Agility PR Solutions

FEBRUARY 22, 2023

But to achieve this, nearly half are investing $76 million or more annually in […] The post The 2023 path to AI maturity: Many companies have reached the mature level—but at what cost? appeared first on Agility PR Solutions.

Company 146

Company Training Data Brand 146

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? Evolution – and maybe even consolidation – are expected in 2023. To thrive in 2023 and beyond, advertisers will need to win over audiences who have lots of content choices.

Retail 170

Retail Brand Branding Privacy 170

Agility PR Solutions

APRIL 5, 2023

Generating leads for B2B companies is like taking a walk through a minefield. That’s […] The post 8 costly lead-generation mistakes B2B companies must avoid in 2023 appeared first on Agility PR Solutions.

B2B 85

B2B Company Strategy Marketing 85

PRSay

OCTOBER 20, 2023

For the closing General Session of ICON 2023 on Oct. Also make sure that the company is reliable, ethical and trustworthy so you won’t have issues in the future. Photo credit: jim cowsert/ grapevine photo ] The post ICON 2023 Recap: Panelists Talk AI in Communications first appeared on PRsay. Is the model trustworthy?

Communications 143

Communications Ethics Training Hotels 143

The Proactive Report

DECEMBER 2, 2022

None of the above is breaking news, but trends within the visual medium come and go, and with 2023 around the corner, here are some potentially popular things to look out for and implement into your campaigns. Predictably, the design trends of 2023 (according to Social Media Today ) will follow suit. Original Imagery.

Trends 147

Trends Instagram Creativity Small Business 147

Prowly

APRIL 13, 2023

As such, it’s crucial to stay up-to-date regarding industry trends to ensure that you’re offering the best PR strategies to your clients or company. And although I think that Prowly’s blog is a good source for PR inspiration, in this […] The post 10 Must-Read PR Blogs To Follow In 2023 appeared first on Prowly Magazine.

Blogging 145

Blogging Trends Technology Industry 145

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Crenshaw Communications, a Mod Op company was recently recognized by the New York Chapter of the Public Relations Society of America (PRSA) and the Ragan PR Daily Awards for the agency’s work with sales tech provider Chili Piper.The campaign went beyond day-to-day product PR to recognize Chili Piper’s extraordinary work for Ukrainian refugees.

Software 156

Software Company B2B Agency 156

PRSay

DECEMBER 27, 2022

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. More companies are doubling down on environmental, social and governance (ESG) efforts. As more companies realize the benefit of DEI in hiring and work groups, so should your agency. Reevaluating Twitter.

Trends 114

Trends Pitching Twitter Nonprofit 114

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. The post 3 Trends We Saw at AdWeek 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Retail Advertising Advertising 78

Agility PR Solutions

APRIL 26, 2023

New research […] The post 2023 State of Purpose: How ‘Whole Brand Thinking’ helps companies achieve—and prove—ESG goals appeared first on Agility PR Solutions. But in many cases, the siloed approach they are using is making those initiatives difficult.

Company 78

Company Brand Branding Employee 78

Agility PR Solutions

DECEMBER 6, 2023

B2B tech companies struggled under the weight of the economic downturn in 2023, new research from integrated comms agency 10Fold reveals—79 percent of the more than 450 marketing decision-makers in B2B tech companies who responded to a survey said they experienced a moderate to severe impact to their revenue as a result of economic circumstances […] (..)

B2B 101

B2B Marketing Survey Agency 101

Sword and the Script

JANUARY 2, 2024

In 2023, the 14 th year of publishing, I published 50 blog posts. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue. Here are the top 10 most-read posts from the last 12 months.

Blogging 111

Blogging Software B2B Survey 111

Sword and the Script

DECEMBER 19, 2023

Corporate communications teams emphasized “repurchase” “According to Cision data shared with Fast Company , ‘repurchase’ is among the most common keywords in this season’s earnings releases. Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI.

