The Proactive Report

DECEMBER 2, 2022

None of the above is breaking news, but trends within the visual medium come and go, and with 2023 around the corner, here are some potentially popular things to look out for and implement into your campaigns. Look at what happened with the Corporate Memphis design trend a few years ago. Original Imagery.

Trends 147

Trends Instagram Creativity Small Business 147

PRSay

MAY 3, 2023

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. In an era of activism, politics and polarization, when no one seems to agree about anything, building the reputation of any company is like solving a Rubik’s cube. Every move is connected.

Reputation 161

Reputation Corporate Report Employee 161

Reputation Us

FEBRUARY 27, 2024

PART 2 (of 5) – Reputation Value and Risk Insurance companies increasingly recognizing a solid corporate reputation as a valuable and insurable asset. Your company’s good name is one of your greatest assets. what the public perceives your company is able to offer in the form of products and services).

Reputation 78

Reputation Corporate Insurance Insurance 78

Institute for Public Relations

MARCH 19, 2024

was conducted from June 13 – 26, 2023. 80% of Gen Z respondents described their … Continue reading Do Employee and Corporate Values Align? This summary is provided by the IPR Organizational Communication Research Center Integral analyzed the current state of the U.S. workplace and how employees feel about it.

Employee 52

Employee Corporate Survey Communications 52

Sword and the Script

DECEMBER 19, 2023

Corporate communications teams emphasized “repurchase” “According to Cision data shared with Fast Company , ‘repurchase’ is among the most common keywords in this season’s earnings releases. Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI.

B2B 106

B2B Survey Pitching Software 106

The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. If the communication coming from the company is misconstrued or misunderstood, you could end up in a world of hurt. By Cokey Falkow.

Communications 130

Communications Social Media Employee Crisis 130

Institute for Public Relations

OCTOBER 24, 2023

This summary is provided by the IPR Center for Diversity, Equity, and Inclusion McKinsey & Company analyzed the current state of women in corporate America and their workplace experiences. Data and HR policies from 276 private, public, and social sector companies across the United States and Canada were reviewed.

Policies 52

Policies Interviews Corporate Data 52

Reputation Us

OCTOBER 17, 2022

Preparing for 2023 takes research, outside perspective and insights on “what’s lingering around the corner.” See 2023 speaking topics below. 2023 SPEAKING TOPICS. 2023 SPEAKING TOPICS. Taking A Stance on Social Justice, ESG and DEI: Your Company’s Reputation Is At Stake.

Reputation 78

Reputation Crisis Social Media Corporate 78

Communications Conversations

OCTOBER 28, 2022

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Look through the Fortune 500 companies and their blogs–you’ll definitely see this pattern.

Blogging 109

Blogging Corporate Survey Interviews 109

Presspage

APRIL 4, 2023

Euronext Corporate Services empowers listed companies with cutting-edge solutions and tailor-made advisory services to address their most critical needs in capital markets. Amsterdam, 4 April 2023. To maintain a level playing field, IR departments need to embrace more robust technology.

Corporate 78

Corporate Print Financial Web 78

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

An analysis of articles written about current Fortune 100 CEOs and their companies shows a strong correlation with those CEOs who are quoted in the press and the position of their organizations. But at a corporate level it’s a strategic imperative with real implications for company reputation and even performance.

Corporate 182

Corporate Analysis Reputation Trends 182

Agility PR Solutions

JANUARY 26, 2023

New research from business ethical standards firm Ethisphere studies the elements of ethical culture in business, offering takeaways for all companies and providing data that leaders can use to determine if their ethics programs are lacking—and if they need additional help in building a strong culture.

Ethics 78

Ethics Corporate Report Study 78

Reputation Us

DECEMBER 15, 2023

EIGHT REPUTATION ACTIONS TO TAKE IN 2024 Merriam-Webster crowned “authentic” as its dictionary word of the year in 2023, setting the tone for 2024. While managing and elevating your company’s reputation always necessitates unwavering commitment and continual adaptation, in the age of A.I., it’s more important than ever to keep it real.

Reputation 78

Reputation Corporate Real Estate Technology 78

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. These events have been so popular with journalists that many companies who are solely interested in media coverage have chosen to attend one of these events, instead of having a booth. in person and 40.1K

Mobile 113

Mobile Technology Automotive Interviews 113

Stern + Associates

JANUARY 12, 2023

The notion that companies have obligations to employees, communities and the planet in addition to shareholders took a beating as economic uncertainty squeezed profits and politicians ramped up criticism. So, how should your company communicate around ESG (or stakeholder capitalism, since the “ESG” label is itself more contested now) in 2023?

Communications 62

Communications Energy Employee Strategy 62

Solo PR Pro

DECEMBER 20, 2022

1 business goal for 2023. My #1 goal for 2023 is to introduce some new resources for founders and small business owners who are just starting out in their PR journey: namely an email newsletter and a course. Michael Ares, MDA Corporate Marketing, LLC. 5 solo PR pros share their No. Kathy Casciani, Azul Communications.

