Stern + Associates

JANUARY 12, 2023

The notion that companies have obligations to employees, communities and the planet in addition to shareholders took a beating as economic uncertainty squeezed profits and politicians ramped up criticism. So, how should your company communicate around ESG (or stakeholder capitalism, since the “ESG” label is itself more contested now) in 2023?

Communications 62

Communications Energy Employee Strategy 62

PRSay

JANUARY 2, 2024

Several workplace trends might require organizational leaders to revamp their strategies, a recent Gallup report says. Employee stress has remained at record-high levels since the pandemic, with implications for worker productivity, well-being and longevity. Employee engagement slowly recovers. Here are some of the insights: 1.

Trends 97

Trends Employee Leadership Training 97

Reputation Us

DECEMBER 14, 2022

As we move into 2023, (incidentally, the year of the Rabbit) the year is predicted to be an eventful and regenerating period, with a focus on relationships. By posing open-ended questions, you can determine what improvements your employees think should be made. Surveys and focus groups are a good way to do this.

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Reputation Insurance Insurance Employee 78

Bianchi Biz Blog

JUNE 12, 2023

Engaging employees, fostering a sense of connection, and aligning them with the company’s vision and values are paramount for success. By harnessing the power of audio, podcasts take employees on an immersive journey, sparking their imagination and fostering a deeper connection with the company’s mission and values.

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Employee Automotive Storytelling Internal 78

Agility PR Solutions

DECEMBER 20, 2022

The post The evolving workplace: New research reveals 5 key HR trends that will define work in 2023 appeared first on Agility PR Solutions.

Trends 85

Trends Employee Data Report 85

Stern + Associates

SEPTEMBER 14, 2023

Author of “ Seeing Others: How Recognition Works ― and How It Can Heal a Divided World ” (Simon and Schuster, September 2023), Lamont is a pioneer in the study of cultural and comparative sociology. By creating sustainable workplaces with committed employees, retention, collaboration, and productivity are all boosted.

Employee 62

Employee Study Groups Strategy 62

Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept.

Automotive 79

Automotive Mobile Technology Transportation 79

Shift Communications

APRIL 26, 2023

And people are split on how executives are doing with their internal communications strategy. Without an insanely tight employee engagement and internal communications strategy in place to respond to these shifts, executives are exposing themselves — and their companies — in a significant way. adults screened for employment.

Internal 78

Internal International Strategy Communications 78

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

These demands mean that companies must strategically position themselves as not just profit-driven entities, but as organizations that genuinely care about their employees’ well-being and the greater good. According to Gartner’s 2023 Future of Work report , m any organizations just aren’t keeping up with what workers want.

Brand 156

Brand Branding How To Employee 156

Sword and the Script

JUNE 13, 2023

To that end, the 2023 State of the Media Report by Cision is a useful resource. to shape their editorial strategy than they have in previous years.” This company makes the key cards that many corporations use to give employees office access. So, how can PR improve their odds in media relations?

Journalism 134

Journalism Media Relations Report Media 134

Stern + Associates

NOVEMBER 13, 2023

So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? But for reasons that include both customer and employee relations, some type of statement when big events occur has become expected. But this prediction, to paraphrase Mark Twain, has been greatly exaggerated.

Trends 119

Trends Communications Conference Leadership 119

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

It’s difficult to separate the cause from the effect here (large and successful companies are media magnets after all), but successful CEOs use various PR strategies and channels to engage with stakeholders, share insights, and shape narratives. Your stakeholders—and your bottom line—will be the better for it.

Corporate 182

Corporate Analysis Reputation Trends 182

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

She is well-versed in modern PR measurement and technology, and savvy when it comes to identifying PR strategies and tactics that align with an organization’s larger goals and key performance indicators (KPIs).

B2B 156

B2B Leadership Communications Agency 156

PRSay

JANUARY 20, 2023

Michelle Egan, APR, Fellow PRSA, PRSA’s 2023 chair, joined Strategies & Tactics Live on Jan. Let us put our focus on the things that we do best — the strategy and the counseling.” Elsasser asked about other challenges facing the PR profession in 2023. But also, what some of the challenges are with AI.”

Trends 113

Trends Newspapers Community Ethics 113

Onclusive

MARCH 9, 2023

International Women’s Day across social media International Women’s Day 2023 generated 478,064 social media items over the past week. Mentions of International Women’s day have risen since 2022 showcasing the importance for PR teams to engage with the topic for their brands and for their female employees.

Internal 195

Internal International Brand Branding 195

PRSay

MAY 15, 2024

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. Consider this: A study by Challenger, Gray & Christmas reported “more than 21,400 media jobs were lost in 2023, the highest (excluding 2020) since 2009.” What does this mean for crisis communications?

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

Stern + Associates

DECEMBER 21, 2023

2023 was a big year for controversies, whether cultural or political, and 2024 will likely be just as tumultuous, if not more so. What Will Current and Potential Employees Think? Organizations are used to worrying about customer and investor sensibilities, but an emerging area of concern is the opinions of current and future employees.

