Newsfile

FEBRUARY 28, 2024

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., company website, blogs).

Viral 52

Viral Crisis Communications SEO Reputation 52

Flatiron Communications

NOVEMBER 28, 2018

Facebook’s (Disbanded?) Nick Confessore, one of The New York Times’s better-known investigative reporters, appeared on MSNBC’s “All in with Chris Hayes” within hours of The Times publishing its bombshell exposé on how Facebook dealt with the Russian crisis. Later that day, the company’s abbreviated blog post went up.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. It grew eventually into a tech-based email list that was free for users with an advertising model. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He

Reddit 177

Reddit Software B2B Technology 177

Waxing UnLyrical

FEBRUARY 26, 2013

Facebook insists it has the answer: write better content. Be succinct, use photos, on and on down the list of cliched suggestions that have peppered many a blog post. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. His findings are pretty illuminating.

Viral 102

Viral Advertising Advertising Facebook 102

Flack's Revenge

MARCH 8, 2018

Other methods like advertising equivalency value and reach (or circulation or audience) seem outdated and only take you so far. And Facebook’s newsfeed algorithm counts engagement as an increasingly important signal. They also mentioned a recently released Chrome extension that they say predicts content virality.

Data 159

Data Media Software Viral 159

ReimaginePR

AUGUST 29, 2016

Get Started on Facebook. If You’re Just Getting Started: If you’re not sure which platform to start on, I’d recommend Facebook. Facebook has over 1 billion active users every month, and 70% of those users are active every day. It stands to reasons that at least some of your target audience is on Facebook.

Social Media 149

Social Media Marketing Media Facebook 149

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook dodges blame. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. Facebook’s first instinct was to claim it was a victim of Cambridge Analytica’s mistake and to deflect with a series of privacy policy changes.

Crisis 136

Crisis Privacy Airlines Facebook 136

Stephen Waddington

FEBRUARY 10, 2019

Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and analytics are poor. It’s an issue I explored in a blog post this week. ?? Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? Tool: how well are you using LinkedIn?

Viral 68

Viral Journalism Analytics Case Study 68

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

JULY 25, 2016

As an example, there are a lot of people that spend some portion of their time on Facebook every week. Facebook is the dominant social network in terms of nearly every metric (except engagement, which is dominated by Facebook-property Instagram). Do superusers do what you want them to do?

Facebook 120

Facebook Instagram Measurement Twitter 120

Cision

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Currently, Instagram has over 300 million daily users, which means that each Story has great potential to be seen by a handful of people, especially if they are viral. 5% are taken to a campaign page.

Instagram 63

Instagram Marketing Viral Airlines 63

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Interesting test of Facebook content shows longer form content may win. CMO of Meddle.it. pic.twitter.com/D12Q53HHZf. —

Social Media 120

Social Media Twitter Media Nonprofit 120

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. ‘Native posting’ is the first thing to consider with Facebook. . ‘Native posting’ is the first thing to consider with Facebook.

Video 62

Video Social Media Instagram Media 62

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest. Pump It Up.

Energy 120

Energy Viral Storytelling Community 120

Cision

FEBRUARY 5, 2016

For insight, we spoke with Courtney Lopez , who along with with her husband Chris, blogs at Courtney’s Sweets and Know Your Produce. I love Instagram and Facebook! Facebook is great for reader engagement and click-through, while Instagram allows me to be my brand and also be myself.

Pitching 120

Pitching Instagram Viral YouTube 120

ReimaginePR

JUNE 6, 2016

This shows that if your target audience is between the ages of 30–49, they’re more likely to be on Facebook and only somewhat active on Instagram. Now you can spend most of your time on Facebook, while still devoting a portion of it to promoting on Instagram. 8: Paid Advertising. That’s valuable insight! 9: Evaluation Metrics.

Social Media 120

Social Media Media Instagram Advertising 120

Waxing UnLyrical

MARCH 30, 2015

5 Clever Social Media Marketing Campaigns that Went Viral. If not, don’t worry; James Timpson fills you in via this post on Jeff Bullas’ blog. Most viral April Fools videos of 2014. Twitter Facebook Google+ LinkedIn Monday Roundup: Buzz Marketing a la Spring. Why: Because The Day is coming up!