Resources 77

Resources Energy Small Business Corporate 77

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Here are a few predictions that PR pros should take note of as we enter February.

Trends 184

Trends B2C Video Measurement 184

Reputation Us

DECEMBER 14, 2022

For many companies, being in the “eye of the tiger” required a laser-focus on achieving goals and outcomes to rise up from the pandemic in order to survive. As we move into 2023, (incidentally, the year of the Rabbit) the year is predicted to be an eventful and regenerating period, with a focus on relationships.

Reputation 78

Reputation Insurance Insurance Employee 78

Stern + Associates

APRIL 26, 2023

At Stern Strategy Group, we have unique insights into the most cutting-edge themes that are making waves among our corporate partners in 2023. The post These Hot Topics Are Moving the Needle in 2023 appeared first on Stern Strategy Group.

Technology 62

Technology Engineering Corporate System 62

Bianchi Biz Blog

JUNE 15, 2023

According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. 13 – Thursday, Sept. The show opens to the public Saturday, Sept.

Automotive 78

Automotive Mobile Technology Transportation 78

Sword and the Script

JUNE 13, 2023

To that end, the 2023 State of the Media Report by Cision is a useful resource. The company polled 3,132 journalists in 17 countries across North America, Europe and Asia for this year’s report. Companies that do this will get more opportunities – those that don’t won’t – and you might just burn a bridge.

Journalism 127

Journalism Media Relations Report Media 127

Reputation Us

MARCH 20, 2024

The dynamic relationship between your corporate reputation and influencer engagement underscores the importance of building and safeguarding a positive brand image. According to Influencer Marketing Hub’s 2023 Benchmark Report , 82 percent of respondents planned a dedicated budget for influencer marketing. The Social Influencers.

Reputation 78

Reputation Journalism Financial Corporate 78

Communications Conversations

JANUARY 10, 2023

I missed the following folks in 2022 (but would definitely still be up for meeting in 2023): Renewal by Andersen’s Katie Zess. So, who’s on deck for 2023? 4 – Kaylee Druk, Ryan Companies. And, someone with an interesting mix of social backgrounds in hospitality, health and now, real estate at Ryan Companies.

Real Estate 60

Real Estate Meeting Hotels Exercises 60

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

Automotive 78

Automotive Policies Employee Corporate 78

5W PR

OCTOBER 11, 2023

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. These companies will have to file an 8-K form with the SEC.

Report 78

Report Company Publicity Banking 78

Reputation Us

APRIL 15, 2024

As a result, customer loyalty and retention has been top-of-mind for many companies. Both impact your company’s reputation and support your long-term success. Having a strong reputation is crucial for companies to thrive in today’s competitive landscape.

Reputation 78

Reputation Financial Consumer Survey 78

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? We will show you how companies like – Amazon, Google, Microsoft, McDonald’s, Ford, Meta, TD Bank, Shopify etc. An earnings press release provides a high level snapshot of a company’s earnings.

Examples 52

Examples Company Financial Brand 52

Reputation Us

FEBRUARY 19, 2024

Financial Impact Recent studies confirm that corporate reputation is an invaluable asset with an appreciable impact on a company’s bottom line. Back in 2012, a World Economic Forum study estimated that reputation accounted for more than 25 percent of a company’s market value, according to Global Finance magazine.

Financial 88

Financial Reputation Corporate Study 88

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. The announced numbers of layoffs in branded companies are impressive. However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide".

Reputation 52

Reputation Company How To Employee 52

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. PE lacks PR savvy.

Software 165

Software Marketing Leadership B2B 165

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. in order to access HARO queries.

Reddit 176

Reddit Software B2B Technology 176

Reputation Us

OCTOBER 16, 2023

When individuals or companies overly promote themselves without credible evidence to back up their claims, it can erode trust. Even larger companies like General Electric and Procter & Gamble keep a close eye on these reports, as a negative evaluation from such reputable sources can significantly impact their brand image and sales.

Reputation 167

Reputation Consumer Report Ethics 167

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Corporate Communications As companies grow, corporate communications become more important. Corporate communications regularly involves interaction with senior leaders and HR departments.

Training 195

Training Media Training Reputation Crisis Communications 195

Wadds Inc.

MARCH 22, 2023

A Deloitte study - Tested, Trusted, Transformed: 2023 Corporate Affairs Report - published in February 2023 sets out the conditions that are required for the corporate affairs function to maintain this elevated status. They are part of the most senior coalition within an organisation and part of decision making.

Publicity 98

Publicity Corporate Employee Interviews 98

Stern + Associates

NOVEMBER 13, 2023

So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? Obviously, companies cannot and perhaps should not take a public stance on every issue. The key is to make sure the stance aligns with audiences and company values/goals.

Trends 116

Trends Communications Conference Leadership 116

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1.

B2B 120

B2B Social Media Marketing Media 120

PRSay

MARCH 22, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 161

How To Employee Leadership Nonprofit 161