ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. What happens after the story publishes? How did we do?

Report 136

Report Interviews Pitching Construction 136

Victorious PR

JANUARY 13, 2023

When you publish an article, it’s out there forever. The shelf life of an article is infinite, which plays a significant role when someone Googles you, because you are going to pop up! You have print, television, radio, AND online. With public relations, you are increasing your reach by the masses. Think about it this way.

Real Estate 52

Real Estate Publicity Television Radio 52

ImPRessions - Crenshaw Communications

APRIL 26, 2016

The seasoned PR team knows how to reach media with a pitch that lets them know this subject matter will interest their audience, without reading like an ad. An exec I worked with once told me he didn’t exist until he saw his name in print. PR is least effective at: Substituting for advertising.

Print 120

Print Advertising Advertising Survey 120

Sword and the Script

NOVEMBER 26, 2019

The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.

Publicity 93

Publicity Media Advertising Advertising 93

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

If the campaign aims to promote a voiceover platform , PR can create campaigns highlighting the features through media coverages and pitch to voiceover artists for collaborations. PR can create media coverage emphasizing the brand’s campaigns, pitch directly to potential investors, or build collaboration with relevant organizations.

Video 110

Video Marketing SEO Social Media 110

Prohibition

JANUARY 6, 2023

Paid advertising campaigns are a huge part of a brand’s strategy, creating extensive paid content to maximise everything from awareness, web traffic or sales directly from the company page. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging.

Video 62

Video Strategy SEO Engineering 62

Marketwired

APRIL 12, 2016

Podcasts Can Help Advertisers Reach Niche Audiences. Most of the leading podcasts these days rely on the same group of advertisers. But the size of the audience is hardly what makes advertising unique on podcast, it’s the specificity of the audience you can reach. “If But to Attract Advertisers, Promotion is Key.

Advertising 100

Advertising Advertising Television Radio 100

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. 2017 PR Takeaways. television networks have created in 30 years.

YouTube 136

YouTube Training Video Survey 136

PR Fuel

JULY 24, 2018

And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? I promise you a press release that sounds like an actual human being will get better results than one that reads like the fine print on your home loan papers. Every Pitch is a Learning Experience. Social media?

Pitching 40

Pitching Media Small Business Writing 40

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Think about how print, online and broadcast media operate their businesses. Then they rely on subscriptions and/or advertiser fees to recoup their costs and make a profit. A few chords of music or a melody?

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Think about how print, online and broadcast media operate their businesses. Then they rely on subscriptions and/or advertiser fees to recoup their costs and make a profit. A few chords of music or a melody?

Film 60

Film Print Creativity Internal 60

Presspage

APRIL 12, 2018

The print edition of the New York Times alone reaches more people than the Huffington Post, so great newsrooms can still live in this digital environment.” In 2016, Heliograf created more than 500 articles in the same time frame. ” Jeff : “I’m good with demise, and I blame the Associated Press.

Company 111

Company Media Journalism Report 111

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Rock the Status Quo

MARCH 30, 2015

They aren’t likely to cannibalize my video reach as a pay-for-play advertising opportunity when they make revenue stuffing commercials in front of videos already, and do that based on organic reach. Then, it shows up in the print issue the next morning? It could help customers by saving them a few mouse clicks. What do you think?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Sword and the Script

APRIL 19, 2016

That was the outcome good media relations pitching earned. A 20-minute call with a print reporter still might yield just one or two quotes in the final story. A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch.

Media Relations 60

Media Relations Media Interviews Pitching 60

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Brand journalism and content creation falls closer to advertising than PR and while we agree it’s very important in this day and age, it certainly doesn’t oust media relations altogether. Purporting otherwise is going to keep the Bad Pitch Blog very busy.

Media Relations 50

Media Relations Measurement Report Media 50

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. As always, you’ll find three vetted articles below that I recommend for your perusal. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . Help Humanize Marketing?

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

JULY 18, 2012

The first thing we did was reach out to the foodies in the city to let them know we were coming; so food bloggers, the newsletters that wrote about food, the actual print media food writers to include outlets like the Washington Post , the Washingtonian , and others. Image: Courtesy Jamie R.

Writing 94

Writing Interviews Industry Pitching 94

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Million and Eyes the U.S.

Software 130

Software Case Study Advertising Advertising 130

Sword and the Script

FEBRUARY 2, 2021

This may not seem obvious if you are accustomed to monitoring online or print coverage. This uses AI to “to identify different sound waves between news, advertisements and even music to detect and remove advertisements from automated broadcast monitoring.”. 5) Articles, blog posts and content picks. Register here.

Software 123

Software Technology Advertising Advertising 123

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Layoffs and restructuring are still common practices.

Journalism 120

Journalism Trends Local Print 120

PR Conversations

JULY 20, 2015

A volunteer pitch that persuaded. Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch. Plus many Fringe play print programs had a volunteer-specific thank you in the show notes. The social Fringe community.

Community 40

Community Print Twitter Creativity 40

5W PR

JULY 15, 2020

published an article tracing the evolution of media kits from the 1960s until today. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. In March 2020, digital newsroom designer pr.co

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

AUGUST 13, 2019

Some articles I’ve read cite 11 acquisitions in its recent history. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. 1) February 18, 2014: Enter GTCR . Now imagine that world, but in software. Image credit: Pixabay.

Technology 13

Technology Software Company Marketing 13

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. If you wrote a contributed article that was placed, consider republishing it on your blog later. You should also check the contributed guidelines from the publication that first published the article as often they require content to be exclusive for several days or weeks.

Media 105

Media B2B Groups Conference 105

Contently - Strategy

OCTOBER 1, 2018

In an article for Fast Company , Contently co-founder Shane Snow shares the hilarious yet horrifying story that reveals the problem with conventional wisdom. In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. That is how broadsheets were born.

Marketing 111

Marketing Google Newspapers Print 111

Contently - Strategy

SEPTEMBER 21, 2018

Content marketing isn’t just a constant stream of advertisements. Who are these consumers, and where do they typically find the articles they read? going rate for an article that doesn’t require a ton of research or interviews starts at about $400. What are their job titles? What terms do they search?

Content Marketing 111

Content Marketing Print Analysis Data 111

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Second, almost everything is now measurable.

Marketing 63

Marketing B2B Print Technology 63

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. 9/mo for Individual plan. The free version has a limited dataset.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. 9/mo for Individual plan. The free version has a limited dataset.

Digital PR 62

Digital PR Tools Google Pitching 62

Bianchi Biz Blog

MAY 17, 2021

Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. I work out of my home and call my freelance writing business Baxter TechWrite. Describe the craziest or most fun story you have written.

Meeting 66

Meeting Automotive Engineering Media 66

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. You can even repurpose previous articles or posts by making it specific to an area or industry. Reach your target area or industry with paid advertising. Collaborate.

Local 41

Local How To Skype Trade Shows 41

Contently - Strategy

DECEMBER 4, 2018

Your content should still aim to engage, entertain, and inform as it promotes or advertises. You’ll most likely end up creating everything from pitch decks and website copy to one-sheeters and help desk articles. Bottom of funnel: Content to drive purchases.

Case Study 111

Case Study Marketing Study Content Marketing 111

MaccaPR

MAY 3, 2019

The time required from our clients is minimal, compared to the time commitment of collaborating on a bylined article for a trade publication. Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. We get pitches for potential guests who simply aren’t a fit.

Company 113

Company Interviews Print Pitching 113

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115