PR 20/20

OCTOBER 14, 2021

In 2017, Google had more than 7 million advertisers spend just over $10B on advertising on the platform. But on average, for every dollar spent, advertisers earned $8 in revenue. Financial advisors will tell you that when investing, you want to aim for an ROI above 7%. Yeah, that’ll work.

Marketing 87

Marketing B2B Advertising Advertising 87

Sword and the Script

MAY 8, 2018

This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve. Here are five points I think are relevant for B2B marketing leaders. Marketers from B2B product companies say their budgets grew 6.2%

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

JUNE 6, 2023

Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. He joins from a B2B payments platform where he was the senior executive in charge of sales. >>> Looking for help with B2B marketing and PR? How is it being used?

Survey 146

Survey Software B2B Pitching 146

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Continue reading In some organisations, especially large ones, there are various financial stakeholders. Shareholders, investors, financial institutions, etc.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests announcements about financial transactions like funding or acquisitions didn’t convert. c) Financial transaction releases do not underperform.

Study 139

Study Media Relations Media Measurement 139

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. Shareholders, investors, financial institutions, etc. While advertising can support such endeavours, it’s all about PR.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. >>> Looking for a B2B tech PR with expertise and execution? Give our services a try.

Study 93

Study Marketing Survey SEO 93

PR 20/20

OCTOBER 14, 2021

In 2017, Google had more than 7 million advertisers spend just over $10B on advertising on the platform. But on average, for every dollar spent, advertisers earned $8 in revenue. Financial advisors will tell you that when investing, you want to aim for an ROI above 7%. Yeah, that’ll work.

Marketing 52

Marketing B2B Advertising Advertising 52

Sword and the Script

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. This year the report sampled responses from 679 in North American B2B companies. B2B content marketers serve an average of four audiences. Webinars are a long-time staple of B2B marketing.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

5W PR

OCTOBER 20, 2020

Another 83% said they see financial performance improvement in purpose-driven companies. Some encouragement may have come from an ANA (Association of National Advertisers) B2B study of 259 B2B leaders in association with the Harris Poll and consultancy firm Carol Cone on Purpose. What Does Change Look Like?

Brand 88

Brand Branding Survey Study 88

Contently - Strategy

FEBRUARY 9, 2021

But no one wants to sign up for a newsletter about huskies in the snow from a B2B technology company. The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. It provides unique information and perspective that your audience can’t get anywhere else.

How To 142

How To Content Marketing Banking Advertising 142

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Casey is ReputationUs’s founder and president.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Sword and the Script

DECEMBER 21, 2021

My B2B clients are more open to sponsored content. I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

MARCH 7, 2023

There are a handful of ad tech companies that provide this form of advertising – a gas stations aren’t the only place that host it. Updates to the CRM include the “option to personalize communication to create a custom experience for their capital market contacts,” such as investors or financial analytics. million, compared to $14.4

Software 126

Software Analytics Technology Video 126

Shift Communications

NOVEMBER 20, 2017

B2B tech companies have jumped in with both feet. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. B2B technology. Marketing and advertising. Airlines have started using more characters. Automakers.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Bianchi Biz Blog

JANUARY 20, 2022

Clients categorized as Close , with 33 percent of respondents, are pretty happy with their in-house marketing, advertising, PR and digital capabilities. Heck, we are not even a good fit for every client in the B2B automotive / mobility supplier sector that we concentrate on. Author: Jim Bianchi.

Automotive 84

Automotive Agency Tourism Mobile 84

Critical Mention

FEBRUARY 22, 2019

In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. The agency specializes in B2B financial services industries. How did you decide on a career in marketing/advertising? By Seedepth. What is your ideal type of client?

Interviews 50

Interviews Marketing Financial Insurance 50

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. Cannes used to be called the “Festival of Advertising.”

Agency 120

Agency Creativity Advertising Advertising 120

Shift Communications

FEBRUARY 7, 2018

Snapchat’s revenue saw the traditional fourth quarter bounce that all established social networks see: Fourth quarter earnings almost always are strongly positive as advertisers pour money into social networks for the holidays. B2B companies pay to retarget in order to close deals, while B2C companies solicit consumer purchases.

B2C 74

B2C Web Advertising Advertising 74

Cision

JANUARY 2, 2018

Recently, a CMO from a leading financial services firm was telling me how she’d doubled her brand’s digital ad budget — I asked her whether the company was utilizing the wealth of content it already produces. Dan Curran is a seasoned marketing and advertising entrepreneur. About Dan Curran.

Facebook 0

Facebook Marketing Journalism Creativity 0

ImPRessions - Crenshaw Communications

OCTOBER 24, 2017

Today’s B2B public relations is as much about thought leadership as it is about generating earned media or other types of executive visibility. However, if a potential client is looking at PR as a substitute for advertising, or thinking good PR can overcome a bad product or faulty design, that is a mistake.

