PRSay

OCTOBER 5, 2023

After working in public relations for more than 25 years and then becoming a leadership consultant and trainer, Ken Jacobs knows that the PR profession often promotes people into management and leadership “because they’re good at PR, they’re good with media, they’re good with clients and new biz. People choose whom they follow.

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PRSay

NOVEMBER 27, 2023

In recent weeks, PRsay has posted Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. John Elsasser is PRSA’s publications director and editor-in-chief of its award-winning publication, Strategies & Tactics. He joined PRSA in 1994.

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PRSay

OCTOBER 17, 2023

Michele Norris, an award-winning journalist, author and podcast host, spoke on race, cultural identity and inclusion during Monday’s General Session of PRSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. “I Amy Jacques is the managing editor of Strategies & Tactics.

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Stern + Associates

SEPTEMBER 6, 2023

As summer closes, dropping temperatures signal it’s time to get back into a learning headspace and to re-evaluate strategies. Data Is Everybody’s Business: The Fundamentals of Data Monetization by Barbara Wixom : Monetization strategies that make the most of the data at an organization’s fingertips are indispensable.

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Stern + Associates

SEPTEMBER 20, 2023

Paola Cecchi-Dimeglio , a prominent expert in behavioral and data science, leadership and inclusivity, says, “ Leaders require data to illuminate the path ahead, because without data, uncertainty can rattle the business and bring decision-making to a halt.”

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Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” An active thought leadership program needs a content calendar that is eminently doable. Related Articles: The Value of Building Thought Leadership , Entrepreneur. What Is Thought Leadership, and Why Does It Matter? Photo courtesy of Unsplash.

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Reputation Us

DECEMBER 14, 2022

As we move into 2023, (incidentally, the year of the Rabbit) the year is predicted to be an eventful and regenerating period, with a focus on relationships. While you want to encourage their leadership, you definitely don’t want them getting poached! Action 4: Promote Thought Leadership.

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PRSay

DECEMBER 27, 2023

CPRE 2023 Signature Report Co-Chairs Elizabeth L. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. For the full 2023 report, including research, funding, and recommendations, visit the CPRE website. Toth, Ph.D.,

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PRSay

DECEMBER 21, 2023

CPRE 2023 Signature Report Co-Chairs Elizabeth L. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. For the full 2023 report, including research, funding, and recommendations, visit the CPRE website. Toth, Ph.D.,

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Solo PR Pro

DECEMBER 20, 2022

1 business goal for 2023. My #1 goal for 2023 is to introduce some new resources for founders and small business owners who are just starting out in their PR journey: namely an email newsletter and a course. My primary goal for 2023 is to bring an operations person on board to help me manage the day-to-day activities of the business.

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ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

It’s difficult to separate the cause from the effect here (large and successful companies are media magnets after all), but successful CEOs use various PR strategies and channels to engage with stakeholders, share insights, and shape narratives. Avoiding pitfalls isn’t that hard What about the risks?

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PRSay

JANUARY 2, 2024

Several workplace trends might require organizational leaders to revamp their strategies, a recent Gallup report says. After a post-pandemic slump, employee engagement began to crawl back in 2023, even as the number of employees who feel connected to their organization’s mission has fallen. Here are some of the insights: 1.

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Stern + Associates

APRIL 26, 2023

At Stern Strategy Group, we have unique insights into the most cutting-edge themes that are making waves among our corporate partners in 2023. The post These Hot Topics Are Moving the Needle in 2023 appeared first on Stern Strategy Group.

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PRSay

NOVEMBER 8, 2023

Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. With a session titled “ Strategies for Success in Your Dream Industry ,” it’s no wonder. Following her Oct. He joined PRSA in 1994.

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Victorious PR

JUNE 23, 2023

In this blog post, we will explore why PR has become a necessity for crypto projects in 2023 and how Victorious PR, with our CEO’s expertise and experience in the crypto space, emerges as an ideal partner for success. In 2023, building trust and credibility is more crucial than ever for crypto projects.

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PRSay

NOVEMBER 1, 2023

Over the next few weeks, PRsay will post Q&As with several of the thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. It’s a Saturday in October, and Amanda Brooks in not at a college football game. After delivering the PRSSA Keynote on Oct.

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Stern + Associates

NOVEMBER 13, 2023

So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? In fact, 2023 saw a massive surge in demand for conference speakers, and that shot up to the top of our priorities for executive visibility. Make sure you’re not left behind in the new year.

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Stern + Associates

JANUARY 11, 2024

Emphasizing the importance of understanding different types of failures to foster growth and innovation, this landmark work was named Financial Times and Schroeder’s Business Book of the Year 2023. The post Fail Better in 2024: Two Books to Help Overcome Your Fear of Failure appeared first on Stern Strategy Group.

