5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

PRSay

SEPTEMBER 7, 2021

Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept. Clearly, companies are noticing the utility of an individual who gains a large following on social media to be a spokesperson or “brand ambassador.”. This year’s theme is “Leading With Ethics.”

Ethics 172

Ethics Public Affairs Policies Guidelines 172

Burrelles Fresh Ideas

MARCH 12, 2024

Creating a strong brand presence should be a priority for your tech startup. A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. However, building a brand presence can be tricky if you’re new to the tech industry. Worldwide tech spending recently topped $5.1

Social Media 79

Social Media Strategy Media Reputation 79

5W PR

AUGUST 22, 2017

Social media has grown from a simple place to connect friends and family to a marketplace for brands of all sizes. Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships.

Social Media 92

Social Media Guidelines Media Handbook 92

5W PR

MAY 23, 2022

For this reason, marketing professionals now need to create new strategies without any kind of guideline present. Brands engage in one-on-one conversations with their clients, which helps them gain insights that can be applied to scalable technology such as AI chatbots. Use Of Conversational AI. Benefits of Conversational Marketing.

Marketing 88

Marketing Guidelines Customer Service Technology 88

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section.

Community 206

Community Nonprofit Conference Social Media 206

Shift Communications

MAY 24, 2022

Based on the recent influencer campaigns we’ve managed for clients (and are loving from other brands), here are the tricks for getting more value out of current and upcoming influencer marketing initiatives. When you treat influencers as brand ambassadors, more trust is developed between the brand, the influencer and their followers.

Strategy 97

Strategy Marketing Guidelines Creativity 97

The Proactive Report

DECEMBER 14, 2014

Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. Read the FTC Guidelines. Get your team trained on these social media guidelines and how to use social posts appropriately. PS Vita [ruling] the world. Learn about it! PR TAKEAWAY.

Guidelines 168

Guidelines Training Employee Social Media 168

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Due to their loyal, large and engaged following, influencers can significantly impact brand visibility, credibility, and ultimately, sales. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. 1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. Bloggers, by an overwhelming majority (76%), choose to run their blogs on WordPress.

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Like the proverb, voice helps a brand stand out in a crowded field by giving it a distinct and unforgettable personality. Why should it Matter? 45% said so.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Mindful Marketing

AUGUST 13, 2022

The great expansion of spokespeople hit home for me a few months ago during a discussion about personal branding in our university's capstone marketing course. Besides Body Armor, Rachel also has enjoyed sponsorship experiences with TreadBands, Barstool Sports, and LiquidIV, which have provided her with a variety of branded gear.

Pharmaceuticals 75

Pharmaceuticals Advertising Advertising Consumer 75

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites. If your product falls into a niche, blogs are a terrific way to get the word out to your target market.

Media Relations 232

Media Relations Marketing Media Fashion 232

Buzzstream

FEBRUARY 1, 2024

Guest Post Outreach Email Template When pitching a guest post idea, the golden rule is to follow the writer’s guidelines on the target site. For example, here are the guest post guidelines from the Hubspot blog. If you miss those guidelines, don’t expect your email to get read. Let me know!

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. However, some sites may be open to guest posts even if they don’t advertise. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it.

Analysis 90

Analysis SEO Guidelines Google 90

Barokas

JUNE 7, 2019

Celebrity endorsements have been around for more than a century, but the 80s ushered in a new era of celebrity that not only elevated brands, but profits as well. Along with Air Jordans, how brands engage and promote their products and services has evolved. Many are instead turning to influencers— so naturally, brands should follow.

Marketing 94

Marketing Guidelines Consumer YouTube 94

Konnect Agency

APRIL 20, 2023

Brands are leveraging social media platforms to reach their target audience through trusted influencers with great success. ” This blog post will explore what de-influencing is, how it impacts the marketing world, and what to expect from it. The industry is projected to be worth $21.1 billion in 2023.

Trends 52

Trends Marketing Ethics Consumer 52

Cision

AUGUST 11, 2016

Advertising Age Online. Seth’s Blog. TopRank Marketing Blog. “It’s HubSpot Blog. Marketo Marketing Blog. SEOBook Blog. The Convince & Convert Blog. Sprout Blog. Duct Tape Marketing Blog. Branding Strategy Insider. Search Engine Land. Social Media Examiner.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

MARCH 11, 2017

He publishes notes to the podcast on Earnworthy , his company’s blog: 7 Chrome Extensions for Marketers. 2) Is your brand investing in the right content? Brands often develop content because either their competitors are doing it or to please an executive. 3) Native advertising risking non-compliance.