Communications 108

Communications How To Employee Corporate 108

Onclusive

FEBRUARY 14, 2023

How to communicate your brand’s environmental sustainability authentically     Let’s assume that you’ve mapped your stakeholder audiences, you understand what drives them, and perhaps you even have an ESG strategy in place or underway. Now you need to build trust and engagement. You can register here. In collaboration with Digimind.

Reputation 195

Reputation Automotive Brand Branding 195

PRSay

FEBRUARY 23, 2024

There are more ways than ever to become a well-informed job candidate and employee. All senior members of a company’s staff bring experiences and insights that help inform business decisions and communications strategies. Take control of your unique career journey, including your job search, and set your own rules.

How To 179

How To Employee Nonprofit Technology 179

The Proactive Report

OCTOBER 30, 2023

2023 is almost over. It’s time to start thinking about your 2024 marketing and PR strategies. The more you know about your customers, clients, employees, and competitors, the better your planning will be. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want.

Trends 182

Trends Marketing Wikipedia Reddit 182

Reputation Us

FEBRUARY 7, 2023

Your audience evolves as life does — communication strategies that worked well several years ago may not have the same effect today. According to the Communication Statistics 2023 report released by Project.co, more than a third of people say communication has become more of a challenge since the pandemic. Communicate.

Communications 97

Communications Real Estate Reputation Internal 97

Stern + Associates

NOVEMBER 8, 2023

This year, the 2023 Thinkers50 Distinguished Achievement Awards underscored society’s quest for inclusive growth, mindful decision-making and humane workplaces — themes that resonate deeply with a global audience yearning for positive transformation. Congratulations to them all! #1

Leadership 71

Leadership Ethics Creativity Meeting 71

Wadds Inc.

FEBRUARY 8, 2024

The 2023 Gallagher report reveals the increasing value of internal communications in areas such as culture, strategy, and measurement and persistent challenges for the function to achieve greater management influence. Another day, another survey about the contribution of the communication function to management. (I

Internal 52

Internal International Survey Measurement 52

Burrelles Fresh Ideas

MAY 16, 2023

When dealing with an issue as significant as employee health and wellness in the workplace, it is imperative that communicators play an active role in ensuring key messages are clear and inclusive, so they truly reach everyone. However, there are several roadblocks in the way of achieving better employee well-being.

Strategy 40

Strategy Employee Resources Financial 40

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

Stern + Associates

JANUARY 22, 2024

A Healthy Balance Across All Aspects of Life In the 10th Anniversary Edition of “Baby Bust,” Friedman, who is a 2023 inductee into the Thinkers50 Hall of Fame , revisits his groundbreaking study, offering new perspectives on the continued decline in birth rates and its implications for businesses.

Leadership 62

Leadership Employee Groups Education 62

5W PR

APRIL 19, 2023

In addition to the legal requirements, there are many reasons why a company should prioritize accessibility and inclusion for employees and customers with disabilities. According to research , this is a market that was expected to have a purchasing power of almost $2 trillion in 2023. The ADA sets a minimum standard for accessibility.

Internal 88

Internal International Transportation Employee 88

Stern + Associates

SEPTEMBER 20, 2023

But knowing more about customers and employees doesn’t always make it any easier for leaders to make decisions. She sheds light on nuanced cues that employers can use, promoting positive employee actions that align with company goals. Organizations have access to more data than ever before.

Leadership 62

Leadership Data Big Data Employee 62

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning.

Survey 152

Survey Software B2B Pitching 152

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 196

Marketing Content Marketing Data Social Media 196

Stern + Associates

OCTOBER 31, 2023

AI Policies to Benefit Business and Empower Employees As the innovative potential of artificial intelligence (AI) continues to develop at an exponential pace, it becomes essential to integrate these technologies within an organization’s products and processes. “The It’s about impact and doing good for the environment as well as society.”

Policies 100

Policies Leadership Technology Groups 100

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Stern + Associates

APRIL 17, 2023

Stern Strategy Group connects you with renowned thought leaders whose insights, strategies and management frameworks help organizations fuel growth and disruptive innovation to better compete in a constantly changing world. The post How to Build Resilience in the Age of Collaboration Overload appeared first on Stern Strategy Group.

How To 82

How To Leadership Enterprise Groups 82

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. Tap employees or creators as on-camera talent Make Reels interactive by adding polls and quizzes And then there’s music. Learn more about content strategy every week. How, you ask?

Brand 134

Brand Branding Instagram Video 134

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide". In May 2020, Airbnb announced the layoff of 25% of its staff (1900 employees) due to the coronavirus.

Reputation 52

Reputation Company How To Employee 52

5W PR

DECEMBER 14, 2023

Securities and Exchange Commission (SEC) has introduced new cybersecurity and breach disclosure rules set to take effect on December 15, 2023. Tabletop exercises can help simulate real incidents and prepare employees for effective responses. Rules: What Companies Need to Know The U.S.

Company 78

Company Government Enterprise Exercises 78

PR in High Definition

OCTOBER 30, 2023

LinkedIn turned twenty years old in 2023 and has undergone much transformation within its two decades. This has meant that company reputations have begun to blur with the personal reputations of their employees and (crucially) their leaders. And leaders in tech are tapping into this trend in a big way.

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LinkedIn Instagram Reputation Facebook 62