PRSay

DECEMBER 27, 2023

CPRE 2023 Signature Report Co-Chairs Elizabeth L. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. For the full 2023 report, including research, funding, and recommendations, visit the CPRE website. Toth, Ph.D.,

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

CPRE 2023 Signature Report Co-Chairs Elizabeth L. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. For the full 2023 report, including research, funding, and recommendations, visit the CPRE website. Toth, Ph.D.,

Report 78

Report Ethics Education Survey 78

Solo PR Pro

DECEMBER 20, 2022

1 business goal for 2023. My #1 goal for 2023 is to introduce some new resources for founders and small business owners who are just starting out in their PR journey: namely an email newsletter and a course. Each assignment requires defined blocks of uninterrupted time — writing time. Share your 2023 business goal with us.

Resources 77

Resources Energy Small Business Corporate 77

PRSay

NOVEMBER 8, 2023

Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Number one is writing. But we forget how important writing is, whether it’s an email, a press release or a pitch. Does it help us with writing?

Creativity 77

Creativity Writing Agency Internal 77

Stern + Associates

JANUARY 24, 2023

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. Leadership that Harnesses the Power of a Team Linda A. is a world-renowned expert on leadership and diversity-driven innovation. Hill, Ph.D. Modupe Akinola, Ph.D. Bernstein & Co.

Leadership 90

Leadership Ethics Education Technology 90

Reputation Us

AUGUST 28, 2023

” “Ask all start-up executives to write a New York Times headline, ‘What does success look like in five years?” ” The post MidwestCon 2023. .” Justis Mendez “VC is like oil drilling…you gotta create your own pipeline.” Are you invited to the party? Know the past.”

System 78

System Technology Banking Community 78

Doctor Spin

JANUARY 19, 2024

Here we go: Communicative Discipline Spin Academy | Online PR Courses Communicative Discipline For corporate communications in general, and communicative leadership in particular, I recommend a direct approach to intrapersonal communication: Rationalise and simplify—never let trivial tasks or topics become complicated or emotional.

Communications 52

Communications eBook Leadership Corporate 52

Sword and the Script

AUGUST 1, 2023

The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E. Muck Rack’s AI wants you to write shorter pitches A few months back Muck Rack added generative AI to write press releases (PressPal.ai).

Software 121

Software Pitching Ethics Privacy 121

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

It’s January, and that means we’re supposed to predict what 2023 will bring—or at least provide some perspective on what might happen. Definitely in your future for 2023 is change: sometimes unpredictable, often unexpected, and far too often surprising. We predict that more measurement platforms will be offering such services in 2023.

Measurement 40

Measurement Analytics Data Reddit 40

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Reputation Crisis Communications 195

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership.

Leadership 59

Leadership Social Media Creativity Ethics 59

PRSay

MARCH 22, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 150

How To Employee Leadership Nonprofit 150

Stern + Associates

FEBRUARY 1, 2024

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. Leadership that Harnesses the Power of a Team Linda A. is a world-renowned expert on leadership and diversity-driven innovation. Hill, Ph.D. Modupe Akinola, Ph.D. Bernstein & Co.

Leadership 108

Leadership Ethics Education Technology 108

PRSay

MARCH 21, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 120

How To Employee Leadership Nonprofit 120

Garrett Public Relations

DECEMBER 7, 2023

last spring (based on the fall 2023 CMO … 24 Marketing and PR Experts Share Insightful Advice for 2024 Read More » The post 24 Marketing and PR Experts Share Insightful Advice for 2024 appeared first on Garrett Public Relations. 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1%

Marketing 214

Marketing Brand Branding Publicity 214

Sword and the Script

FEBRUARY 20, 2024

PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. Globally, nearly half (45%) of the 427 in-house commutators polled by PRWeek in late 2023 employ an outside agency. So, says Propel, which provides PR software. Is that good?

Report 105

Report Publicity Marketing Pitching 105

PRSay

JANUARY 20, 2023

Michelle Egan, APR, Fellow PRSA, PRSA’s 2023 chair, joined Strategies & Tactics Live on Jan. ChatGPT, an artificial intelligence program that can write long, seemingly authoritative responses to human questions, “has been all over my feed, and so I’ve been thinking quite a bit about that,” Egan said. “As

Trends 95

Trends Newspapers Community Ethics 95

PRSay

JUNE 16, 2023

In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work.

Technology 141

Technology Crisis Management Social Media Training 141

PRSay

MARCH 7, 2024

and Mattel for the 2023 “Barbie” movie. In an Axios article featuring Lisa McKnight, Mattel’s executive vice president and chief brand officer, the analysis highlighted the campaign’s comprehensive strategic approach in achieving its communication goal of being “ubiquitous” during the summer of 2023.

