Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. 3 Rules to Ensure Your Blog Isn’t Breaking Copyright Rules.

Infographics 72

Infographics Brand Branding Video 72

5W PR

SEPTEMBER 19, 2023

Online platforms In the digital age, online platforms have become the primary arena for communication and interaction. Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly.

Viral 78

Viral Digital PR Storytelling Reputation 78

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

APRIL 18, 2019

A CEO speech at an industry conference will work beautifully as a series of blog posts or bylined articles. A provocative blog post can be distilled in to a series of digital videos, or a C-level Q&A posted on LinkedIn or another social platform. Or, boost it with cost-effective paid social advertising.

Infographics 149

Infographics Retail Resources Employee 149

Solo PR Pro

AUGUST 14, 2018

The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. The upside is that the components of creating a positive online presence should already be part of an existing communications plan: A Seat at the Table. Your best course of action?

Reputation 79

Reputation Infographics Crisis Management Local 79

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides. This is where influencer marketing plays a pivotal role in the industry.

Retail 62

Retail Marketing Advertising Advertising 62

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Newsfile

NOVEMBER 14, 2023

Top 5 Press Release Examples (+insights) Discover how five leading brands effectively communicate their messages through innovative and impactful press releases. However, the content must remain clear , concise , formal , newsworthy , and avoid being overly promotional or reading like an advertisement. Our #BlackFriday deals are here!

Examples 116

Examples Energy Retail Product Launch 116

Buzzstream

FEBRUARY 1, 2024

Here is a successful template used by Jodie Booras of Kaiona Communications to secure coverage from major news outlets across the globe. For example, here are the guest post guidelines from the Hubspot blog. Ensure your post is compelling, the graphics are original and high quality, and your infographic topic is relevant to your site.

Pitching 87

Pitching Infographics Survey Resources 87

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. Tip #5: Read Creative Blogs. It’s time to expand your reading into the creative realm.

Creativity 150

Creativity Web Social Media Data 150

Communications Conversations

JULY 20, 2015

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs.

Social Media 60

Social Media Blogging How To Media 60

Critical Mention

JANUARY 3, 2018

Gone are the days of using AVEs (advertising value equivalents) or the number of clips or impressions as ways to gauge success. Follow experts like Christopher Penn of Shift Communications ( @cspenn ), Gini Dietrich of Arment Dietrich ( @ ginidietrich ), or Katie Delahaye Paine or Paine Publishing ( @queenofmetrics ).

Measurement 119

Measurement Content Marketing Writing Infographics 119

Doctor Spin

JANUARY 5, 2024

In PR, it makes more sense to group personas based on pre-existing communication behaviours—related to specific issues. Media Consumption : Regularly consumes content on digital marketing blogs, listens to podcasts related to career growth and personal development, and follows influencers in the marketing and lifestyle sectors.

How To 52

How To eBook Corporate Groups 52

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Create community-focused events or initiatives.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

DECEMBER 18, 2014

If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Systems you may be asked about: CMS logins to blogs, content libraries, asset pools. Earned Media. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. We offer everything from strategic communications to public relations, marketing, branding and creative services.

Media Relations 97

Media Relations Media Social Media Internal 97

Beyond PR

JANUARY 30, 2018

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. The infographic below breaks down the five key steps to comprehensively manage earned media programs. Cision Impact Report. Turning Point.

Measurement 75

Measurement How To B2C Infographics 75

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

This role is where “the buck stops” as far as key client communication and quality-control are concerned. But, like many agencies, we create so much written content – bylines, blog posts, op-ed pieces, etc., The post Creating The PR “Dream Team” appeared first on Crenshaw Communications.

Agency 136

Agency Analytics Creativity Social Media 136

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Cision

OCTOBER 19, 2015

PR professionals are no longer solely responsible for communication. Take the topic and repurpose it by creating “cobblestones” like blog posts, videos, infographics and more, which all lead to the main, big piece of content. Don’t just advertise anymore; instead, be honest. Check out our “PR Starter Kit!”

Infographics 120

Infographics SEO Engineering Strategy 120

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? As well, it synthesizes a host of ideas.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

JUNE 12, 2018

wrote Siftrock in a press release about being included as one of the nearly 7,000 other logos on the marketing technology landscape infographic. If you’re not familiar with the martech infographic , a gentleman named Scott Brinker invented it to track the growth among vendors developing marketing technology tools. and execute on them

Creativity 60

Creativity Infographics B2B Corporate 60

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Cision

APRIL 20, 2015

We use a wide range of content and activities to communicate our messages and reach our target audiences. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. PR no longer is a press release or media relations business.

Media 120

Media Content Marketing Infographics Fashion 120

Onclusive

MAY 10, 2018

Jennifer Donovan, founder of San Francisco-based Nova Communications, swears by TweetDeck : “I have columns that keep track of keywords, topics, hashtags, and client Twitter handles. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.) 3–Visual Storytelling.

Storytelling 230

Storytelling Technology Tools Infographics 230

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media).

Pitching 40

Pitching Writing Engineering Wikipedia 40

PRSay

MAY 18, 2016

We’ve also seen metrics like AVE (advertising value equivalency), which measures the perceived value of media placements, take a backseat to things that more accurately showcase ROI, such as share of voice, mindshare, traffic and increased sales attributed to specific campaigns or activities. Data Closes Deals. What would be even better?

Data 106

Data Meeting Measurement Guidelines 106

5W PR

JUNE 28, 2018

Integrating visuals like infographics, pictures, and videos into the marketing mix can give brands the edge when it comes to engaging with important customers. Storytelling can be the key to stronger advertising, better relationship management, and even an increased chance of lead generation. Shareability.

Storytelling 60

Storytelling Infographics Agency Strategy 60

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Beyond PR

JANUARY 20, 2017

I think we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. It took a while for advertisers to realize that consumers weren’t responding to them, and finally — finally! Advertorials are Dead. Images: Pixabay 1 , 2.

Brand 40

Brand Branding Small Business Advertising 40

5W PR

NOVEMBER 2, 2016

But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business. Build a strong media network.

Publicity 87

Publicity Case Study Infographics Energy 87

Rock the Status Quo

FEBRUARY 3, 2016

Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results. If you like the writing style in my blog, I promise you’ll like the style of the book. Your Free Book Bonus.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results. If you like the writing style in my blog, I promise you’ll like the style of the book. Your Free Book Bonus.

Case Study 100

Case Study Infographics Journalism Writing 100

Shift Communications

AUGUST 12, 2015

One of the most consistent blog topics I’ve been seeing the past 3-6 months has centered around content strategies. Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit.

Mobile 60

Mobile Strategy SEO YouTube 60

Shift Communications

MARCH 3, 2017

When collecting data, even though media may be your primary target, coverage is never a sure thing, so think about how else the resulting data might be used – company blogs, infographics, sales materials, social media posts, advertising, customer communications and more. Are the Conclusions Defensible? Molly DiLorenzo.

Survey 60

Survey Data Google Web 60