Cision

JANUARY 25, 2016

The big budgets owned these channels, and consumers had to pay attention to those advertisements.”. Here’s a quick look at the first three steps brands should take to ensure a successful content marketing strategy: 1. Joe brings up a few examples, but Jyske Bank sticks out the most. Today, however, is another story.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Cision

SEPTEMBER 14, 2016

Cision, TD Bank and Newmont Mining will show how to apply AMEC’s new framework to campaigns during the free webinar Measuring the Value of an Integrated Communications Strategy. An integrated approach to your communication strategy will ensure the best results. ET, get a sneak-peek into how the tool works. Track results.

Communications 0

Communications Banking Measurement Public Affairs 0

Cision

DECEMBER 6, 2017

This integrated approach is a great way to adopt a digital storytelling strategy. Last year, paid advertising surpassed $500 billion , owned media technology represented a $32 billion market. And more importantly, it makes it easier for communications teams to solve a more significant challenge — earning business results from PR.

How To 223

How To Marketing Storytelling Measurement 223

Buchanan PR

JULY 31, 2023

Among the various marketing strategies that have emerged in recent years, influencer marketing has proven to be a potent tool for boosting brand visibility and driving sales. This cost-effectiveness allows businesses, especially smaller ones with limited marketing budgets, to get their name out without breaking the bank.

Banking 75

Banking Community Ethics Consumer 75

5W PR

JULY 11, 2019

For starters, research shows that 90% of people trust a news source as more credible than advertising. This advice is especially pertinent to cannabis companies, who have so far been unable to advertise as mainstream businesses. It is certainly much more valuable than any paid advertisement. Why does it help?

Industry 60

Industry Advertising Advertising Consumer 60

Contently - Strategy

FEBRUARY 12, 2024

Many forms of financial content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. You can promote newsletter subscriptions with pop-ups on your website, advertise on social, and incentivize followers with a referral campaign.

Financial 52

Financial Content Marketing Marketing Banking 52

Waxing UnLyrical

MARCH 28, 2016

Spring cleaning your strategy can be a breath of fresh air. that I’m going to use for my own “strategy spring cleaning.” ” What are you doing to make over your strategy this year? Twitter Facebook Google+ LinkedIn Monday Roundup: Spring Cleaning Your Strategy. Please share in the comments below.

Strategy 40

Strategy Banking Fashion SEO 40

Landis PR

APRIL 29, 2024

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. At the moment mainly in Western Finland, there are plans for 225 billion euros worth of industrial investments.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

DECEMBER 21, 2021

Finally, the demise of third-party cookies means brands are reviewing their data strategies and will make major changes. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Contently - Strategy

OCTOBER 24, 2019

Many forms of content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. You can promote newsletter subscriptions with pop-up on your website, advertise on social, and incentivize followers with a referral campaign. Keep topics personal and relatable.

Financial 79

Financial Banking Content Marketing Writing 79

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Suppose you’re trying to formulate a 2015 SEO strategy. Can this be repeated? Can this be repeated?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Solo PR Pro

FEBRUARY 25, 2021

Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. They asked me to put together a very robust communications plan that included my media relations approach and social strategy and other communication stuff not part of my usual responsibilities. It was painful.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Rock the Status Quo

DECEMBER 1, 2016

It’s free, using the same basic interface that Facebook advertisers use to select an audience for their ad. One of my clients is a bank with branches scattered all over Arizona. They are a commercial bank, so business loans are their bread and butter. How do you do set this up? A quick example of how I use this feature.

Facebook 100

Facebook Banking Retail Local 100

Rock the Status Quo

DECEMBER 1, 2016

It’s free, using the same basic interface that Facebook advertisers use to select an audience for their ad. One of my clients is a bank with branches scattered all over Arizona. They are a commercial bank, so business loans are their bread and butter. How do you do set this up? A quick example of how I use this feature.

Facebook 100

Facebook Banking Retail Local 100

Mindful Marketing

DECEMBER 4, 2022

While I know a little about advertising endorsements, investing and cryptocurrency are not my wheelhouse, which led me to reach out to two colleagues who have both that skill set and knowledge. I asked each to share his thoughts about celebrities endorsing financial products. He holds the designations of CFA, CFP, and CAIA.

Financial 80

Financial Banking Consumer Ethics 80

Buzzstream

MAY 15, 2024

We talk a lot about link building strategies on our blog. In our conversation, we discuss strategies that work (or not) and how you should think about your link building in 2024. The free tool or freemium model in SaaS is an effective link building strategy. What is the link building strategy for a freemium tool?

Google 71

Google SEO Tools Pitching 71

Konnect Agency

AUGUST 24, 2020

At least, that’s what many businesses are banking on this holiday season now more than ever. Here are 7 trends we can expect to shape this year’s holiday season and how you can prepare your brand strategy : Comfort/Homebody. marketing strategy to amplify messaging, build awareness and convert to sales. What your strategy?

Trends 52

Trends Retail Consumer Banking 52

Solo PR Pro

APRIL 8, 2021

It’s doing a lot of different things in partnership with other functional areas and forms of communication, like marketing and advertising.”. I hadn’t even opened a bank account yet! “People tend to think of PR as just one thing, but it’s so much more,” she said. Starting as a solopreneur.

