Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Casey is ReputationUs’s founder and president.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Sword and the Script

MARCH 7, 2023

There are a handful of ad tech companies that provide this form of advertising – a gas stations aren’t the only place that host it. And that brings us to the first story in this month’s PR tech sum – covering news from the vendor community this month. You’ll find these displays at malls, gyms, taxis and even elevators.

Software 129

Software Analytics Technology Video 129

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. My B2B clients are more open to sponsored content. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’

Marketing 215

Marketing Content Marketing Social Media Employee 215

Critical Mention

FEBRUARY 22, 2019

In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. Community building (27%). ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. Cannes used to be called the “Festival of Advertising.”

Agency 120

Agency Creativity Advertising Advertising 120

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This is effectively native advertising, which Cision says is “proven to be more trustworthy.” CommsTech does seem like the broader category. Revenue grew to $62.6

Publicity 85

Publicity Survey Enterprise Pitching 85

Buzzstream

MARCH 31, 2020

There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). It was fairly common to see guest posts showing up on blogs about home improvement which somehow included a link to a website on financial services. I’m not trying to throw the baby out with the bath water.

SEO 124

SEO Google Hotels Strategy 124

Waxing UnLyrical

DECEMBER 4, 2018

It’s rumored that Lincoln saw a 25 percent increase in sales of their Navigator series when they began using Matthew McConaughey in their advertising. Her expertise encompasses public affairs, media relations, community relations, social media and digital communications. Enter the micro-influencer.

Trends 77

Trends Marketing Real Estate Public Affairs 77

The Resolution Blog

JANUARY 8, 2018

Yes, they can help you add a financial value to your reporting. A tool stack for PESO (paid, earned, shared, owned) structured PR Gini Dietrich from Spin Sucks explores the notion of not having a universal financial value in PR and how a stack of tools can get to a valuable ROI. Online advertising has changed. The results?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

DECEMBER 26, 2023

Additionally, we expect flexible and outsourced PR talent, especially at the mid- to senior-level, to be in high demand as the need for highly experienced communicators continues to increase.” Something similar has happened in B2B marketing over the last 20 years. It’s like trying to lay down pipe before you even dug a ditch.

Writing 194

Writing Communications Marketing B2B 194

prTini

JULY 6, 2016

For instance, a lot of times, especially in B2B sales-driven organizations, the problem is that they need more leads. When we run a social advertising campaign to sell product, how much money did we spend to hit the sales target? We know that engagement and size of the online community are key indicators that we need to track.

Conference 44

Conference B2B Retail Print 44

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 192

Marketing Content Marketing Data Social Media 192

MaccaPR

OCTOBER 14, 2015

T he industries that generate the highest demand : Technology, financial services and higher education. Now’s the time for you, as a business professional and a professional communicator, to leverage the power of LinkedIn Pulse. Last year, he used LinkedIn to admit Target’s faults and shocked the LinkedIn community with his candor.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Prohibition

FEBRUARY 1, 2024

On the other hand, for smaller start ups with limited resources, the initial costs of such tools may pose financial challenges. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.

Social Media 62

Social Media Trends Media Guidelines 62

Sword and the Script

OCTOBER 31, 2017

This the top deficiency I see in B2B content marketing programs – they don’t give the audience a reason and mechanism to come back. This means have a method to convert visitors to subscribers and then consistently communicate with those subscribers. Tips for inviting raised hands: Advertising on your own platform. Use it here.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

ZudePR

MAY 31, 2015

Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . Michael blogs at B2B Marketing Insider. In fact, there is no downside: if a B2B marketing team can read our stuff and put it into practice themselves, that’s exactly what they should do. Head of strategy at NewsCred.

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40