Company 136

Company Leadership Agency Employee 136

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” This is effectively native advertising, which Cision says is “proven to be more trustworthy.” That’s not an isolated finding either.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

FEBRUARY 6, 2018

Trust and the Unlikely Reinvention of Advertising [UML]. 50% trust financial industry analysts. Technical expertise is particularly relevant to the B2B technology space. While 65% of people obtain news this way, trust in platforms declined 11 points in this year’s study. 4 Ways for Business to Build Trust.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Buzzstream

MARCH 31, 2020

It was fairly common to see guest posts showing up on blogs about home improvement which somehow included a link to a website on financial services. Ask your paid search or media team where they do display advertising and which domains sent the best quality traffic. We built just 47 links across this 12 month period: Not bad!

SEO 125

SEO Google Hotels Strategy 125

Waxing UnLyrical

DECEMBER 4, 2018

It’s rumored that Lincoln saw a 25 percent increase in sales of their Navigator series when they began using Matthew McConaughey in their advertising. Dawn has experience in both B2B and B2C communications in various sectors, such as government, nonprofits, financial, real estate and manufacturing. Enter the micro-influencer.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Cision

JULY 26, 2017

Financial -> (Income, Net Wealth). Behaviors -> (Anniversary, Automotive, B2B, Charitable Donation, Consumer Classification, Digital Activities, Expats, Financial, Job Role, Media, Mobile Device User, Multicultural Affinity, Purchase Behavior, Residential Profiles, Seasonal and Events, Travel).

Social Media 233

Social Media How To Insurance Insurance 233

The Resolution Blog

JANUARY 8, 2018

Yes, they can help you add a financial value to your reporting. A tool stack for PESO (paid, earned, shared, owned) structured PR Gini Dietrich from Spin Sucks explores the notion of not having a universal financial value in PR and how a stack of tools can get to a valuable ROI. Online advertising has changed. The results?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

NOVEMBER 12, 2019

Funding and financial transaction data are provided by CrunchBase. The company sells intent data, but not leads or advertisements, which the company says means its data is unbiased and of higher quality. The post An Overview of Business Software Review Sites for Marketing Leaders in B2B Tech appeared first on Sword and the Script.

Software 17

Software B2B Marketing Data 17

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

DECEMBER 26, 2023

B2B marketing relooks brand marketing and awareness “The building of an actual pipeline doesn’t start with merely laying the pipe in the ground. Something similar has happened in B2B marketing over the last 20 years. So, more companies are chasing fewer in-market customers in B2B and doing so at the expense of brand.

Writing 192

Writing Communications Marketing B2B 192

Cision

DECEMBER 14, 2017

You’re trying to pitch a story about an innovative new product aimed at financial services companies. In the B2B space, on the other hand, finding the right voices — and assessing their true value — is getting increasingly complicated. The post How Top PR Pros Track Down the Best B2B Influencers appeared first on Cision.

B2B 120

B2B B2C Pitching Social Media 120

prTini

JULY 6, 2016

For instance, a lot of times, especially in B2B sales-driven organizations, the problem is that they need more leads. When we run a social advertising campaign to sell product, how much money did we spend to hit the sales target? Adapting Strategy to Solve the Right Business Problem. Is it a good margin, or not?

Conference 44

Conference B2B Retail Print 44

MaccaPR

NOVEMBER 18, 2020

” The savviest marketing agencies I know in the Twin Cities – such as B2B marketing experts at Schermer and SEO wizards at Nina Hale/Collective Measures — strive to become extraordinary in a focused discipline, rather than losing themselves in the wasteland of being a “full-service, integrated and results-focused” agency.

Marketing 62

Marketing Agency Video Brand 62

PR 20/20

OCTOBER 12, 2017

Most of our marketing in the past 50 years has revolved around advertising, or renting space in channels to garner attention and, hopefully, change consumer behavior. Can we actually move marketing from the cost line of the financials to the revenue line? This is what marketers call return on investment (ROI) of marketing.

Marketing 53

Marketing Enterprise Print Film 53

Maxim Behar

MARCH 6, 2022

So, I started off with a so-called advertising agency at the very beginning and then turned step by step. And this is the advertising, public relations, and digital. Of course, advertising, says we will be the leaders because we have media budgets, we communicate with media on a financial basis. How do you do a B2B PR?

B2B 52

B2B Communications Media Newspapers 52

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Continued financial pressures on media companies will mean fewer journalists and less opportunity for companies to get their message out.

Marketing 189

Marketing Content Marketing Data Social Media 189