PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. And now onward with this month’s PR tech sum 1. Top challenges facing PR.

Survey 149

Survey Software B2B Pitching 149

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? The legal community, and more specifically the in-house effect on law firms bear insight. The Role of Technology on the Legal Market. Sound familiar?

Agency 95

Agency Trends Marketing Survey 95

Wadds Inc.

JANUARY 26, 2023

There are fewer media outlets as a result of advertising revenue shifting to digital media. A recommendation in both books was for organisations to use digital technologies to build their own form of owned and social media. New forms of content and social media communities are used to amplify editorial and reach new audiences.

Pitching 124

Pitching Media Print Social Media 124

Deirdre Breakenridge

DECEMBER 12, 2017

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps. .” With technology impacting most industries, it’s likely things have changed since then.

Twitter 208

Twitter Software Retail Agency 208

ISEBOX

MAY 16, 2016

How could a little “like” trigger such a harsh response from the agency? She’s not alone: The FDA’s position on postmarketing reporting requirements for online communications had been somewhat murky until the issuance of a recent statement on the matter. Submission Requirements Under the FDA Guidance. .

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

Radio 170

Radio How To Community Storytelling 170

Victorious PR

DECEMBER 8, 2022

Maybe you are a crypto startup or have created a new NFT or even blockchain technology. Some tend to go it alone and may lean towards traditional advertising. But, PR is essential to the mainstream adoption of blockchain technology. PR has a much more targeted strategy than advertising to help your company become heard.

Real Estate 52

Real Estate Education Advertising Advertising 52

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. For us, communications is the world’s most powerful tool for change. For the original blog, please visit here. Flow has done extensive environmental work.

Radio 64

Radio Pinterest Television Government 64

Konnect Agency

NOVEMBER 20, 2023

Of course, as an agency that likes to be one step ahead, we’re already planning for 2025 and have thought through the top events and trends that you should be considering in 2024. Stay vigilant about changing regulations, especially ones related to political advertising and campaign financing. However, there is a catch.

Trends 52

Trends Strategy Crisis Management Technology 52

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. The company is active in their community.

Digital PR 251

Digital PR How To Small Business Analysis 251

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic.

Brand 284

Brand Branding Small Business Retail 284

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. PR and marketing pros will increasingly look to automation and data technology tools to ramp up efficiency and output of compelling and highly searchable content. Visual storytelling will be better and easier.

Trends 185

Trends Storytelling Corporate Leadership 185

prTini

JANUARY 15, 2016

As your online community expands, how can your brand balance continuously improving content creativity and performance while providing a high-touch, personalized experience for the community? It’s not as black-and-white as hiring a community manager or outsourcing to an agency.

Community 28

Community Agency Internal International 28

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Background on PRophet Kwittken is a former PR agency leader. I’ll dig into that more in a moment. So how does it work?

Software 86

Software Media Relations Pitching Media 86

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. And now, here’s this month’s PR technology summary…. Edelman will be the first agency to cross-reference earned audiences with Cision’s 925+ million influencer profiles for targeted ongoing engagement.

Analytics 68

Analytics Report Technology Pitching 68

Stephen Waddington

FEBRUARY 19, 2020

I’ve been asked to help a startup recruit a PR agency partner. UK PR Agency Brief Skidz: Uber for men’s underwear About the company Skidz is the Uber of men’s underwear. Channels and tactics Mainstream media: national, lifestyle and technology Social media: Facebook, Instagram, TikTok YouTube channel: underwear.tv

Pitching 102

Pitching Instagram Agency YouTube 102

Shift Communications

NOVEMBER 2, 2017

Entering Q4, Facebook will press hard on advertisers to close out the year with the same or better results as last year’s record-setting Q4. This extra step would virtually guarantee that unpaid social media posts by brands and companies on Facebook would never be seen, forcing companies to advertise just to be seen. Christopher S.

Facebook 87

Facebook Social Media Mobile Media 87

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

5W PR

MARCH 27, 2017

The recent expansion of social media has made advertisements, notifications, and marketing more accessible than ever. Familiarity with this sort of technology should not be taken for granted. It is important to organize PR and inform the community of recent developments. Size of demographic. Reputation.

Consumer 102

Consumer Reputation System Community 102

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. CommsTech does seem like the broader category. I do have a sense of humor.

Publicity 86

Publicity Survey Enterprise Pitching 86

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. Financial Services Organizations Social Media Interview Key Points. About Barbara Rozgonyi.

Financial 52

Financial Social Media Banking Media 52

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. For an agency or any entrepreneur to do good business, they need to have good friends. We have multiple agencies from the U.S., For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

Flack's Revenge

JANUARY 10, 2019

I also share my views (not necessarily the agency’s ) and pose additional questions. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. What Will It Take for Advertisers to Back Away From Facebook?

How To 159

How To Facebook Social Media Advertising 159

Sword and the Script

MAY 11, 2019

While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses. This is much greater than the per-event impacts of blog posts (90 new and 63 repeat sales) and community forum posts (99 new and 48 repeat sales). emphasis added].

Study 140

Study Media Relations Media Measurement 140

Bianchi Biz Blog

MAY 8, 2023

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. Before joining AN, I covered the Haredi (ultra-Orthodox Jewish) communities of New York. If you are trying to sneakily ask me to just advertise for your company, you will not succeed.

Automotive 85

Automotive Report Meeting Radio 85

NewsWhip

FEBRUARY 19, 2021

To look at a recent example, the Robinhood-GameStop crisis played out in the media – but also on Twitter , through millions of engagements on Facebook, and of course in communities on Reddit. Traditionally, marketers gave audiences simple stories, delivered through advertising. Today, the advertisers don’t have that control.

Reputation 88

Reputation Social Media Reddit Media 88

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Invest in building communities, customer databases and influencer networks.

Crisis 151

Crisis Government Energy Community 151

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Let’s see if we’re ready for them. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

ReimaginePR

JUNE 15, 2020

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

Shift Communications

MAY 11, 2017

Snapchat’s revenues mirror what we typically see of all social networks; advertising dollars ramp up in Q3 and Q4, then fall in Q1: It’s too early to tell any significant trends in Snapchat’s revenues; however, one point of note is that Snapchat is heavily dependent on good high-speed mobile access. Christopher S.

Advertising 97

Advertising Advertising Facebook Social Media 97

Stephen Waddington

JANUARY 15, 2020

The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. There are exceptions but they are limited.

Storytelling 78

Storytelling Internal International Social Media 78

NewsWhip

APRIL 14, 2020

We recently had a virtual sit down with Zach Silber from Kivvit to discuss the ways COVID-19 is impacting the PR industry and how agencies’ responsibilities have changed during these last 30 days. Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency.

Data 148

Data Public Affairs Crisis Analytics 148