B2B 105

B2B Survey Pitching Software 105

Agility PR Solutions

JANUARY 15, 2024

In the tumultuous economic landscape of 2023, B2B technology companies faced unprecedented challenges. The global downturn, marked by volatile markets and tightening budgets, cast a shadow over businesses, necessitating unprecedented resilience and adaptability, particularly from marketers.

B2B 85

B2B Enterprise Marketing Trends 85

Institute for Public Relations

APRIL 16, 2024

An online survey of 773 global business decision-makers with responsibilities for their organization’s CRM and AI was conducted from August – September 2023. 92% believe a strong data strategy is critical to AI … Continue reading How do Companies Use AI to Power CRM? Key findings include: 1.)

Company 52

Company Software Survey Data 52

Business Wire

MAY 25, 2023

Conferences are back in full force, meaning companies must double down on their promotional efforts. Startups and major industry players are making their 2023 appearances at the hottest conferences around the world.

Conference 328

Conference Blogging Report Industry 328

5W PR

NOVEMBER 2, 2023

The Top Trends in Gaming from G2E 2023 The Global Gaming Expo (G2E) 2023 gathered professionals in the gaming and gambling industry to discuss the latest trends and challenges. Gaming companies are employing these technologies to deliver highly personalized experiences to players.

Trends 78

Trends Sports Advertising Advertising 78

Agility PR Solutions

SEPTEMBER 12, 2023

Every company, regardless of its size, is at risk of a data breach. Statista reports that during Q1 2023, more than six million data records were globally exposed through cyber attacks. An IBM study offers further cause for concern, stating that the average cost of a data breach worldwide in 2023 is $4.45

Data 106

Data Company Study Report 106

Institute for Public Relations

OCTOBER 2, 2023

Disability:IN and the American Association of People with Disabilities (AAPD) assess companies’ disability inclusion efforts annually. In 2023, 485 companies completed the Disability Equality Index survey. Of the participating companies, 374 have operations outside of the United States.

Report 52

Report Survey Company 52

PRSay

NOVEMBER 27, 2023

In recent weeks, PRsay has posted Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. As I look to 2024, I want to travel to those regions and get to know people and [the] reporters who cover my company. He joined PRSA in 1994.

Crisis Communications 110

Crisis Communications Crisis Communications Crisis Management 110

NewsWhip

FEBRUARY 13, 2023

they say go big or go home so Ben went big and came home to Massachusetts pic.twitter.com/PctBV6McLR — Dunkin' (@dunkindonuts) February 12, 2023 It was a hugely influential ad, with the coverage and engagement reflecting that. The post The Super Bowl ads that grabbed the headlines in 2023 appeared first on Newswhip.

Film 147

Film Social Media Mobile Brand 147

Stern + Associates

MARCH 17, 2023

This leads us to our top 3 media relations opportunities for 2023. So, in 2023 we’ll double down on the personal relationship component of media relations to ensure there’s constant lines open to relevant reporters. With editors wanting more and more content in 2023, we’ll be there with your unique point of view.

Media Relations 106

Media Relations Media Storytelling Report 106

Agility PR Solutions

OCTOBER 29, 2023

2023 has been a milestone year for business technology, with the arrival of generative AI reshaping operations and productivity levels for companies of all shapes and sizes worldwide. Here are 10 strategic tech trends coming your way in 2024 appeared first on Agility PR Solutions.

Trends 106

Trends Technology Company Publicity 106

NewsWhip

JULY 13, 2023

As we recently hit the halfway point of 2023, we took the opportunity to look back on the top publishers in Singapore over the past three months to see who came out on top in Q2 2023. The post The top publishers in Singapore for Q2 2023 appeared first on Newswhip. Now, let’s take a closer look at the data. engagements.

Newspapers 78

Newspapers Analysis Employee Technology 78

Agility PR Solutions

MAY 8, 2023

With the rise of social media and the ever-growing importance of data analytics, PR professionals must stay in touch with the latest trends and technologies to stay relevant and to help the companies that they […] The post 7 important PR trends to watch in 2023 and beyond appeared first on Agility PR Solutions.

