Shift Communications

DECEMBER 6, 2021

More than a year later, these DE&I communications and programs are entering their sophomore phase, where enthusiasm has tempered and calls for action go unanswered. Including a top-line executive in these discussions will ensure that initiatives are continually driven forward and DE&I communications are meaningful.

Communications 78

Communications Employee Financial Community 78