Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. or you use software that does this on your behalf (Google Analytics, marketing automation, sales CRM), GDPR applies to you. What is GDPR? GDPR applies to you.

Publicity 163

Publicity Marketing Privacy Advertising 163

Sword and the Script

MARCH 7, 2023

There are a handful of ad tech companies that provide this form of advertising – a gas stations aren’t the only place that host it. Updates to the CRM include the “option to personalize communication to create a custom experience for their capital market contacts,” such as investors or financial analytics.

Software 126

Software Analytics Technology Video 126

PRSay

AUGUST 25, 2020

Inequality anywhere is inequality everywhere,” said panelist Debbie Ebalobo, director of external and financial communications for the Coca-Cola Company. Kimberly Aldunate is a senior studying public relations and advertising with a specialization in social media and marketing analytics at Florida International University in Miami.

Community 189

Community Brand Branding Resources 189

PRSay

APRIL 21, 2021

If someone doesn’t have the human, technological or financial resources to measure, then they can begin using free resources like Google. Google Analytics and Google Search take it up a notch to assess PR outcomes. Predictive analytics represent a popular topic but it’s not yet common in practice. My mantra is “begin simply.

Measurement 185

Measurement Communications Analysis Data 185

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Machine Reading.

Publicity 166

Publicity Analytics Data Advertising 166

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. Small text ads – written by Shankman – were included at the top of every email. Measurement templates.

Reddit 176

Reddit Software B2B Technology 176

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Technically, every time you scroll by an advertisement on Facebook, that’s an imprint. Be more selective. Speak the language.

Measurement 78

Measurement Publicity Television Analytics 78

Reputation Us

NOVEMBER 15, 2021

Willis Towers Watson participated along with its partners, including lead insurer Liberty Specialty Markets, and PoleCat, a data and analytics provider. It’s happened enough that the insurance industry now offers Reputation Risk Insurance to protect companies against financial loss. Does Reputation Risk Insurance Protect You…Really?

Insurance 97

Insurance Insurance Exercises Reputation 97

Sword and the Script

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. She’s the CEO of Analytics Partners , a marketing analytics software and consulting company. And that’s the theme for this week’s Unscripted Marketing Links [UML].

Study 93

Study Marketing Survey SEO 93

Sword and the Script

SEPTEMBER 1, 2020

The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” The data for their report comes from scouring published financial reports. SocialChorus last raised $12.5

Internal 147

Internal International Tools Software 147

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Most recently Vuelio has sought to challenge the status quo of the platforms, but it too is a financial vehicle, created by parent company Access Intelligence, wrapped up as a tool platform.

Tools 135

Tools Software Enterprise Measurement 135

Cision

DECEMBER 6, 2017

Last year, paid advertising surpassed $500 billion , owned media technology represented a $32 billion market. There is not enough data nor analytics to properly attribute how their earned media programs impact key financial and business results. Brands vote with their dollars. Meanwhile, PR only reached $16.5

How To 223

How To Marketing Storytelling Measurement 223

Sword and the Script

SEPTEMBER 3, 2019

Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch. Financial data published on the press release include: Revenue increased 1.6% PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. million; Operating income decreased 20.8%

Analytics 68

Analytics Report Technology Pitching 68

Onclusive

MARCH 6, 2019

Becky Saeger, Board of Directors, E*Trade Financial. “I I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Analytics was still at the early stage.

Banking 199

Banking Marketing Measurement Leadership 199

The Resolution Blog

MAY 17, 2017

We know that senior stakeholders often like to see financial increases and wins but don’t let this draw you to using ‘advertising value equivalent’ in your measurement. Gain access to your client’s analytics to review this information. Instead look into real numbers. Find out how your work affected this. Sign up here.

How To 120

How To Measurement Financial Report 120

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Casey is ReputationUs’s founder and president.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Sword and the Script

MAY 11, 2019

Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. The study suggests announcements about financial transactions like funding or acquisitions didn’t convert. c) Financial transaction releases do not underperform. emphasis added].

Study 139

Study Media Relations Media Measurement 139

Sword and the Script

DECEMBER 21, 2021

To demonstrate the value of their work to stakeholders, PR pros will need to focus more on analytics and be able to report on the metrics that matter, including media placements, social media engagement, pitches opened or clicked and more. There are financial costs that often cannot be sustained. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

AUGUST 29, 2019

Critical Mention offers real-time media monitoring, intelligence and analytics for broadcast television, radio, online news and social media. Clients also leverage powerful analytics capabilities to help them better understand the impact of their public relations and earned media efforts.

Television 60

Television Radio Analytics Government 60

Shift Communications

MAY 11, 2017

Snapchat’s revenues mirror what we typically see of all social networks; advertising dollars ramp up in Q3 and Q4, then fall in Q1: It’s too early to tell any significant trends in Snapchat’s revenues; however, one point of note is that Snapchat is heavily dependent on good high-speed mobile access.