Trends 101

Trends Analytics Technology Data 101

Shift Communications

JANUARY 17, 2023

Those words sum up the climate of 2022 and early 2023. This will remain true, especially as mistrust and uncertainty (around companies, sectors, leadership, the media, influencers, products, the economy and so on) run rampant. With that in mind, we asked SHIFT leadership and client advisors what they’re keeping top for clients in 2023.

Strategy 78

Strategy Communications Leadership Employee 78

The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. If the communication coming from the company is misconstrued or misunderstood, you could end up in a world of hurt. By Cokey Falkow.

Communications 130

Communications Social Media Employee Crisis 130

PRSay

OCTOBER 17, 2023

Strategies & Tactics Live is on the road this month at ICON 2023 in Nashville, Tenn. 14, the delegates of the 2023 Leadership Assembly elected Day as PRSA’s 2024 chair-elect. ICON conversations Elsasser asked Day what he’d heard PRSA members discuss the most during ICON 2023. It was really palpable.”

Leadership 77

Leadership Conference LinkedIn Strategy 77

Institute for Public Relations

APRIL 28, 2023

Four online surveys were conducted during February 2023. residents who work for companies with 1000+ employees.— based … Continue reading Corporate Reputation in 2023 → The surveys were conducted with the following groups:— 684 PR professionals.— — 509 U.S. — 496 U.S.-based

Corporate 59

Corporate Reputation Survey Financial 59

Agility PR Solutions

NOVEMBER 14, 2022

Sometimes, events happen with absolutely no warning and shake companies to their very foundations. The post 6 crucial components of your 2023 crisis plan appeared first on Agility PR Solutions. In times like these, it’s important to be ready for anything. So how can you prepare yourself for anything that may come your way?

Crisis 96

Crisis Company Publicity 96

Agility PR Solutions

JANUARY 2, 2023

In 2023, companies have the opportunity to gain a larger slice of market share as the newest generation of spenders, Gen Z, has an estimated $360 billion in buying power. The post 4 direct marketing trends positioned to boost ROI in 2023 appeared first on Agility PR Solutions. The key […].

Trends 85

Trends Marketing Company Publicity 85

Agility PR Solutions

FEBRUARY 20, 2023

As the customer experience rises to top priority, large companies are taking CX action to meet demand—new research from disruption-focused digital CX firm TELUS International reveals that close to three-quarters (72 percent) of enterprise executives will be spending more on digital CX in 2023 than they did in 2022, with 68 percent increasing their (..)

Enterprise 85

Enterprise Internal International Meeting 85

Institute for Public Relations

OCTOBER 24, 2023

This summary is provided by the IPR Center for Diversity, Equity, and Inclusion McKinsey & Company analyzed the current state of women in corporate America and their workplace experiences. Data and HR policies from 276 private, public, and social sector companies across the United States and Canada were reviewed.

Policies 52

Policies Interviews Corporate Data 52

Reputation Us

OCTOBER 17, 2022

Preparing for 2023 takes research, outside perspective and insights on “what’s lingering around the corner.” See 2023 speaking topics below. 2023 SPEAKING TOPICS. 2023 SPEAKING TOPICS. Taking A Stance on Social Justice, ESG and DEI: Your Company’s Reputation Is At Stake.

Reputation 78

Reputation Crisis Social Media Corporate 78

PRSay

NOVEMBER 15, 2023

Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Through good PR and communications strategies across a number of channels and tactics, over time, every day, you put those chips in the bank.

Employee 117

Employee Internal International Storytelling 117

Agility PR Solutions

AUGUST 1, 2023

Edelman’s most recent Trust Barometer in January 2023 had some uplifting news for the business world, revealing that business was the most trusted institution globally, with 60 percent of people saying they trusted businesses at least somewhat.

Consumer 148

Consumer Company Government Course 148