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PR 20/20

MAY 9, 2023

However, there’s a critical distinction between disparate marketing tactics and a purposeful, organized, strategic marketing strategy. A purposeful marketing strategy unites the various segments in your organization for ultimate member engagement. Reporting, Reporting, Reporting Your marketing strategy is only as good as its results.

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Prohibition

DECEMBER 19, 2022

It seems that more authentic and ‘real’ content is really going to be key in 2023. LinkedIn release 2023 best practices. Best pillars include personal stories, employer branding, social responsibility and thought leadership. The key stand outs for us were: Recommended 5x posts a week.

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Stern + Associates

NOVEMBER 8, 2023

This year, the 2023 Thinkers50 Distinguished Achievement Awards underscored society’s quest for inclusive growth, mindful decision-making and humane workplaces — themes that resonate deeply with a global audience yearning for positive transformation. Congratulations to them all! #1

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PRSay

JANUARY 20, 2023

Michelle Egan, APR, Fellow PRSA, PRSA’s 2023 chair, joined Strategies & Tactics Live on Jan. Let us put our focus on the things that we do best — the strategy and the counseling.” Elsasser asked about other challenges facing the PR profession in 2023. But also, what some of the challenges are with AI.”

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ImPRessions - Crenshaw Communications

AUGUST 23, 2023

According to Gartner’s 2023 Future of Work report , m any organizations just aren’t keeping up with what workers want. How the right PR plan drives an employer brand The right PR strategy can help differentiate an organization as a great place to work. You could call it the ‘Great Reflection.’

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Brand Branding How To Employee 156

PRSay

OCTOBER 19, 2023

17 for the Strategies & Tactics Live broadcast on LinkedIn from PRSA’s ICON 2023 in Nashville, Tenn. On social media, John Deere’s strategy is “more about celebrating that fan base than it is about selling our product.” She was the guest on Oct. You can watch the playback on LinkedIn here.

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ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City. For additional information, please visit Mod Op’s website.

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Agency Communications B2C Creativity 156

Stern + Associates

SEPTEMBER 26, 2023

Through her expert guidance and vast experiences with organizations of all types, Wixom can help organizations in any sector think like an information business and formulate a distinct data monetization strategy and approach that works for them.

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Data Strategy System Enterprise 77

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. What are the PR industry trends for the new year?

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Sword and the Script

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? The most recent version for the Fall of 2023, polled 316 respondents, of which about 96% hold titles of vice president or above. The CMO Survey: 9.2% of revenue.

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Stern + Associates

AUGUST 31, 2023

“Work/life balance is the wrong metaphor,” notes Stew Friedman , whose visionary insights on “Total Leadership” have earned him a place in the 2023 class of the prestigious Thinkers50 Hall of Fame. The post Wharton Professor Stew Friedman to Be Inducted into the Thinkers50 Hall of Fame appeared first on Stern Strategy Group.

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Stern + Associates

OCTOBER 31, 2023

“The biggest opportunity I see in business today is for C-Suite leaders to innovatively leverage the emerging tech space,” says Dutta, co-founder of the World Economic Forum’s Network Readiness Index and one of the most highly sought-after experts on digital transformation and organizational leadership in the world.

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Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership.

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Leadership Social Media Creativity Ethics 59

PRSay

NOVEMBER 20, 2023

Ahead of its release, 2023 Chair Michelle Egan, APR, Fellow PRSA, emphasized PRSA’s commitment to ethical behavior since the organization’s establishment in 1947 and the creation of its Code of Ethics in 1950. Taking a decades-old Code and applying it to emerging scenarios is a testament to its enduring relevance and adaptability.”

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Stern + Associates

JANUARY 22, 2024

An award-winning professor at the Wharton School of Business and a pioneering figure in work/life integration, Friedman’s insights are reshaping how organizations approach leadership in an era of remote work and evolving family structures.

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Leadership Employee Groups Education 62

Landis PR

JUNE 21, 2022

5-8, 2023, with Media Days in January. If your company participated in CES before Covid-19; reflecting on how the show went for your company can go a long way to making your effort in 2023 even better. So, if you haven’t already saved your spot for 2023, contact the Consumer Technology Association (CTA) to lock down your space.

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Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach.

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Sword and the Script

MAY 21, 2024

in 2023, even further below the 10% industry benchmark , and off more than 3% from its all-time high in 2020. When this same survey came out last year (2023) showing marketing budgets had fallen to 9.1% of revenue from 9.5% – the vast majority of CMOs (71%) said they lacked the budget to execute their marketing strategy.

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Agency Survey B2B Media 109

Wadds Inc.

FEBRUARY 8, 2024

The 2023 Gallagher report reveals the increasing value of internal communications in areas such as culture, strategy, and measurement and persistent challenges for the function to achieve greater management influence. Insights are increasingly used to influence leadership and design programs.

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