Tools 68

Tools Marketing Advertising Advertising 68

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. with $1 million of advertising; in return, Hershey could use E.T. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime. What did brands get for their money this year? See these related posts: How Long Should a Blog Post Be? [A

B2B 68

B2B Marketing Advertising Advertising 68

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006.

Financial 52

Financial Social Media Banking Media 52

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Brands bid against peers targeting the same behaviour, demographic or keywords. Native advertising. Influencer.

Media 103

Media How To Advertising Advertising 103

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. The note should show familiarity with the editorial guidelines of the targeted publications as well as the author’s clear expertise. Don’t be commercial.

B2B 147

B2B Leadership Customer Service eBook 147

Communications Conversations

OCTOBER 13, 2014

Specifically, I talked about how today’s branded content is broken. Again, it was a half-day presentation, so I’m not going to blog about the whole thing today, but I did want to discuss the 10,000-foot view. My main hypothesis: Today’s branded content is broken (for the most part). And failing. I blame Oreo.

Strategy 120

Strategy How To Guidelines Advertising 120

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. These brands are winning with markets that are hard to target by traditional means.

Viral 100

Viral Guidelines Social Media Groups 100

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. Like a match to a flame, human writers breathe life into brand voices. This is why human knowledge will forever be a necessity.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

PR Fuel

AUGUST 12, 2021

Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Those who blog are 14 times more likely to see a positive ROI. You can hire a press release writer and start boosting brand awareness with ease. About 77% of all internet users read blogs. Write for Your Audience. Use Accurate Formatting.

Writing 105

Writing SEO Pitching Engineering 105

Mindful Marketing

JANUARY 29, 2023

” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy. A recent article in The Drum begins, “AI models such as ChatGPT, Midjourney and Lensa AI have taken the advertising world by storm in recent months.”

Ethics 98

Ethics Guidelines Fashion Transportation 98

Konnect Agency

JUNE 8, 2023

This blog post breaks down the different parts of the app where your content can appear and provides a clear explanation of the ranking process for each section. It is here that users often stumble upon new brands, accounts, and influencers. Konnect with us to learn how we’ve helped brands stand out on social media.

Instagram 52

Instagram Guidelines Social Media Video 52

Buzzstream

FEBRUARY 9, 2024

Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts. Finding Unlinked Mentions As the name implies, unlinked mentions are instances of your brand or website not being linked to your site. but the link seems missing.

Google 71

Google Infographics Pitching Resources 71

Waxing UnLyrical

APRIL 4, 2019

So how can you, as a communications professional, leverage the power of community building for your brand? Now the hard part, building those relationships to reach your prospects and build brand advocates (your fans who will share your messages on their own networks). Let’s get right to it, how to build your brand’s community.

Community 79

Community Customer Service System Guidelines 79

PR Fuel

JANUARY 24, 2021

When done right, it gives good exposure to your brand and can lead to more potential revenue. Let’s delve deeper into the specific advantages that your brand will receive. It’s a way to communicate important news about your brand. Press release writing services will not only improve your brand’s image.

SEO 65

SEO Writing Engineering Product Launch 65

PR Fuel

MARCH 21, 2021

You want to avoid making your writing sound like an advertisement. To make it sound like a news article, write in the third person, drop the Oxford comma, and follow all the other guidelines the Associated Press has created. Journalists might mistake it as spam, or they’ll dislike how long it takes to get to the facts.

How To 105

How To Analytics Writing Guidelines 105

Critical Mention

DECEMBER 2, 2018

If you need some guidance, checking out the website’s guidelines will help you make use of interlinking tools. Social media builds brand awareness by boosting engagement, leading to link building, increasing your SEO ranking and allowing for content advertising. Use social media. SCHEDULE A DEMO.

SEO 71

SEO Strategy Guidelines Social Media 71

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. Those are four great reasons more and more brands, including your competitors, are taking deeper dives into data. Not only does it help your brand stand out, it allows you to build insights around your specific audience.

Data 106

Data Meeting Measurement Guidelines 106