Viral 40

Viral Marketing Web Big Data 40

Sword and the Script

APRIL 5, 2016

LinkedIn Marketing Solutions Blog: B2B Beat: CMOs Invest in Social But Do They Measure Its Impact? There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. What’s the engagement rate of a brand page on Facebook that doesn’t advertise? However, only a fractional 2.8%

Mobile 60

Mobile Survey Marketing B2B 60

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

ReimaginePR

SEPTEMBER 26, 2016

At the end of the day, Google, Bing, Facebook– you name it– are focused on creating an excellent user experience for their customers. I’m startled whenever I come across blog posts containing only 300 words or less. But don’t simply post a link on your Facebook page and expect for it to go viral.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Stephen Waddington

DECEMBER 24, 2019

Thanks to Stephen for allowing me to blog about the election, I think it is fair to say we took a different viewpoint. As part of the digital strategy, short films were made of each visit and were soon circulating on local Facebook posts, sort of mini-viral films mostly re-shared by Facebook users in the areas he visited.

Newspapers 78

Newspapers Film Local Policies 78

wiredPRworks

NOVEMBER 10, 2016

And here's my interview that first appeared on the conference blog. Question: While the concept is centuries old, influencer marketing became the "buzz word" only a couple of years ago, and advertisers' interest in it is only getting stronger. The biggest misconception is that the campaign will go viral. Was it worth it?

Marketing 65

Marketing Conference Advertising Advertising 65

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.). Originally published for the Jaffe Blog: [link].

Social Media 83

Social Media Pitching Media LinkedIn 83

ZudePR

MAY 17, 2016

Advertising legend David Ogilvy agreed: On the average, five times as many people read the headline as read the body copy. Facebook is winning and everyone’s a publisher now. You won’t find all the answers in this 750-word blog post. So crafting a powerful one is important. In this online world. But it’s a start. Print it out.

How To 60

How To Tools Writing Viral 60

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.). Originally published for the Jaffe Blog.

Social Media 60

Social Media Pitching Media LinkedIn 60

Stern + Associates

FEBRUARY 7, 2014

Ultimately, no matter how many books you’ve authored or how often you post to your Facebook page, it all comes back to what you have to say. But making the ad is the easy part—it’s the “standing out above the rest” aspect that’s a lot more difficult to execute. You don’t even have to be the best. But you do have to stand out from the crowd.

Leadership 78

Leadership How To Enterprise Viral 78

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 72

Infographics Case Study Video Survey 72

PR in High Definition

SEPTEMBER 24, 2019

With social media now king of the internet, and a critical tool for media outlets to share their content and reach their audience, many of the top stories we read each day are posted by dedicated Social Media Editors on Twitter and Facebook. There’s a misconception that these Social Media Editors post what they’re told to. News been framed!

Media 54

Media Newspapers Journalism Video 54

Waxing UnLyrical

OCTOBER 17, 2011

Over the past three-four years, we witnessed the rapid adoption of social media sites like Twitter and Facebook and, consequently, a growing number of our customers talking about our business online. We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. How valuable was that time spent listening?

Publicity 87

Publicity Banking YouTube Social Media 87

The Resolution Blog

JANUARY 8, 2018

Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Read Jim’s insights and my response on Paul Sutton’s PR blog. Online advertising has changed. Hours are spent daily individually converting them…Until now. The results?

Tools 136

Tools Publicity SEO Measurement 136

Beyond PR

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

Google 64

Google Digital PR Mobile SEO 64

Norton's Notes

SEPTEMBER 25, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio , newspaper , and television. [3] Don’t date your blog content – it is proven to reduce its reach.

Marketing 28

Marketing Employee Wikipedia Data 28

Beyond PR

AUGUST 4, 2016

No one wants to see 10 hashtags from Instagram in a Facebook post. By now, almost the entire world is on Facebook it seems, so let’s make sure we are getting it right with these 11 best practices for brands. Remember that people have a greater expectation for visuals on Facebook. Leverage Facebook Live! With more than 1.65

Social Media 40

Social Media Pinterest Media Marketing 40

MaccaPR

AUGUST 26, 2015

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Wells Fargo 's 11 museums across the U.S Source: Maccabee.com ). GNP Company’s Souvenir Booklet.

Corporate 48

Corporate Examples Storytelling Brand 48

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your customers could make their displeasure known on your Facebook page and Twitter feed. What if someone made an offensive statement on Facebook, Twitter or Instagram? Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62