Film 118

Film Marketing Sports Hotels 118

PRSay

JUNE 7, 2023

Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy. Usage continues to grow, as 74% media pros have “worked, or experimented with ChatGPT or other generative AI for work,” and some 78% have used AI “to write at least one sentence in a story.”

Journalism 128

Journalism Public Affairs Ethics Technology 128

PRSay

DECEMBER 30, 2022

This year’s most-viewed posts reflected current events, such as the ongoing challenges of senior executives expressing opinions on controversial or sensitive issues, and crucial areas of professional development, including always-popular topics like writing and storytelling. • The Top-8 Writing Tips for 2022 (January).

Crisis Communications 78

Crisis Communications Storytelling Analytics Writing 78

PRSay

NOVEMBER 17, 2023

At PRSA’s ICON 2023 in Nashville, Tenn., Some AI tools, such as the keyboard shortcut Voilà for Google Chrome, have already been trained to use certain writing voices, such as a technology voice or a marketer voice. You can put your voice into ChatGPT” and then use it to write texts for you.

LinkedIn 72

LinkedIn Writing Tools Technology 72

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. as per 18 January 2023 and 135% to the last traded price of NOK 7.67 as per 18 January 2023 and 135% to the last traded price of NOK 7.67

Software 78

Software Case Study Technology Tools 78

Shift Communications

AUGUST 29, 2023

We found coverage on the topic was up nearly 3,000% in H1 2023 versus the previous period. The corporate leadership opportunity right now is big. By creating a corporate storytelling engine — fueled by a pipeline of momentum news, thought leadership, newsjacking and greater purpose stories — and validation tactics (i.e.,

Survey 60

Survey How To Storytelling Corporate 60

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing.

Communications 72

Communications Guidelines Technology Tools 72

Maxim Behar

FEBRUARY 1, 2024

And this is the same with artificial intelligence today, 2023. From that point of view, we decided with Kristina to write a book. Maxim Behar: It’s the only panel without moderators because we are moderators. Christina Forsgard: We are all moderating ourselves. Let's see how we can do it. First of all, it's corporate.

Ethics 59

Ethics How To Course Interviews 59

PRSay

JULY 14, 2023

For their communications campaign “A Sound Response to a Record-Setting Storm: FPL Gets the Lights Back On After Hurricane Ian,” Florida Power & Light and rbb Communications received PRSA’s 2023 Best of Silver Anvil Award. The awards recognize the best strategic communications campaigns of the year and showcase organizational excellence.

Crisis Communications 80

Crisis Communications Crisis LinkedIn Social Media 80

Doctor Spin

APRIL 7, 2023

. "Activist Backend") for Amplification How To Boost the Hidden Arena by Pooling Resources Common Mistakes To Avoid When Establishing a Hidden Arena Litterature List PR Resource: Typical Social Group Sizes PR Resource: How To Write a 1-Page Strategy What Are Activists (and What Are Their Driving Forces)? 2023, April 3).

Strategy 52

Strategy Groups Resources Wikipedia 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

They paused the program for 2023 but plan to resume in the new year (2024). Download our free Path to PR Agency Leadership tip sheet. It’s important to consider these pros and cons and weigh them against your own preferences and priorities.

Agency 88

Agency Energy Crisis Management Industry 88

Doctor Spin

DECEMBER 7, 2023

2023, November 28). It includes skills in reading, writing , speaking, and communication. Educational Leadership, 55, 8–13. These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. In Wikipedia. 14 Silfwer, J.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Doctor Spin

NOVEMBER 17, 2023

2023, October 29). These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. Learn more: How To Recognise Poor Communicative Leadership in Organisations Subscribe and get a free ebook on how to get better PR ideas.

How To 52

How To eBook Wikipedia Viral 52

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. Cars can drive themselves and machines outperform doctors in medical diagnostics.

Technology 95

Technology Ethics Tools Creativity 95

Landis PR

MARCH 13, 2023

Photo courtesy of Pixabay In honor of the 2023 Academy Awards, the Landis team couldn’t resist picking our favorite movies about journalism to be nominated for or win an Oscar. While on assignment to write a review of a Black Sabbath concert, William befriends the lead guitarist of the opening band, Stillwater.

Journalism 52

Journalism Film Ethics Television 52

Stern + Associates

JULY 10, 2023

In his latest book, “ Gnar Country: Growing Old, Staying Rad ” (Harper Wave, February 2023), Kotler presents a playbook for “peak performance aging.” The research is very clear—the best way to stay young is to engage in challenging, social and creative activities that produce flow.”

Training 48

Training Creativity Groups Strategy 48

Karen Freberg

JANUARY 9, 2023

Happy 2023 and the start of another academic year! University Leadership support is SOOOO crucial. For example, we have a shell team dedicated to content creation, so if a student wanted to work there, they would need to have taken several of our courses (like my social media class), our video/film classes, writing, and more.

Agency 75

Agency Social Media Community Course 75