Burrelles Fresh Ideas

FEBRUARY 13, 2024

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. Getting all the cyber risks measured and assessed is required for a better user experience.

Social Media 86

Social Media Media Mobile SEO 86

5W PR

FEBRUARY 28, 2024

SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. Remember, SXSW 2024 is about experiences, connections, and leaving a lasting mark. Remember, SXSW 2024 is about experiences, connections, and leaving a lasting mark. What is SXSW?

Brand 78

Brand Branding How To Film 78

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024.

Pitching 95

Pitching Print Measurement Report 95

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. Muck Rack, January 2024 ) Muck Rack also reports below that a signifcant number of PR pros are editing AI output. #AI

Trends 52

Trends Data-Driven PR Analytics Survey 52

Landis PR

DECEMBER 11, 2023

Now is the time to plan for 2024. The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. For the original blog, please visit here. Photo courtesy of Pixabay 1.

Strategy 59

Strategy Company Communications Construction 59

Cision

OCTOBER 4, 2017

Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? How long did people spend reading it?

How To 282

How To Storytelling B2C Measurement 282

NewsWhip

FEBRUARY 15, 2024

When 25% of your brand’s value is tied to its reputation with the public, how can you make sure you’re being proactive when it comes to your brand and media monitoring efforts? The old way of measuring makes this impossible, with metrics often a day or more old by the time they make their way onto your dashboards and reports.

How To 78

How To Reputation Analysis Technology 78

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Measuring thought leadership results Nearly one in five (19%) of the producers surveyed for this report “said they do not have any process in place for measuring effectiveness.”

Leadership 129

Leadership B2B Study Survey 129

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. That’s why building a tool kit is essential.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. That’s why building a tool kit is essential.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. That’s why building a tool kit is essential.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Pricing: Free How to Choose a Link Building Tool? Here are some of the best tools to help with each.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. You can use Ahref’s Site Explorer or Moz’s Link Explorer to measure either metric.

Construction 62

Construction How To Media Google 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. It is currently powered by Gemini , which Google claims will be more powerful than ChatGPT 4 when they release the “Ultra” version early in 2024.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. It is currently powered by Gemini , which Google claims will be more powerful than ChatGPT 4 when they release the “Ultra” version early in 2024.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

FEBRUARY 20, 2024

What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. ET Why: We’ve got a lot of ideas to help you overcome some of the challenges How: Click the link above; no registration is required And now on with the summaries of those three reports… 1. So, says Propel, which provides PR software.

Report 106

Report Publicity Marketing Pitching 106

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Pricing: Free How to Choose a Link Building Tool? Here are some of the best tools to help with each.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Pricing: Free How to Choose a Link Building Tool? Here are some of the best tools to help with each.

Tools 62

Tools SEO Analysis Google 62

Prohibition

JANUARY 30, 2024

A new change to the attribution settings for video ads will now allow advertisers to track an ‘Engaged View’ , measuring any conversions that happen within a day of a video ad play. An ‘Engaged View’ counts as a 10 second view or 97% of a video ad.

Advertising 62

Advertising Advertising LinkedIn Video 62

Maxim Behar

JANUARY 28, 2024

How will we distinguish real news from fake news? How can we have so many friends? How disturbing, how risky is that. But here we are, in 2024, we are all in social media, sharing pictures all day and night. Everything is measurable, and for the first time, this is happening in media worldwide.

Radio 59

Radio Ethics How To Writing 59

Wadds Inc.

MARCH 29, 2024

Add the daily required knowledge of knowing how to advise leaders, effectively measure, equipping people managers to be great communicators and creating a channel strategy, there is always something new to learn. The lack of prioritisation and measurement causes huge challenges for many internal communicators.

Internal 52

Internal International Strategy Communications 52

Sword and the Script

NOVEMBER 7, 2023

The full report makes several recommendations, including, “Reduce technology overlaps to improve employee experience and measurement efforts by prioritizing multichannel integration and specialized ECA capabilities that address high-impact business scenarios.” PR measurement. click image for higher resolution) 9.

Employee 135

Employee Software Survey Tools 135

Doctor Spin

JANUARY 16, 2024

Here we go: Dmitry Davidoff and “Mafia” In the corridors of Moscow State University, a young psychology lecturer named Dmitry Davidoff pondered a unique challenge: How could he make his human behaviour and psychology lessons informative and irresistibly engaging? 2024, January 13). 2024, January 13). 2024, January 13).

Wikipedia 52

Wikipedia Film Groups Journalism 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program. They paused the program for 2023 but plan to resume in the new year (2024). It’s important to consider these pros and cons and weigh them against your own preferences and priorities.

Agency 88

Agency Energy Crisis Management Industry 88

Sword and the Script

DECEMBER 22, 2020

PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%).

Survey 176

Survey Marketing B2B Study 176

Maxim Behar

APRIL 11, 2024

Maxim: We've all heard the tale of how an easy life breeds individuals who struggle with adversity. However, in 2024, the world has fundamentally changed, especially after COVID. That's the only true measure of success. So, on April 13th in Berlin, we'll learn together how to find happiness in Bulgaria. Maxim: Absolutely.

Television 59

Television System Interviews Travel 59

Buzzstream

MAY 2, 2024

I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024. Like when you publish new content it takes a lot of time to go back to existing content and figure out how to internally link to it. Does internal linking have a measurable effect on ranking? Positional is now live!

Internal 62

Internal International Insurance Insurance 62