Advertising 97

Advertising Advertising Facebook Social Media 97

Sword and the Script

AUGUST 30, 2022

The former “founded Weber Shandwick’s analytics practice” and the latter “was former head of strategy at Publicis Media.”. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.”

Publicity 85

Publicity Survey Enterprise Pitching 85

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses.

Financial 98

Financial Conference Agency Resources 98

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

PRSay

JANUARY 3, 2018

Tech companies have made huge financial bets on all of these innovations. Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

Cision

OCTOBER 27, 2016

While it is still critical to facilitate contextual interactions with buyers on a personalized basis, based on the latest insights from our research and analytics, it is my view that it is much more complicated than that – which requires a whole new level of sophistication in marketing and communications strategy. . Let me explain.

Marketing 120

Marketing Financial Strategy Analytics 120

PR 20/20

MAY 8, 2019

The event is built for manager-level and above marketers, and largely caters to non-technical audiences, meaning attendees do not need backgrounds in analytics, data science or programming to understand and apply what they learn. That being said, releases can be an enormous drain on human and financial resources for large enterprises.

Agency 84

Agency Enterprise Technology Analytics 84

Shift Communications

FEBRUARY 7, 2018

Snapchat’s revenue saw the traditional fourth quarter bounce that all established social networks see: Fourth quarter earnings almost always are strongly positive as advertisers pour money into social networks for the holidays. quarter-over-quarter growth, a good sign and its strongest financial quarter yet. Snapchat notched 37.5%

B2C 74

B2C Web Advertising Advertising 74

Shift Communications

MAY 4, 2017

Facebook stopped publishing its mobile-only user data; we have used predictive analytics to estimate the percentage of their mobile and mobile-only users based on the last 7 years of data. Interestingly, growth fell in APAC, which was on fire for the last 5 quarters: Mobile Users. What else did Facebook reveal?

Facebook 107

Facebook Video Mobile Advertising 107

Burrelles Fresh Ideas

OCTOBER 3, 2023

The global toy industry sees kidfluencers as a lucrative advertising channel, especially through techniques like “stealth advertising,” such as advertorials framed as reviews. Parents must exercise their responsibility to protect their child’s interests — both financially and emotionally.

Brand 84

Brand Branding Marketing Ethics 84

The Resolution Blog

APRIL 9, 2019

I’ve worked with everyone from food and entertainment brands to industrial and financial organisations. I’m seeing search engine marketers doing media relations, I’m seeing marketers do social and content and, of course, advertisers are doing paid media. How important is it to have analytics access? Please get analytics access!

Marketing 120

Marketing Analytics Measurement Data 120

The Resolution Blog

JANUARY 8, 2018

All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Yes, they can help you add a financial value to your reporting. How do you gain access to analytics? Online advertising has changed.

Tools 136

Tools Publicity SEO Measurement 136

Shift Communications

MAY 1, 2017

Average revenue per user fell significantly below $2 per user, the generally accepted standard of social network financial health: Looking Ahead: What It Means for Marketing and PR. Its influence on social media analytics is still second to none. Its influence on social media analytics is still second to none.

Twitter 84

Twitter Mobile Conference Analytics 84

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. The agency specializes in B2B financial services industries. How did you decide on a career in marketing/advertising? By Seedepth. What is your ideal type of client?

Interviews 50

Interviews Marketing Financial Insurance 50

The Hoyt Organization

NOVEMBER 16, 2023

Advertising Value Equivalents (AVEs) are not a comprehensive representation of PR’s true value. The communication evaluation and measurement process must adopt a more multifaceted, refined approach that extends beyond financial values. It moves beyond mere numbers to grasp audience engagement and response qualitatively.

Publicity 90

Publicity Measurement Privacy Guidelines 90

Cision

OCTOBER 24, 2016

Influencers, not advertisements, are driving purchasing decisions. With powerful data and analytics to help you forecast key trends and show you how your content will resonate across mediums and audiences, you can optimize your program strategies. It all starts with relationships.

Communications 120

Communications Media Technology Data 120

Cision

MARCH 20, 2017

By doing this, Cision will gain a few important things: an influx of capital, a publicly traded stock as a currency, and material financial flexibility needed to make the investments we need to be the change agent and data/tech/measurement platform partner the industry needs. You can read the full release for all the details.

Technology 227

Technology Data Big Data Measurement 227

Critical Mention

SEPTEMBER 13, 2018

With continuous advancements in technology, increasing emphasis on analytics and increasing competition, PR pros need to hone their skills to keep themselves up-to-date. YouTube is also incredibly vital to advertising. As PR pros know, their industry is changing. Selling PR’s value.

Technology 73

Technology Print YouTube Financial 73