Meeting 97

Meeting Journalism Employee Storytelling 97

Waxing UnLyrical

JUNE 5, 2018

In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes! Let your data explain the need!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Solo PR Pro

JANUARY 14, 2020

He was the art director at an advertising agency and not even the person who made the decisions about marketing/PR, but he introduced me to the people who do. I think when you’re starting out it is easy to hit the panic button but as you go along the pipeline really does build on itself once you find a strategy that works.

Insurance 110

Insurance Insurance Banking Groups 110

Sword and the Script

DECEMBER 31, 2016

5) 11 Shrewd PR and Marketing Predictions You Can Bank On. Even if you pay for advertising space or promotion, business communications today is a loop. 7) Marketing Strategy: The Looming Knowledge Crisis. Coincidentally, readers spent an average of seven minutes with this piece. PR is the best-kept secret in content marketing.

Blogging 110

Blogging Content Marketing B2B Social Media 110

Waxing UnLyrical

JUNE 27, 2016

How Bloomberg Media Is Rethinking Its Entire Sales Strategy and Seeing Results. Why: “…It’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. Social Strategy Can Help Break Your Company’s Silos.

Banking 42

Banking Writing Social Media Strategy 42

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. Most recently I posted about a social media campaign from a French advertising firm to bring awareness to addiction and how society glamorizes excessive drinking. At SA, I lead a team of PR dynamos.

Measurement 65

Measurement Course LinkedIn Banking 65

PR in High Definition

MAY 26, 2021

Any comms or marketing professional knows that word of mouth is still one of the most powerful tools out there – especially as we’re becoming increasingly sceptical of marketing and advertising. Not to mention, these are invaluable for informing wider and overall business strategies. In the end, it all boils down to trust.

B2B 62

B2B Banking Corporate Internal 62

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. Guest Post by Simon Erskine Locke. To be clear, these are all important components of the brand building process.

Brand 74

Brand Branding Banking Financial 74

Mark My Words

DECEMBER 15, 2020

The record for an advertising Instagram post was $500,000, paid to Kim Kardashian in 2015, but Mr Borkowski said Oprah’s social media video was ‘a million buck post in free publicity’ at least. He said: ‘Having Oprah Winfrey endorse your product is the golden ticket in global advertising for any company.

Instagram 60

Instagram Brand Branding Publicity 60

Waxing UnLyrical

JUNE 17, 2016

Focusing on integration and strategy is key. . Sure, there was one panel on the difference between PR & advertising, but overall, folks weren’t interested in navel-gazing… because they have better things to do. Honestly, what more can anyone ask for?

Internal 40

Internal International Measurement Banking 40

Waxing UnLyrical

JUNE 13, 2016

Why: “Whether it’s a new social media network, advertising platform or technique, we need to spot it, understand it and adapt to it if we’re to reach the audiences who use it,” writes Stephen Hardwick , Director of Corporate Communications for Her Majesty’s Revenue and Customs, in this still relevant post.

Education 40

Education Measurement Government Interviews 40

MaccaPR

JULY 20, 2015

However, now brands have the option to appear as part of a ‘Live Story’, which gathers photo and video content from events or destinations around the world, ranging from fans celebrating the FIFA Women’s World Cup 2015 in Vancouver, Canada, to daily life in the West Bank. Watch the branded Live Story or Discover ad, or don’t.

Brand 48

Brand Branding Marketing Mobile 48

Sword and the Script

FEBRUARY 14, 2017

A business that spends any amount of advertising money should be able to see the value. Advertising is in effect paying to reach someone else’s community, so why not invest and build your own in the long run? We Should Measure Content Marketing by Relationships. 2) Community Strength. 3) Quality.

B2B 68

B2B Measurement Blogging Community 68

Norton's Notes

JULY 29, 2015

Most of the people I speak with will have a strong interest in digital, online or modern public relations strategy. Despite by my age, I’m lucky enough to have worked with over 30 organisations including a number of banks, DuPont, Adobe UK, and even the Falkland Islands Tourist Board. My first interview was with Arik C.

Interviews 28

Interviews SEO Banking Radio 28

Mindful Marketing

MARCH 3, 2024

Also surprising, another study identified individuals in accounting, banking, and finance as the most foul-mouthed professionals. Advertising is one of the world’s most pervasive and influential forms of communication. Those who work in advertising are some of the brightest and most creative people on the planet.

Marketing 100

Marketing Healthcare Study Advertising 100

Waxing UnLyrical

JUNE 10, 2016

I see a lot more interest from PR pros in adding paid efforts into their media mix, usually starting with social advertising (i.e. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. What say you?

Communications 40

Communications Conference eBook Facebook 40

Sword and the Script

DECEMBER 20, 2022

Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’ Data-driven strategy will increase in importance for employee communications. Sylvie Harton , SVP, Global Head of Strategy, Public Relations and Investor Relations, Notified.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Investment Associate/Marketing, Wela Strategies 31. Finally, 2024 also brings another U.S.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. How does client research inform marketing strategy? The importance of research in developing marketing strategy cannot be overstated. How important is client research?

Nonprofit 227

Nonprofit Crisis Viral Groups 227